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An Employers Guide to Job Fair Recruitment Strategy

An Employers Guide to Job Fair Recruitment Strategy

Finding new talent at a job fair is kind of like speed dating. Both parties (employers and job seekers) arrive at a predetermined location, where they chat with one another in a given amount of time before the job seekers move on to the next employer. 

And just like speed dating, you hope to find that ideal person. Only in this case, it would be a highly qualified individual who adds value to your team and can get things done efficiently. A job fair is an excellent channel for recruiting new employees.

Having a solid job fair recruitment strategy can help your business stand out. An engaging team, a great looking booth, and the appropriate materials and promotional items are all important elements of your recruitment strategy.

The Steps to Recruit Talent at a Job Fair

Great employees are invaluable resources. Talent is hard to come by, and when you find someone brilliant, you hold onto them. Employees who work hard and efficiently are beneficial to your bottom line. A job fair recruitment strategy is important to define before the event. Here are our tips to do it successfully:

      Before the event…

  1. Set recruitment goals

    Whether you’re filling one position or 10, be sure to set recruitment goals before committing to a job fair. These goals should be attainable, so you can get the most out of the event as an employer. 

    A job fair that’s been vetted will be worth the time and money. Filling niche jobs will require a bit more attention. For example, if you’re filling a position for an internship, then you might want to look into college job fairs. Are you trying to hire vets? Veteran career fairs provide employment opportunities for those who’ve served in the military and their families. 

  2. Select the dream team

    Having the very best team to represent the company can attract new talent to the booth. The team selected should be knowledgeable about the organization, company culture, products and services, and the mission statement. It’s all about putting the brand in the best light. 

    While the dream team is your call, below you’ll find some employees you might want to consider bringing to the job fair:

    • Recruiters. Seeking out talent is what they do daily. A human resources recruiter can assist in collecting resumes and cover letters, and they can facilitate screening questions of candidates. 
    • Hiring Managers. The hiring managers know the details of the position. They can conduct on-site interviews, talk more thoroughly about the role, and answer any questions the job seekers may have about the organization. 
    • Team Members. Your staff can provide insight into the work culture, team dynamics, and the day-to-day details of the job. 
    • Designers. Having a designer present is essential for updating digital art files in a flash. If you’re showing a presentation, a video, or digital marketing materials, then you’ll be glad to have a designer as part of your recruitment team if you need to make quick changes. 
  3. Get marketing materials and promotional items purchased

    Order your marketing materials and promotional items before the event date. Items you might need to purchase include brochures, flyers, table covers, fun giveaways, and wall kits. If it applies to you, verify with the event coordinator that all sponsored advertising placements are on-brand and in their contractual locations at the venue. 

    Giving out promotional products is a great way to thank job seekers for stopping by your table. Swag items that serve a purpose and are easy to carry make excellent job fair gifts. Marketing yourself also means coordinating outfits. Be sure to get with your team about corporate apparel to wear during the event. 

  4. Prepare a list of questions

    Your time is short with each job seeker, so prepare a list of general questions to help field candidates. Asking about their experience with specific tools, past jobs, and skills is an excellent place to start. 

    Other questions you may want to ask include their interest in the company and future goals. These questions allow you to gain further insight into if they’re right for the job, and if they’re in it for the long-haul or may jump ship after a year. 

  5. Advertise where you’ll be

    Get the word out that your company is hiring by advertising the job fair. Promote this through social media, campus flyers, email blasts, etc. to reach as many qualified people as possible. Clearly state the event, venue location, time, date, booth number, and any other important information you think job seekers need to know. 

    You may want to include a statement about bringing a resume and cover letter, if on-site interviews will be conducted, and if job applications are available at the event.

    On the day of…

  6. Arrive early to set up the booth

    You never know what may happen on the day of. Give yourself and your team plenty of time to arrive at the venue to set up. You’ll need all hands on deck to unload the cars, assemble branding elements, connect computers to the network’s Wi-Fi, and layout the marketing materials and promotional items on the table. 

  7. Engage everyone while exercising good time management

    Engage with everyone, but do so with good time management. This can be tricky with a big turnout. However, make sure you’re not ending the conversation prematurely. Allow everyone an equal opportunity (in an appropriate amount of time) to learn about the job position, and let it end organically before moving on to the next person. 

    If you’re running interviews at the event, just be cognizant of the allocated time for each interview. Unlike chatting with job seekers at the booth, going overtime during interviews could result in another candidate not getting a fair interview. Jot down notes and relay any next-step information to the interviewees.

    After the job fair…

  8. Begin contacting the standout recruits

    If you met some exceptional talent, make sure you contact them quickly to set up a time and date for an in-office job interview. If there is still preliminary screening to do, you may be reaching out to candidates for a phone interview, skills assessment assignment, references, portfolio, etc. 

  9. Report on the results of your recruiting strategy

    Since it generally costs money for a company to participate in a job fair, corporate leadership will likely want a report on the turnout. You’ll want to measure the success of your recruiting strategy, which may also lead you to decide if improvements or amendments need to be made for the future. 

    There are tons of metrics you might be asked to report on. Here are a couple of examples:

    1. How many job seekers came to the booth?
    2. How many were interviewed at the event?
    3. How many resumes and cover letters were collected?
    4. Were positions filled with talent from the job fair? How many?
    5. What is the timeframe from the job fair to hire?

Why Job Fairs are Beneficial for Businesses

Job fairs are a great component of a business’s recruitment strategy because they open up the company to a large group of job seekers. Job posting sites can be expensive – especially for a small business or startup – and may not have the most intuitive technology to filter applications based on exactly what the hiring manager is looking for. 

