Admin

Jun

2009

Trade Show Tips and Tricks, Part 2 of 2

A great way to increase trade-show traffic is by holding a raffle or drawing for a premium giveaway. Advertise this contest before the event so that attendees and exhibitors know the prize in advance, or even increase suspense by having a surprise giveaway. Put out a bowl or box (or even a briefcase, as pictured above!) for visitors to enter the contest by submitting a business card, and this way you will be able to follow-up after the drawing.

Now that you know how to lure visitors to your booth, hold their interest by distributing inexpensive giveaways to keep your name fresh in their minds long after the trade-show is over. Remember that unique and exciting giveaways can make a lasting impact on recipients because of their novelty factor, but traditional, more practical items like jotters and journals also prove to be successful time after time.

Impress spectators at your booth by filling folders with marketing collateral about your business, testimonials from past clients or partners, and any other relevant information that could pique their interest. Have several copies scattered around your table or display, and a few extras in case visitors want to take one with them.

Cause a stir at your next trade-show with promo products from Pinnacle Promotions!

Jun

2009

Tradeshow Tips and Tricks, Part 1 of 2

On June 3rd, 1929 the first ever tradeshow was held at Atlantic City Convention Center to focus on the electric light. Whether you call them tradeshows, trade fairs, or expos, these industry events allow businesses and organizations to share information, advertise their wares, and learn about competitors and trends. In America alone, in excess of 2500 tradeshows take place annually, with many virtual tradeshows also taking place online to encourage global participation.

The first contact that your organization will most likely have with other exhibitors and attendees will be a display or booth. Eye-catching and appealing displays and signage are vital in order to distinguish your company from the rest. In light of the high numbers in attendance at most trade shows, use bold colors and concise phrasing to attract attention and showcase your professionalism.

Giveaways and promotional products are other key drivers in drawing a crowd to a booth or display. Participants and other exhibitors will collect numerous goodies throughout the duration of the event, so providing custom imprinted totes and bags to gather belongings is a great way to get your brand noticed from the outset. Additionally, badge holders are valuable promotional tools because participants frequently wear identification badges or name tags around their necks.

Check back tomorrow for more advice to help make your company’s next tradeshow experience both enjoyable and lucrative!

Dana
Marketing Assistant

Jun

2009

What is Your Favorite Candy?

From jelly beans and runts to gumballs and gummi worms, everyone has a favorite candy they indulge in once in awhile. June is National Candy Month… I know what you’re thinking: it sounds like a made up holiday, but it’s not. I think they have a month, week or day for everything, but this one I don’t mind celebrating! For most people, candy brings up many great memories from childhood. Remember when you saved up all your money to run down to the local store and buy a candy bar or sugary snack? Candy is a sweet treat that almost everyone enjoys; I know in our office the Starburst jar is always running low by the end of the week.

As the old saying goes, the way to your heart is through your stomach. Treat your clients to customized promotional candy from imprinted gumpaks and custom mint tins to a longer lasting promotional candy item, like the desktop jelly bean tin filled with jelly beans in your corporate colors. Custom candy is a great promotional item to use as a leave behind at a sales call, for thank you gifts, as well as corporate holiday gifts. You’ll be surprised that your clients will remember your tasty generosity long after the candy is gone.

Heather
Marketing Manager

Jun

2009

Keep Reading to See Just How Far a Dollar Can Stretch…

Particularly in tough economic times, organizations and individuals are looking for maximum return on marketing investments. Promotional products are valuable tools to get your brand optimal exposure, and there are thousands of unique options that won’t cost a fortune. With Pinnacle’s Dollar Deals, you can browse our constantly growing selection of promotional items that sell for less than a buck per unit! This category on our website is a great starting point if you are interested in promotional products but unsure about the added expense. At such a small price, our Dollar Deals can afford you the opportunity to purchase much larger quantities of items like pens, keychains, mugs, and tote bags. Now you may assume that these items are so inexpensive because they are outdated, poor quality, or damaged inventory, but these products are honestly just a great deal!

The current recession has affected every area of corporate spending, with budget cuts, hiring freezes, and layoffs bringing down consumer confidence across the board. Remind your clients and partners that you value their business by providing them with practical custom imprinted office supplies, like adhesive notepads or letter openers. These thoughtful gifts will send the message that you are available to support their needs, and let them know that you appreciate the relationship you have built with them- all for less than the price of soda!

Make your marketing goals recession-proof by taking advantage of creative and cheap promotional products!

Dana
Marketing Assistant

May

2009

Love Means Nothing to a Tennis Player!

Don’t let that saying fool you… tennis players take their game very seriously. May is National Tennis Month and for tennis players and spectators alike, it is the beginning of the exciting summer tournament season! With the French Open already underway and Wimbledon fast approaching, many people are headed out to the courts to work on their serve and ground strokes. Tennis is a great sport for all ages and really brings the community together, especially in the summer months.

There are many sponsored tennis leagues and charity tournaments that provide an excellent opportunity to promote your company or organization. Why not hand out imprinted tennis ball stress balls at your local charity tournament? Another great tennis promotional item that has great visibility is a tennis ball car magnet with your company’s logo and information. People like to have unique bumper stickers on their cars, but don’t always want it to be permanent; what better way than a magnet that can be easily be removed if needed? This has been a huge hit for local tennis clubs and national tennis leagues.

So whether you head out on the tennis court or just watch your favorite tennis pro on television, help celebrate National Tennis Month this May!

Heather
Marketing Manager

May

2009

Here Come the Brides!

