We know you’re gearing up to hustle hard this year, spreading the word about your awesome brand. But as you dig out the old promo from storage, it may not have occurred to you that those old fidget spinners are definitely out-of-date.
The thing is the promotional products that once rocked the scene could use a little refresh. How do you know when it’s time to shake things up? Well, grab your favorite mug (branded, of course), kick back, and let’s chat about the five telltale signs that scream, “It’s time for new promo!”
#1 Your Swag is So Last Season
Picture this – your company is handing out promotional products at an event, and someone walks up, squints at your swag, and mutters, “I got this last year.” Yikes! If your promotional items are giving off a retro vibe unintentionally, it might be time to hit refresh.
Staying on trend not only makes your brand look current and cool but also ensures that your promotional products won’t end up collecting dust in the back of someone’s closet. Keep an eye on the latest trends in colors, materials, and designs to keep your promo game strong.
How to keep an eye on the latest trends:
- Stay on top of Social Media Trends: A lot of the products promoted on TikTok and Instagram have bulk customizable options for companies or have dupes that are similar in style.
- Check Out Your Competition: Keep a close eye on your competitors’ promotional campaigns. Analyze the types of products they’re using, the colors, and the overall design aesthetic.
- Collaborate with Promotional Professionals: Consider partnering with a creative promotional team that can provide valuable insights and help you create promotional products that are not only trendy but also align with your brand.
#2 The Buzz is MIA
Remember when your branded flash drives were the talk of the town, and people were lining up just to get one? If that buzz has dwindled to a faint whisper, it’s a sure sign that your promotional products need a revival.
It’s all about creating excitement and generating that ‘gotta-have-it’ vibe. Think about what’s trending or what people are genuinely excited about, and incorporate that into your promotional items. Whether it’s eco-friendly materials, tech gadgets, or quirky accessories, give the people what they want – and watch the buzz return!
3 trending products we love:
#3 Your Competitors are Outshining You
Competition is fierce out there. And your promotional products should be the secret weapon that sets you apart. If you notice your competitors are handing out swag that’s stealing the spotlight (Hint: Stanley Quenchers) it’s time to step up your game.
Analyze what they’re doing right, then take it up a notch. Whether it’s a fresh design, higher-quality materials, or more useful items, make sure your promotional products leave a lasting impression that makes your competitors green with envy.
#4 Your Brand Identity Got a Makeover
Brands evolve, and sometimes that means a shiny new logo or a fresh color palette. If your brand has recently undergone a makeover, it’s crucial to update your promotional products to match. Consistency is key in building brand awareness, so make sure your swag aligns with your new look and feel.
Imagine handing out promotional items that clash with your brand’s updated aesthetic – talk about a fashion faux pas! Ensure that your promotional products seamlessly integrate with your current brand identity for a polished and cohesive image.
#5 You’ve Got a New Audience in Town
As your business grows and evolves, so does your target audience. If you’ve expanded your reach or shifted your focus to a different demographic, your promotional products should reflect that change.
What appeals to one audience, like B2C customers, might not resonate with another, so it’s essential to tailor your swag to the preferences and interests of your current audience. Understanding your demographic is key to choosing promotional products that catch their attention and make a big impact.
Pinnacle Promotions: Your Ultimate Swag Sidekick
Promo products are like the unsung heroes of brand marketing – they’re out there in the streets, doing the heavy lifting to boost your brand’s visibility. But much like superheroes, they too need an occasional upgrade to stay fresh and relevant in the ever-evolving landscape of marketing.
Keep it fresh, exciting, and most importantly, aligned with your brand identity. Your swag should be a reflection of the awesome company you are, so go ahead, and give your promotional products the makeover they deserve.
And speaking of making a statement with your swag, why not partner with Pinnacle Promotions? Our team is passionate about staying on top of the latest trends in colors, materials, and designs, ensuring your promotional products are always ahead of the curve.
Let us help you elevate your brand with innovative and eye-catching merchandise. Visit our website or call us today at 877.300.2007 to discuss how we can take your promo game to the next level. Your brand deserves to shine, and we’re here to make it happen!