Looking for talent to fill job positions at a job fair can save you time and money. Job postings on the web can sit for months, increasing the company’s expenses with nothing to show for it. At job fairs, you get to meet the job seekers in person, talk about their resume at that moment, get a feel for their personality, and see how they vibe with the team. You can say that the recruitment process is expedited. 

Questions Employers Need to be Asking

It can be quite a challenge to come up with a list of questions to ask job seekers at the event. See below for some of our suggestions that can help you spot talent!

  • Can you describe your experience as it relates to this field?
  • Why are you interested in this company and job?
  • What’s your preferred work environment? 
  • What are your salary requirements?
  • Where do you see yourself in 5 years?
  • What are your strengths and weaknesses? 
  • Why did you leave your last job?

With a solid job fair recruitment strategy in place, you’ll be able to attract qualified job seekers to your booth and fill open positions. Remember to act quickly when there’s a great candidate in your presence, as other companies are probably interested in him or her too. Bring them in for an interview and hopefully, you’ll be onboarding a new employee at your company soon!

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7 Employee Appreciation Ideas to Recognize Your Team

7 Employee Appreciation Ideas to Recognize Your Team

7 Employee Appreciation Ideas to Recognize Your Team

Your employees have put in a lot of time into company projects, and you’d like to reward them for their excellent work. You begin to brainstorm ideas to recognize your employees, but you’re not exactly sure what will truly communicate your appreciation. There are tons of options out there, but it can be tough to narrow down the list to a select few. 

At Pinnacle Promotions, we’ve helped hundreds of companies select the perfect employee appreciation gifts to help managers recognize their team and team members for their hard work and successes. 

Employee Appreciation Is Key: Use These 7 Ideas to Boost Morale and Recognize Your Team

Host a quarterly event 

Annual award seminars are pretty common in organizations, but since they only happen once a year and typically recognize just a small group, your employees may feel left out from all of the work they’ve put in over the past 12 months.
Instead, host a quarterly award recognition event for your department that highlights a team member for their accomplishments. You can opt for something traditional like an “employee of the quarter” award, or you might consider going bold and creative with a “superstar award.” Whether it’s surprising your employee with an achievement ribbon or presenting them with a custom recognition award, it sure will make your employees feel appreciated for doing a great job.

Give a shout-out on social media


Don’t keep employee acknowledgment in-house. If your team member is comfortable with a shout-out on the company’s social media pages, go ahead and give them one! A simple “Congratulations!” accompanied by the employee’s name, job title, a brief explanation as to why they were selected, and a photograph should suffice.
As a courtesy, you might want to get your employee’s permission before uploading his or her company headshot. If you want to take a new photo or have your employee provide a personal one from home, make sure you give them a heads-up on when the picture will be taken or when you need the photo by.

Pass out swag items


Swag is a common employee appreciation gift, but it all comes down to the swag items you choose that make a great reward.
Branded corporate apparel, such as high-quality jackets, polos, and dress shirts, can make your employees feel special.  If you’re on the hunt for unique non-clothing ideas, drinkware – like custom wine glasses and engraved beer mugs – will also show your employees that you’ve noticed how hard they’ve been working and appreciate their commitment to resolving issues and completing assignments.

Celebrate birthdays


Some employees don’t like to make their birthday a huge deal around the office. If those employees still want to celebrate, a one-on-one lunch outing is an ideal way to recognize them (in a way that’s more comfortable for them). An employee-boss lunch trip can make an employee feel appreciated on their birthday.
Special treats like cupcakes and brownies are always a good choice for team-inclusion birthday celebrations. Before you order food for the party, make sure you ask your team about any dietary restrictions and food allergies.

Recognize work anniversaries


Employee engagement and recognition is a great way for companies to promote retention. According to
Psychometrics, 58% of employees say recognition is how leaders can improve employee engagement.
There’s an opportunity for recognition when it comes to anniversaries and tenure. Gifting a promotional reward for the number of years they’ve been at the company is an excellent way to say thanks. For example, provide a free lunch for all employees celebrating their first anniversary. Reward those who’ve been with the company longer with a custom jacket that they can wear both in and out of the office.

Schedule a pet day at work


If it’s not against company policy, scheduling a day that allows an employee to bring in his or her pet into the office is a great way to boost morale. Even if it’s just for a couple of hours, allowing a recognized employee to bring their fur-baby into work will be worth it. Afterward, let them finish up the remainder of the workday at home. Your employees will love that, too!

As a bonus idea, give your employees pet-related gifts if you know they love pets.

Write a “thank you” note


Sometimes, a simple handwritten “thank you” note is all it takes for employees to feel appreciated. Giving a thank you card is a tangible reminder that their hard work has been acknowledged. Don’t forget to add a few sentences about what you’re thanking them for, and how it helped achieve a team goal. 

Employee Appreciation Is Important. Here’s Why:

Employees who feel recognized and appreciated for their work successes in the company are more likely to stay at their current place of employment. Bersin by Deloitte found that companies with recognition programs that are highly effective at improving employee engagement have less voluntary turnover rate. With a reward program in place, employees will feel like their work is making a difference – that can make a big impact on team morale, confidence, and more!  

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2019 promotional product trends

2019 promotional product trends

We're well into the new year, and it's time to get your marketing plan into gear for 2019. The right promotional giveaways are a key part of that plan, and with the new year come some new product trends...

2019 promotional product trends - recharge | Pinnacle Promotions

Recharge

This trend encompasses mental wealth, positivity and physical well-being. It encourages a more holistic focus on the mind-body connection and inspires your best self by creating a better balance between your mental health and physical well being. This trend sparks a collection of products ready to nourish your spirit, reflect on your thoughts and feelings, and recharge and unwind with quality time.

Over the past few years, we have seen more and more companies offer office perks to make it easy for employees to stay healthy, both physically and mentally, while on the job. According to Working Mother, “Most employers know that one of the keys to workplace productivity is having happy and healthy employees.” Companies such as Nike, Google, and Microsoft have taken this concept to the next level and offer wellness zones such as quiet places to meditate and napping to fully functional gyms.

