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Gap Uses Location Based Advertising to Give Away Custom Apparel


For those of you who, like me, wish you could go shopping without spending any money, your dream might be coming true. Gap announced that they will give away 10,000 pairs of jeans to shoppers who check into a Gap retail location using Facebook’s new Deals feature. This campaign will not only help Gap to bring more consumers into the store as the holiday season nears but, through the use of incentives such as custom apparel, will also encourage people to participate in location-based social media. Although Facebook and Twitter have gained popularity, the Pew Research Center recently found that only 4% of online adults currently use location-based services, such as Foursquare or Gowalla.

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Posted by Admin in Marketing Ideas, 0 comments

No More Promotional Toys for McDonald’s

Thirty-three years after its inception, the McDonald’s “Happy Meal” will no longer come complete with a toy. Well, not in San Francisco anyway. This week, the San Francisco Board of Supervisors voted (8-3) to ban the inclusion of toys in children’s meals that do not meet certain nutritional standards. Apparently the so-called Happy Meal either exceeds 600 calories, 640 milligrams of sodium, does not contain fruits and vegetables, or includes beverages with excessive fat or sugar.

The new law is obviously an effort to combat the recent childhood obesity epidemic by making unhealthy foods less appealing for the impressionable youth. McDonald’s is obviously unhappy about the decision – but what about the movie companies whose Happy Meal promotional toys can be worth millions in licensing deals and advertising?

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Posted by Admin in Current Events News, 0 comments

Indian Festival & Pow-Wow, Decatur Wine Festival, and Fernbank Museum Pirate Weekend.

Hello, local readers. Once again we’re here with your weekend guide, where we share our favorite things to do in and around Atlanta and point out where you can get free stuff along the way. As always, be sure to add anything we missed in the comments.

Keep Reading for Chastain Park Arts Festival, Chomp & Stomp Chili Cook-off & Festival, and Cirque de Soleil: OVO.

Posted by Admin in What to Do in Atlanta Weekend Guide, 0 comments

Edible Promotional Meats and Cheeses to Accompany Your Edible Fashion

I found an article on Yahoo discussing food as a fashion statement. We all know about Lady Gaga’s meat dress from a few months back, but she wasn’t the first to rock food as a fashion accessory. Edible promotional meats and cheeses are always a good choice, because everyone loves to get treats, especially around this time of year. So it is perfectly understandable why the fashion industry would follow suit, models could stand to eat something every once in a while. Just as the images from the article show all different sorts of foods used for the designs, edible promotional products are more than just a bowl of mints. From hand-dipped chocolate covered cookies to an entire gift basket of meats and cheeses, edible promotional products can cover all the bases for corporate holiday gift ideas or as a customer thank you gift anytime of year. Bon Appetit!

Stephania
Merchandising & Marketing Coordinator

Posted by Admin in Marketing Ideas, Seasonal Marketing Ideas, 0 comments

Pinnacle’s Giveaway Games (Round 5)

*Thanks to all who participated in this round of Pinnacle’s Giveaway Games. Last week’s contest is now closed (congratulations to winner Karen Faris!) but don’t worry there will be a new game posted every Wednesday through December so check back for your next chance to win!


All work and no play? Not if Pinnacle can help it!

The holidays are just around the corner, and Pinnacle Promotions is pleased to announce its next round of holiday Giveaway Games to help give you ideas for corporate holiday gifts – and hours of fun along the way.

The concept is simple. Every Wednesday from now through mid-December we will announce a new game on our blog and on Twitter. The game will be posted at any time during the day. When you solve the game, send us your answer by either e-mail to social@pinnaclepromotions.com or by direct message @PinnaclePromos on Twitter. We will select a winner at random on the following Tuesday. Winners will be contacted in the same manner they contacted us.

We will also be giving away free stuff sporadically between now and the end of the year so be sure to check back often or subscribe to our blog and follow us on Twitter for updates!

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This round’s game:

Riddle me this…

The giveaway games logo is hiding on one of the items on www.pinnaclepromotions.com.
Send us the product number for the item when you find it…and to help you in your search:

I’m hiding on the page of a product that doesn’t cover your head, yet covers your ears.

You’ll want to use this polyester fleece item as the winter season nears!


Answers will be accepted via e-mail (to social@pinnaclepromotions.com or via twitter @pinnaclepromos) through November 9th. And remember, the winner will be chosen at random so every entry has an equal chance to win!

This round’s winner will receive this lovely Pinnacle Prize Pack!

Posted by Admin in Contests and Promotions, 0 comments

Political Marketing with Promotional Products on Election Day 2010

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Marketing has become an integral part of politics in the United States, which always becomes increasingly apparent as Election Day draws near: on our televisions, in our neighbors’ yards, and even attached to the clothing and car bumpers of many of our fellow citizens.  And while the first political campaign television ad debuted as a part of Dwight D. Eisenhower’s 1952 Presidential campaign, promotional products have been used for much longer.

It’s true! Read more…

Posted by Admin in Current Events News, Top Trending Topics, 2 comments

Promotional Products Turned Last Minute Halloween Costumes

So this Sunday children (and adults) will don meat dresses and hair poofs among other accoutrements and go parading around cities and neighborhoods throughout the country in honor of All Hallow’s Eve. And while this year’s most overdone costumes are indeed likely to be homemade versions of Nicole “Snooki” Polizzi and Lady Gaga, for those of you still pondering what guises to wear I have compiled a list of promotional products you may find lying around the house that can make for the perfect Halloween costume.

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Posted by Admin in Seasonal Marketing Ideas, 0 comments

Halloween Costume Blast from the Past: Creative Ideas from Pinnacle’s Marketing Department

Devil Halloween Costume

Can you guess which Pinnacle employee rocked this cute devil costume circa Halloween, 1989?

Looking back on past Halloween experiences is always entertaining, so this special Halloween edition of Pinnacle’s blog incorporates several hilarious anecdotes from our very own Marketing Department.

From Sarah’s clever use of promotional balloons to my reconstructed promotional gift boxes, there are many ways to recycle and revamp items you already own to create one-of-a-kind costumes. Whether you opt for handmade or store-bought outfits this Halloween, Pinnacle hopes that you and your family have a safe holiday filled with fun, friends, family, and, of course, lots of sweet treats! Keep reading…

Posted by Admin in Seasonal Marketing Ideas, 0 comments