I’m sure you all feel it in the air. Wedding season is upon us. (But I suppose I could be a little biased as I’m getting married in a week!) As we enter into June, it’s the perfect time to wrap up those last minute details before the big day.

Have a little extra money in that wedding budget? Custom promotional koozies are a great idea for your wedding showers, rehearsal dinners and even the main event. Koozies are a budget friendly way to give your guests a reminder of the event as well as a practical gift. And keep in mind, even if you’ve waited till the last minute to order, Pinnacle Promotions has thousands of products available in 24 hours or less!

Want something special for your family and close friends? How about a custom printed t-shirt? Or do what I’m doing and give customized promotional tote bags to your out of town guests. Print the bags and fill them up with personalized snacks, bags of chips or pretzels and bottled water. It’s a nice and practical way to give your guests some much needed munchies as well as a cute bag they can use again and again.

Brides, wedding planners, mothers and wedding venues can all take advantage of the budget-friendly products that are available now. Have fun with your event and make it even more memorable with printed favors and gifts!

Kim
Marketing Coordinator (and Bride-to-Be!)

May

2009

“Say Cheese!”

May is National Photography Month! There is no better time than the present to start documenting and preserving your most treasured memories. The old adage, “a picture is worth a thousand words,” says it all: whether they are goofy, sentimental, or historical in nature, photos capture a moment in time that can never be repeated.

As a gift or giveaway, cameras are a valuable piece of equipment for recording special events and occurrences, and custom imprinted cameras can integrate your company’s name or logo into the photographer’s memories for years to come. Digital frames are another creative gift idea, as they incorporate cutting edge technology with a thoughtful, personalized item.

For more traditional ways to store and organize photographs, photo albums or picture frames turn timeless snapshots into pieces of art.

Don’t forget to “Say Cheese!” and smile for the camera over the next few days in honor of National Photography Month!

Dana
Marketing Assistant

May

2009

May Showers, But Where Are The Flowers?

I’m sure you’ve all heard the saying, “April showers bring May flowers.” But as we near the end of May and the showers keep on coming, it’s easy to forget how nice those flowers and the newly emerging greenery can be.

While the rain is much needed and a great relief to the drought the South has been dealing with for the past few years, it can get a bit gloomy after awhile.

If you’re anything like me and are missing those sunny afternoons, do what I’ve done and bring a little Spring to your desktop! Grow-Cups are perfect sized plants you can grow at your desk. Choose from different seed types and actually garden while you work. The cups themselves can be completely customized with your artwork or you can choose from several stock designs. And for just a hair over $2, you can’t beat the value!

Add a little green to your desk and brighten up these rainy Spring days with living promotional products.

Kim
Marketing Coordinator

May

2009

Celebrate Memorial Day!

This weekend, take a moment to reflect on the true reason for Memorial Day’s existence. Although we often associate the holiday with a long weekend or the Indianapolis 500, Memorial Day is a day of remembrance for American soldiers who gave their lives for our country. As you set off on trips to the beach or lake, pause to consider the people who are the underlying cause for this national holiday. Our homeland is fortunate to have such dedicated servicemen and women protecting our honor.

Despite the solemn nature of Memorial Day, a long weekend is always reason to celebrate! Employees or customers can enjoy beach-themed goodies all summer long, and we suggest stuffing gift bags with necessities from our Beach Items category.
Fillers like Frisbees offer fun for the whole family, and Sunscreen & Suncare Kits will help prevent nasty sunburns.

This Memorial Day, have fun and stay safe, but most importantly, give thanks for the soldiers lost in the name of duty and keep American troops currently on the front lines in your thoughts and prayers.

Dana
Marketing Assistant

May

2009

Pinnacle Promotions Adopts a Road!

Did you know that three out of every four Georgia motorists have witnessed trash being thrown out of a vehicle, but only one out of ten admit to littering from their vehicle? Litter is not only a crime, but it also has negative repercussions for everybody, regardless of whether or not you decide to litter. It consumes millions of taxpayer dollars that would be better spent on other Georgia services, like education or wildlife initiatives, and it pollutes many statewide water sources, simultaneously hurting living creatures inhabiting these environments.

Pinnacle Promotions wants to do our part to combat littering in our area, so we have signed up as a company to “Adopt-a-Road.” We will be maintaining the portion of Jones Mill Road from Peachtree Industrial to Buford Highway in Gwinnett County, Georgia. The “Adopt-a-Road” campaign, sponsored by Gwinnett County Department of Transportation and Gwinnett Clean & Beautiful, provides valuable tools and information to citizens who want to help clean up debris in our community. We are proud to add “Adopt-a-Road” to a growing list of sustainable actions being taken by our organization.

If you would like to start a clean-up campaign in your local community, we recommend outfitting your crew in appropriate safety apparel. Find reflective vests and jackets in our Safety Workwear category. We also offer a variety of First Aid Kits in case of minor cuts or scrapes, and Flashlights are always useful for early morning or late night outings to collect trash.

Also, don’t forget about the wide variety of EarthSmart™ products on our website- as members of “1% for the Planet,” we give back one percent of the revenue from sales of these products to environmental non-profit groups!

Dana
Marketing Assistant

Admin

Trade Show Tips and Tricks, Part 2 of 2

Tradeshow Tips and Tricks, Part 1 of 2

What is Your Favorite Candy?

Keep Reading to See Just How Far a Dollar Can Stretch…

Love Means Nothing to a Tennis Player!

Here Come the Brides!

“Say Cheese!”

May Showers, But Where Are The Flowers?

Celebrate Memorial Day!

Pinnacle Promotions Adopts a Road!

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