Today’s culture is particularly intrigued (or borderline obsessed) with the practice of genealogy. People use the DNA test, 23 and me, or Ancestry.com to not only find out how it relates to health but they also use the results to feel included and part of something “bigger.”

With all the surrounding chaos and commotion during our everyday lives, people are looking for mindfulness and seeking happy places. As discussed in the 2019 apparel trends blog, hygge – a Danish word describing a comfortable feeling that engenders contentment or well-being – is an ongoing lifestyle trend. It promotes one to enjoy cozy time; whether that's snuggling up in a soft sweatshirt, taking a candlelit bath, or enjoying sofa-side chat with a loved one, glass of wine in hand. This also speaks to the athleisure fashion trend. Athleisure clothing is designed for athletic activities, but can be worn in other settings, such as at the workplace, at school, or at other casual or social occasions.

The Recharge trend translates to the promotional product world through the warm, happy, and fantasy color palettes, various journal options, and active accessories such as yoga mats and travel pet gear bags. Products will feature pops of color that highlight warm and happy hues such as the the Pantone color of the year, Living Coral. Journals can be used to write down your thoughts, reflections, or doodles to ease your stress – some journal options are composed of lined paper and coloring pictures to add another element of relaxation. And yoga mats and travel pet gear urge one to keep fit and active, promoting mental health, positivity and physical well-being.

2019 promotional product trends - connected outdoors | Pinnacle Promotions

Connected Outdoors

From climbing mountains to walking in the park, consumers desire to reconnect with nature, and the Connected Outdoors trend celebrates items inspired by the great outdoors. With these product options, you can pack it all in — from business to leisure, and satisfy your sense of adventure and exploration, no matter where your travels take you.

Brands are continuing to make great strides to show their care for the environment and the measures they are taking to protect the earth. According to Waste 360, 70 percent of millennials said a company’s environmental focus impacts their purchasing decisions. For example, The North Face is committed to creating durable products that stay out of landfills as well as incorporating more recycled fabric into its clothing. The brand also has a Clothes the Loop program, which rewards customers for donating old clothing and shoes.

Additionally, brands are joining the “give back” movement by donating to or partnering with major charities in an effort to raise awareness on various causes. The company Brandless believes in making better products accessible and affordable for more people, and has partnered up with the Feed America organization to donate meals to people facing hunger. Their mission is deeply rooted in quality, transparency, and community-driven values – on their website, they have three defined sections; 350+ High Quality Products, Simple Fair Prices and Tangible Acts of Kindness. Brands will continue to catch on to the the vibe of doing good, especially with members of the upcoming Generation Z demographic expecting it. Consumers believe that our world needs a lot of help right now, so there are plenty of causes to support.

You can see the Connected Outdoors trend in promotional products through rugged, earth-tone travel-style backpacks, drinkware with a purpose, and activewear or sports gear that exceeds expectations. Vendors are offering backpacks that encompass nature's colors such as olive, tan and brown. These styles of backpacks allow wearers to travel with ease due to their quality, structure and portability. Additionally, consumers today are more inclined to help protect the planet, and many companies are offering products that will benefit the environment – for example, metal drinking straws to help eliminate plastic straw waste and backpacks made from recycled plastic water bottles. These outdoor-inspired products connect consumers with their passion for outdoor experiences, no matter where they travel.

2019 promotional product trends - work on the move | Pinnacle Promotions

Work On The Move

Non-traditional workspaces demand products that allow consumers to work anywhere. These versatile options make it easy for digital nomads, on-the-road warriors, and sprinters running from meeting to meeting to stay nimble, organized, and productive wherever they meet to connect and collaborate.

Working remotely, sharing workspaces, and desk hopping are the now the new norm. Companies are embracing flexible workspaces with hoteling desks and conference rooms. According to ZDNet, Georgia-Pacific realized that many of their employees work remotely or from different facilities, so they removed offices on its 24 floors to create open layouts with lots of natural light. Mobility was a key factor in the decision to create the hoteling desk system. Employees have the ability to move around the floor as well as between floors, and will have the technology to connect seamlessly from any location. A mobile application allows them to book desks or rooms from any location.

The products that mirror the Work On The Move trend include technology infused into fabrics, portable and multi-purpose items, and sleek, simple designs. These products reflect the new ways we are working such as cohabitant work spaces or coffee shops. The office has transformed and the cube walls are coming down so we are adapting to a functional mobile office. Apparel and backpacks are being offered with headphone and USB jacks and power bank outlets. Multi-purpose products empower consumers to adapt to the environment while still being able to get the job done.

When buying custom products to promote your brand, staying on-trend is often the right move, as your customers and employees will appreciate seeing your branded items matching up with current retail looks. Each product and trend on this list gives you fantastic options that your company will love to give away.

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Save the planet with custom reusable straws

Save the planet with custom reusable straws

It’s not just a straw, it’s a movement.

You may not have heard of California Assembly Bill 1884 by name but chances are you’ve heard of the plastic straw ban that’s taking the country by storm. According to the bill, when you dine at a full-service restaurant in California, you are getting your beverage without a straw – unless you ask for one, or it is a to-go drink.

While California may be leading the charge on the ban, plenty of restaurants in other states have followed suit. And while restaurants in violation will be fined $25, it’s perfectly legal to hand out reusable straws. Better yet, you can even brand them with your logo.

Reusable straws are designed to last for many years, are easy to clean with a straw brush, are generally dishwasher safe, and they are made from high-quality, plastic-free recyclable materials. Also, they can be used with hot and cold beverages, which is perfect if you prefer to sip your hot coffee or tea in the morning and want an iced beverage for the afternoon.

So, if not plastic, then what are they made from?

Environmentally-friendly straws are generally made from metal or silicone, and often come with their own carrying case or pouch – this stainless steel straw also includes a cleaning brush! Since straws themselves don’t have very large imprint areas for your logo, the branding is done on the pouch or the case. This reusable silicone straw comes rolled up in a convenient travel case.

If the idea of having to clean a straw after every use is not appealing, you can give out paper straws. Restaurants and bars nationwide have started to implement this change with great results  – paper straws are biodegradable (and marine degradable), and this doesn’t require a change in behavior, just a change in materials. This five-pack of paper straws comes in its own brandable pouch – a simple and effective eco-friendly giveaway.

Similar to disposable plastic bags, straws are only used for a few minutes but remain in the environment forever. They end up on our beaches and in the oceans. So while straws may not be the one contributing problem, many companies including Starbucks, Hyatt and Hilton have pledged to do their part in cutting back.

Over 500,000,000 plastic straws are used in the U.S. every day, enough to wrap around the Earth 2.5 times. Now is the time to switch from the one-time-use plastic straw to the reusable straw. Fortunately, the switch is easy.

Promotional reusable straws: Saving the planet + a brand opportunity = a win-win.

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Stay warm with our custom coffee mugs

Stay warm with our custom coffee mugs

Everyone loves free swag, and nothing beats free swag that's also useful. Custom coffee mugs and tumblers are some of the most popular promotional products that not only attract attention to your business but are also valued by those who receive them. How many times have you gotten a promotional product that you glanced at and left in a drawer somewhere only to be forgotten? Don’t let that happen to your company’s branded merchandise. Consider what type of items you would want to receive as a potential customer—valuable, creative and unique products tend to grab people’s attention the most.

As a marketing professional, it’s your job to determine the best way to spread your brand awareness and expand your market, and giving away branded swag consistently proves to be one of the most successful ways to capture people’s attention. Similarly, providing your employees with promotional products is a great way to have them represent the company and spread the message. Custom travel mugs make for the perfect employee welcome gift, and double as a useful promotional item during events and trade shows.

Selecting the right promotional product

When determining what type of product you’re going to offer to potential clients and new employees, there are many factors to consider. What is your budget? Where will you be handing out these items? How many products should you order for the year?

The key to selecting the ideal promotional product is determining your brand message and finding a product that represents that message. Present it in a creative manner and ensure that it will benefit the recipient and you've got a recipe for success.

custom coffee mugs | Pinnacle Promotions

Why mugs are the perfect free gift

Custom mugs and travel mugs are the perfect balance between low cost and high reward. Mugs are an item that people continually use time and time again, and each day while they’re enjoying their morning cup of coffee, they’ll be reminded of your brand.

Room for cream...and creativity

With a variety of custom mugs to choose from, Pinnacle Promotions allows marketing professionals to design their selected mug style in countless ways. The Aztec Mug can be customized with your brand logo and features different outer/inner color combos to match your company’s color scheme. For an item that stands out a bit more, browse our unique mugs page with options including mugs with an attachable spoon, campfire-style mugs and even an iridescent ceramic mug.

Aztec promotional mug | Pinnacle Promotions

Practical gift people will actually use

Whether your potential customers are coffee or tea lovers, everyone enjoys receiving a new, stylish mug, especially during the winter when the thought of a hot chocolate in the evening is lingering in the back of everyone’s mind. Custom coffee mugs are a great employee gift that they can keep in the office, while custom travel mugs make for an excellent corporate giveaway item. Travel mugs are not as fragile as coffee mugs, and can be easily distributed at any event.

Affordable yet valuable

When ordering promotional products, the prices can add up quickly–particularly if you’re planning to attend a lot of events in the coming year. Selecting an item that is affordable but doesn’t appear cheap is important. Though custom mugs may look pricey, when purchased in bulk they’re actually quite inexpensive. As you determine your budget for the year, factor in promotional products and consider custom mugs or custom travel mugs as an option to cut costs while still providing people with an interesting and beneficial item to remember your brand.

Choose the perfect custom coffee mug

Select a gift you know people will love. With a nearly endless number of options, our company is happy to personalize your custom mugs to ensure that your brand captures people’s attention and makes you unique in your industry. Our customizable items allow you to add logos, text and even adjust colors to match your company’s color scheme. If you’re looking for more ideas on promotional items, you can browse our site by industry products and select items that people within your field would appreciate. If you have any additional questions, our experts are always happy to help. Contact us by phone at (877) 300-2007 or through our contact us form.

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Company Giveaway Favorites: Custom Calendars

Company Giveaway Favorites: Custom Calendars

There is nothing like a good promotional giveaway to generate buzz around your business. To make the most of it, you have to choose the right company promotional items to give away. Sure, everyone likes to receive free stuff. Not every gift, however, will have the same impact on potential customers. That is why we are fond of giving away custom calendars.

The simple calendar has a lot of uses for many people. Beyond keeping track of the day and month, it is a great way to make notes, pencil in appointments and keep everyday life organized. For your business, it is also the perfect way to insert some branded content into your customers’ and employees’ lives without being intrusive or too obvious. A central calendar is a great place to put company and team-building events as well.

Here is what we find so special about custom calendars:

Everyone can use one

Yes, computers, smartphones, tablets and other devices we use each day have a calendar. Most even do a better job by giving us quick reminders of upcoming events. Despite all of this great technology, many people still prefer the old-fashioned calendar.

custom calendar | Pinnacle PromotionsSometimes, the act of handwriting something into a calendar or notebook helps us to remember it better. Master calendars also make it easier to stay organized throughout the week to avoid missing deadlines.

Some people just like to see the individual pictures and messages that come with each month. Custom calendars tend to be more creative and engaging than their desktop versions.

A custom calendar as a promotional gift can be a powerful thing. You can offer something unique and useful to potential customers without spending a lot of time and money. It also gives you the most control over the final look of the gift itself.

Do you want to include your logo? That's easy. Want to share your company's special milestones and everyday experiences? With the combination of text and pictures above each month, you can do just that. The creative possibilities with custom calendars are limitless. This can, however, make it difficult to know what kind of calendar to make for the final giveaway. Here are a few tips to make sure you have the best calendar to hand out.

Pick the right calendar

All calendars have the same thing in common: They share the days and months of a given year. Despite this similarity, there are plenty of subtle differences between calendar types to consider. The most basic types are wall, desktop and notepad calendars. Each one offers a few advantages over the others.

custom calendar | Pinnacle PromotionsWall calendars are the most common in office settings. When you want a convenient and visible place to see the date, you choose the wall. The right calendar can also add to the space's decor without taking up too much room.

Desktop calendars, on the other hand, are the type that people interact with the most. Office workers who have busy schedules tend to prefer the desktop variety to write in events and appointments. Like the wall calendar, a desktop calendar can also add a sense of personalization into the mix.

Notepads, while less common, are the most versatile when keeping track of daily activities and events. You can rip pages away, tape them to a desk or wall, send them around to other people and more. They also tend to be smaller than other calendars, so you can save some money on packaging and printing costs by going this route.

Get the branding right

custom calendar | Pinnacle PromotionsMore than anything else, spend some time on what you want to put in the custom calendar. First and foremost, there should be some branding in the calendar. At the very least, include your logo on the cover or in the corner of each page.

Beyond branding, get creative with the calendar. Ideally, choose images and textual content that are either unique or related to the brand. Create a theme or tone to drive the creativity: make it humorous or tied to a specific event/holiday. The more the calendar stands out to the customer, the better.

Print the final result

Once you have everything planned out, the only thing you need is the calendar itself. Ideally, you will have plenty of calendars to give away to anyone you want. That is where we come in. We can print off as many calendars as you need in the style and design you want. If you find yourself wanting a great gift for a company giveaway, contact us. We’ll give you all the help you need to have a killer giveaway people will love.

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2019 Apparel Trends

2019 Apparel Trends

2019 is here and we have a lot to look forward to! Some of the trends from 2018 are sticking around for the new year and are expanding their influence into the apparel industry. The comfy/cozy trend – what the Danish call hygge (pronounced "hyoo-guh") – is one that isn’t going anywhere. Hygge is defined as a comfortable feeling that engenders contentment or well-being. It promotes one to enjoy cozy time; whether that's snuggling up in a soft sweatshirt, taking a candlelit bath, or enjoying sofa-side chat with a loved one, glass of wine in hand. Or maybe all three at once.

The hygge trend has inspired the apparel industry with luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes. Apparel brands in the promotional industry are no longer sitting back until these new retail trends come to life, but instead are right alongside the latest innovative styles.

Trend #1: Luxe, Rich and Soft Fabrics

Big apparel name brands such as Hanes and Gildan are incorporating new t-shirts made from 100% ring spun and combed cotton. These processes create garments that are softer and more luxurious than regular cotton. Combed cotton is softer than regular cotton "because it doesn't have any impurities or short protruding threads," according to sciencing.com , "and it is stronger than regular cotton because the combing process removes short fibers, which are prone to breakage.” Customers will benefit from ordering a ring spun or combed cotton t-shirt because the smooth, low textured fabric is more comfortable, will last longer, and is easier to print on. We will more than likely see brands start to incorporate these types of fabrics into their full lines as consumers move in the direction of comfort and style.

ComfortWash by Hanes Men's 5.5 oz., 100% Ringspun Cotton Garment-Dyed T-Shirt

Gildan Hammer Short Sleeve T-Shirt

J.America is another brand that is taking full advantage of the luxurious and soft fabric trend by marrying on-trend styles with athleisure comfort. They offer layered performance tops and hoodies which allow a person to go from a more casual office to lunch to the gym. Brand names like J.America are guiding distributors to suggest more edgy styles to consumers, particularly if it’s intended for a venue other than work.

Fleece options, such as the Teddy Fleece Crewneck Pullover, are transforming in the same way. The promotional industry is experiencing huge momentum with softer mid-weight fabrics with unique styles like the Pepper Fleece 1/4 Zip Pullover. Consumers are wanting better fabrics that are more comfortable and have a versatile appeal that can be worn in multiple settings.

Trend #2: Muted Earth-Tone Colors

Apparel brands have decided to hit the mute button when it comes to color palettes. Chocolate browns, reddish clays, sandy tans and forest greens are taking off in the apparel industry. Earthy neutrals are perfect for a monochromatic look and often emulate natural colors that derive from moss, dirt, trees and rock.

Bella+Canvas Unisex T-Shirt

The apparel brand Bella and Canvas is on the forefront of embracing this new trend. The ever-famous 3001 Unisex Short-Sleeve Jersey Tee is now offered in Solid Forest Triblend, Tan, Mauve Marble, and Storm to just name a few new colors.

Alternative Eco-Fleece™ Champ Crewneck Sweatshirt

Alternative Apparel is another well-known apparel brand in both retail and wholesale. The brand focuses on eco-friendly apparel with sustainable materials & processes, low-impact dyes & water conserving washes. Therefore, the colors they offer typically reflect its natural materials -- with colors such as Eco Rose Quartz, Eco True Currant, and Eco True Dusty Pine. The brand thrives on creating each fabric from the yarn up, innovating from fiber to finish.

Even if your company’s logo does not fit the muted color scheme, it is a great way to think outside the box and show customers that you are keeping with the times. For example, your company could do an internal eco-friendly campaign and provide shirts for the office to raise awareness as well as increase participation!

Trend #3: Unique Silhouettes / Styles

Apparel vendors are starting to realize that not everyone has the same same shape and size so they are revamping some of the “everyday” styles to incorporate new silhouettes. The apparel brand Anvil has been making wholesale clothing and apparel for over 130 years, and is branching out from the standard smaller fit women’s styles and offering looser fit t-shirts.

The Women’s Freedom Drop Shoulder Tee has a loose fit silhouette with side seam and tapered bottom. The loose fitting trend goes back to the athleisure comfort style which is taking the apparel industry full force. The larger silhouettes allow for more movement and air circulation, which means that, in many situations, they’re a lot more comfortable than their closely fitted styles. Aesthetically, they’re wonderfully unfussy and transmit an air of confidence. Since more fabric is used in a garment, it feels more substantial which makes it more appealing.

Anvil Women's Freedom Drop Shoulder Tee

American Apparel Flex Fleece Turtleneck

Fashion trends repeat over time as new “styles” are typically inspired from past eras. The promotional industry experienced the retro-revival trend this year with a number of products based on recycled, classic looks from the 70’s and 80’s that were reinvented with function for the modern world. The brand American Apparel offers basic, classic fits while also creating vintage-inspired styles. Some vintage, unique styles that this brand offers are the Flex Fleece Cropped Sweatshirt and Flex Fleece Turtleneck.

These styles pay homage to the 80’s but have been reinvented with the colors schemes and fit. The unique silhouettes that are premiering in the promotional world will provide customers a wider range of options for employees to wear to the office. According to Wellness Corporate Solutions, “casual clothing doesn’t necessary decrease productivity and t-shirts and hoodies have now become commonplace in many offices.” So remember, when you are placing an apparel order for the office or your team, think outside of the box and offer something new and innovative!

In conclusion...

These three apparel trends — luxe, rich and soft fabrics, muted, earth-tone color schemes, and unique silhouettes — will not only be highlighted in the retail world but also in the promotional world as lag  times between retail and promotional apparel have nearly evaporated. Promotional apparel suppliers and distributors have their fingers on the pulse of the most relevant fabrics, cuts and colors. By following these trends, your company will have a competitive edge by staying one step ahead.

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Creating the ultimate client care package

Creating the ultimate client care package

You like landing new clients... who doesn't? The more new clients you acquire, the more your business grows. That is why so many businesses spend a lot of time reaching and converting new customers to grow their consumer base. Marketing budgets explode trying to acquire new target audiences and potential clients each year.

Getting new clients is important, sure. But what about the ones you already have? Where is the love for the loyal customer? If you don't have an answer to this question, it's time to start thinking about giving a little more attention to the clients who support your business.

Creating the Ultimate Client Care Package | Pinnacle Promotions

Having good client relationships is paramount to running a successful business, but it's easy to overlook if the focus is all on new clients.Converting a client is just the first step, however. If you want to keep them around, you need to show them that you care.

That is why we love client care packages. A little bit of time and effort, mixed with a few well-thought-out promotional products, can go a long way towards making your clients feel special. When done right, sending a package will give you the edge with your clients that other businesses fail to nurture: a strong relationship.

What's so special about a care package?

We know, the first things that come to mind when hearing about a care package may be hospitals, illnesses and "get well soon" cards. Even though we love to help people get healthy and happy again, your clients don't need to be sick to enjoy a care package. This idea takes the "care" part to the next level.

Good for any occasion or time of the year, client care packages are part promotion, part gift and part reward for customers. Best of all, you don't need an excuse to send a care package. New clients and loyal customers alike can enjoy a small package from your business.

Compared to other client retention techniques, care packages have some additional benefits you can enjoy. First and foremost, they are physical gifts. Even though some businesses reward customers with deals and coupons, some people just like getting tangible things they can touch and feel. It's also easy to bundle together several products together to create a unique care package.

Make it special | Creating the Ultimate Client Care Package | Pinnacle Promotions

Another advantage with care packages is the sheer number of possibilities you will have when putting one together. Promotions and deals are more limited in this respect. Yes, you can choose which products to include in the promotion, but it’s harder to personalize which deals each particular client receives. If you want to connect with your existing clients, you need to make the products in the package special. In doing so, they will be more likely to enjoy the gesture and continue to come to your business in the future.

Custom product care packages make personalization easy and affordable. As long as you know some things about your clients–their tastes, needs, wants–making the package unique is straightforward.

Beyond personalization, care packages can be drastically different from each other. You can be thematic, bring in different holidays or special occasions, include other friends and family members, etc. With so many possibilities, it's hard to go wrong.

Gift basket | Creating the Ultimate Client Care Package | Pinnacle Promotions

That isn't to say that a great care package is easy to make. If you want to do it right, we believe in planning ahead. A client care package requires some thought and attention to the details to maximize the success.

Spend some time planning the package

Client care packages are, simply, a bundle of gifts for the client. The process to put one together is the same as buying a gift: it’s important to take some time to think about what is unique to them to get the best results.

This is easier to do with individual clients–actual people you know. In this case, a simple conversation or brief email exchange can provide details about their interests, likes, dislikes, etc. You may discover ideas for products to include as you discuss things.

Make it useful | Creating the Ultimate Client Care Package | Pinnacle Promotions

B2B client relations can be trickier. When your client is a whole business, you need to think in broader terms. Look at products that may be more useful or relatable to the company as a whole. Consider their industry, products and services and brand to get a good idea of their overall "personality."

Balance the branding

Client care packages can get a little tricky when it comes to the branding. Since most standard gifts don't come with your business's logo plastered all over them, it can be difficult to know how much or too little branding to include. It's important to realize that using custom promotional products in a care package is more than acceptable. In many cases, using them is a great way to increase and strengthen bonds with particular clients.

The trick is straddling the fine line between a branded experience and being too pushy. Don't hesitate to have your logo or company name displayed on each item, but often, more subtle is better. This is a great way to tie everything together with the same image and color palette. You can even include a few extra branded items or promotional materials like brochures, business cards, etc.

Make the care package

If you know that a client care package is something you want to try out, the next step is to put one together. Check out different custom promotional items to see what might work for you. Sometimes, certain products just jump right off the page as if they were meant for your particular package. If the care package doesn't practically make itself, however, don't worry. Here are several package ideas you can try out yourself to find the best bundle for the job.

Choose products that stand out

Clients can easily ignore the significance of a good care package if it is too generic. A care package that seems like all the rest won’t create the relationship-strengthening effects you want in the first place. To avoid this issue, take the time to add things that are unique to the client.

For example, products that represent the experiences you have with a client are perfect. If possible, include something meaningful. A simple message included in the package offers a personal touch. You might find with older clients, for example, that you can remind them of the good times with a few carefully chosen words or images. Stick with the most meaningful or useful things for the package.

basket of gift bags | Creating the Ultimate Client Care Package | Pinnacle Promotions

For any client, novelty products add some spice to the care package. Non-business items, gag gifts and food all have a way of sticking out compared to the average coffee mug. Keep in mind that less is more with this kind of product. Adding too many items that aren’t related to the client or your business will make the care package seem random and decrease the impact you may want from your package. Instead, select one or two novelty products to feature.

Don’t want to get too crazy with the products? Even common products can stand out with some personalization. Check out everyday items like coffee mugs, notebooks, binders or branded custom pens that are easy to bundle together without spending a lot of money. Many times, seemingly boring office items just need a little bit of personalization or branding to make it into a care package.

Go with a theme

For new clients who lack a long history with your business, it may be difficult to personalize the care package. If this is the case, stick with general items that most people may enjoy or find useful.

Themed care packages are a great way to do just this. You can choose more common, universal custom products and still tie everything together. The important part is having a good theme in the first place. Thankfully, a theme can be almost anything.

Want to celebrate a specific holiday? Make it the theme. Does your client have a unique business? Make it the theme.

wrapped packages | Creating the Ultimate Client Care Package | Pinnacle Promotions

Decide on the theme before looking for what to include in the package. When you have a good central idea that can tie everything together, it will be much easier to find the products that fit the bill for the package.

Common products to check out include custom branded shirts and hats that can fit with nearly any theme. Not only are these easy to brand, they can be tied together with other products to create a cohesive package. Quite often, basic items are the glue that holds everything together. Once you have found a few special products to include, these extra items fill up the rest of the package to make it complete.

Embrace the season

If you struggle with finding a good theme or can’t find a good way to tie the whole package together, one safe bet is to go seasonal. You can coordinate a care package based on the time of the year.

Think about the season itself. Unique summer items like outdoor toys and margarita glasses will naturally differ from winter mugs and sweaters. If the season is appropriate for your client or business, it can rule out promotional products you can ignore if they don’t fit.

Special occasions and events throughout the year are also helpful package coordinators. While holidays are the most obvious for tying the package together, you can use any special event you want. Is your business celebrating an anniversary or big event? Pick items that convey the celebration.

Finally, a color palette is another great way to keep everything in the care package coordination. Consider the most common colors of a particular season or holiday. You can mix the colors up as long as they don’t clash. For example, stick with warmer colors like orange and red if you are creating a care package for the fall. White, red and green fit well with winter holiday packages. When in doubt, use the colors of your business (often found in the logo) to coordinate everything with minimal effort.

Welcome first-time clients

Crafting effective care packages for first-time clients can be hard since you may lack an extensive relationship, personal information or other details. One safe way to get around this challenge is with a welcome package.

You can use promotional products to communicate any details new clients need to know about your business. A good package can also specify the value and benefits the client has to look forward to in the future.

Once again, more common products are easier to include in a welcome kit. Look at apparel and office products that show off the brand and may come in handy in the client's life.

Sending this type of package will let your client know your business cares right from the very start. It's also a great way to give them important information on your business's brand, history, service, and other specific details. A good welcome kit is useful, educational and possibly entertaining all at the same time.

Get the details right

It's important to remember that creating a care package is a skill you can develop. Expect a little bit of trial and error to get it right. Some motivation and persistence will go a long way to making a care package that positively affects your clients.

If you take the time to consider product options and plan out the theme, you’ll be on your way to a successful client care package. Or just get some help from the pros. All it takes is some planning and expertise to find the right items to create the perfect kit.

Posted by Admin in Marketing Ideas, 0 comments
The benefits of BPA-free water bottles

The benefits of BPA-free water bottles

When exploring our selection of custom water bottles, you may have noticed that we have several styles labeled as BPA-free. You’ve probably heard this phrase before—BPA-free—but have you ever stopped to give it much thought? Choosing products that don’t contain this potentially harmful chemical is good for the health and well-being of the people and the planet. Let’s take a deep dive into why you should make all of your corporate giveaways BPA-free.

What is BPA?

BPA (bisphenol A) is an industrial chemical that is employed in the manufacture of some plastics and epoxy resins. It is generally used to coat the inside of plastics, including in your food storage containers, measuring cups, drinkware, and water bottles, in order to help the plastic last longer and not wear away over time. Unfortunately, the downfall of this coating is that the BPA can seep into whatever the container is holding, including food and water. Though the FDA and the U.S. Department of Health say they don’t yet know how risky BPA is when consumed regularly, some studies do indicate that it could be harmful to our bodies.

Why choose BPA-free?

Whether you’re looking for great ways to boost your employee wellness program or are setting up at a trade show and want to hand out health-focused giveaways, there are a few reasons why custom BPA-free water bottles should earn your attention over lesser quality ones.

  • They’re better for your body—The primary reason to keep your giveaways BPA-free is because the stuff is not good for us, plain and simple. Though the full spectrum of health risks aren’t yet entirely known, BPA has been shown to play a role in hormone-dependent tumors, including breast and prostate cancer, as well as infertility. Studies have also linked the chemical to heart disease, diabetes, asthma, fetal brain development, and body weight. BPA is considered an “endocrine disrupter” and may disrupt hormone levels.
  • They’re better for your brain—Interestingly, consuming large amounts of BPA may be especially bad for your most vital organ. Researchers found that BPA may suppress certain genes and predispose people to certain neurodevelopmental disorders. Some studies also link BPA to memory loss and a lowered capacity to learn, while others suggest that it may have an effect on the brain and behavior of young children.
  • They’re not afraid of heat—One of the primary issues with BPA-laden containers is that the chemical can seep into their contents, especially when they are microwaved. According to the Harvard Medical School, migration of BPA and phthalates may be greater when microwaving fatty foods, including meats and cheeses. While it probably isn’t a good idea to microwave BPA-free plastic—the effects of microwaving plastic in general is not yet widely known—it is an absolute no-no to microwave BPA products.
  • They’re better for the environment—BPA affects the environment in the same way that it affects the human body: by disrupting hormones. Studies show that BPA can mimic animal hormones and cause defects and reproduction issues in some aquatic animals. Of course, when BPA is disposed and enters the landfill, the chemicals then seep into the local environment and pollute the soil and waterways.
  • They’re higher quality—Usually, when you’re buying products labeled as BPA-free, you’re probably dealing with manufacturers and designers who care about quality and aren’t simply trying to produce the largest amount of goods for the lowest possible price. When you opt for BPA-free water bottles, for example, you’ll find that they tend to last longer and do a better job of regulating temperature.

Spotting BPA-free products

Anytime you need freebies and giveaways for trade shows, employee onboarding kits, and corporate giveaways, make sure that you only hand out items that don’t contain this pesky chemical. So how can you tell if a product is BPA-free? Your best bet is to shop with a company like us that offers top-quality, branded BPA-free drinkware. To be sure you’re not accidentally consuming BPA, make sure that all your plastic items are labeled with a 1, 2, or 5 surrounding the recycling symbol on the bottom.

Posted by Admin in Marketing Ideas, 0 comments
Holiday Party Goodies: four promotional gifts employees will love

Holiday Party Goodies: four promotional gifts employees will love

The Holidays are the perfect time to let those close to you know that you care – including your employees. A simple holiday goody is a great way to let them know you appreciate their work. Better still, giving well-made promotional gifts is an excellent way to accent holiday parties and give party-goers something unique and useful for the holiday season.

We like to make sure the holiday season is done right. If you want to treat your hardworking employees to something special for this time of year, we have a few great custom promotional products in mind.

The quick and simple care package

The good news is you don’t need to spend a lot of money to pamper your employees for the holidays. If you are in a pinch or need to keep costs down, think about promotional gifts you’d normally reserve for expos or client care packages. Simple, inexpensive gifts are easy to bundle to give employees a small care package of their own.

The trick is to mix things up with the package. Water bottles, T-shirts, hats, notepads, pens and other small things grouped together can make the perfect care package with the right pairings. If you have many employees, make one or two bundles themed around the holidays or your business. For smaller businesses or holiday parties, personalize the gift package with items you know each employee will enjoy. A little bit of time and thought will produce a care package that lets your employees know you are thinking of them.

Gifts for warmth

Get into the spirit of the season more with promotional gifts that keep the cold at bay. The fall and winter months are the perfect time to give employees something they can use to warm up and get cozy at work or home.

Branded custom blankets and sweatshirts, for example, offer plenty of warmth and make great individualized gifts. In addition to the company logo, you can add some personalized details without spending too much extra.

Spice it up with little things that deliver a lot of warmth. Leather-wrapped candles are great for adding some mood lighting and accent design into a space. The leather sleeve also is a great place for custom branding or additional content to make the employee's gift unique and personal to them. Drinkware is an especially popular choice during the colder months when people reach for their favorite blends of tea, coffee, cider or hot chocolate to warm up.

Gifts you can eat

Do you want to appeal to your employees’ taste buds? Food is always a great way to celebrate the holidays and to offer something people can enjoy right in the moment. For holiday parties, edible gifts also add to the festivities when people are in a sharing mood.

Like care packages, approach food as a bundled or assorted gift. A little bit of variety goes a long way, especially if you don't know the personal tastes of your employees. Assortment boxes full of snacks or desserts, for example, give employees a little taste of many things that may tickle their taste buds. Keep allergies and dietary choices in mind if you decide to go the edible route.

Go high tech

To really jazz up your employees’ holiday experience, add a little electricity into the mix. Employees often find high tech promotional gifts to be more useful and appreciated more than a traditional gift. It's not as expensive as you think - you don't have to get everyone a new smartphone or tablet to give some great tech gifts.

Tech accessories are perfect as gifts for the holidays. Since all fancy devices need power, consider something like a custom wireless charger or power bank binder that's small enough to be used on the go. Bluetooth headphones and USB devices are also perfect to show off your logo and expand the functionality of a laptop or computer.

Want to keep costs low on tech gifts? Computer cases and travel bags are less expensive than smart devices but offer a lot of value to your employees. A good laptop case, for example, adds some personalized style and protection to the device during travel or everyday use.

Making gifts count

It doesn't take a lot to spread the caring mood of the holiday season to your employees. Whether you keep it simple or go all out, custom promotional gifts are great for office parties and events during this season. Put a little thought and effort into finding the perfect gifts so everyone will enjoy the experience.

Posted by Admin in Marketing Ideas, 0 comments