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As a marketing professional, it’s imperative that you find effective promotional items that capture your brand’s spirit and do their job. The American Marketing Association (AMA) reports that promotional products can increase brand effectiveness by as much as 44 percent, but some products are more useful than others.

In the hierarchy of promotional giveaways, custom Koozie® can coolers rank high because they tick all the effectiveness boxes—they’re desirable, useful, and easy to hand out to big crowds. Not only are custom can koozies popular for giving out at trade shows, job fairs and special events, they’re also great for rewarding high-performance employees and thanking your customers. Here’s why.

1. They’re major crowd-pleasers—If your business has a fresh, youthful feel—or if it just so happens to make beverages in cans or bottles—then you can bet your target audience will love custom koozies. One of the great things about branded drinkware is that it can be used by anyone. It’s not limited to a certain age group, region, or need. Anyone who spends time in the outdoors during the warmer months knows how valuable a trusty can koozie can be!
2. They get used again and again—Another important metric for measuring a promotional item’s value is how often it will get used. Notably, we rarely choose disposable branded swag because it simply wouldn’t leave enough impressions. The promotional items that get the most use—things like can koozies, phone chargers and pens—are the ones that will make the most and longest-lasting impressions. Koozies get used again and again for years, solidifying your company’s name and purpose into the minds of users.
3. They’re affordable enough for big gives—Marketing pros often seek out promotional goods that are simultaneously small, affordable and big-impact, and custom koozies are all of those things. While they consistently reach the top of the best-sellers list, koozies don’t require you to shell out a huge portion of your branding budget. We offer promotional koozies that start at just $0.41 for large quantity orders, so you can stock up by the case and always have an affordable company giveaway on hand.
4. They can still be premium—Despite the fact that koozies are generally an affordable giveaway choice, they can still be used as premium gifts for important clients, new hires and partners. For a higher-end option, choose Koozie® brand koozies or Kolder Kaddy koozies. If you really want to make your koozies stand out in a crowd, be sure to choose promotional can coolers by YETI® or Thermos®.
5. They suit many company narratives—Another reason why we love branded koozies is because they help you tell your company’s special story. If you sell a product or service that has to do with tailgating, the beach, college life, food and drinks or vacationing, then you know can koozies will quickly get snatched up when you’re out in the field promoting. And because koozies can be customized in many unique colors and themes, you can be sure they will fit your branding goals no matter what they are.
6. They can ship fast for any event—At Pinnacle Promotions, we’re dedicated to helping companies get high-quality promotional items fast. We are happy to offer 24-hour rush service on some promotional koozies so that you can get the perfect promo giveaways for any event, even last-minute ones. Be sure to look for products listed as RocketShip™ if you need rush promotional items for an upcoming event.

Ready to order your promotional beer koozies? All we need is your vector artwork and we will get to work designing your promotional goods right away. While we primarily make koozies for trade shows and business purposes, we are happy to work with you to develop koozies for special events as well. For all of your inquiries, reach out to us and we’ll guide you through the entire process.

If there’s any promotional product that makes your brand the life of the party, it’s got to be coolers and insulated bags. These branded best-sellers pile on the function and longevity, so you know they’ll make plenty of big impressions. Whether you use them as new hire gifts, client incentives, company holiday gifts, or to surprise retirees, you can bet these custom coolers and cooler bags will be received with a smile. The Pinnacle Promotions team is always available to help you order your promotional products, but here are some useful tips to help you get started.

Any company that focuses on fun, recreation, or outdoor living will want to consider choosing coolers as an effective branded product. Bearing in mind color, design, and special features, try to pick an option that celebrates the spirit and vibe of your brand. If your company is all about sports, go with a style that works well for tailgating or outdoor pursuits. If you provide healthy snacks, maybe a promotional lunch bag is a better pick. Brainstorm with customers and employees to see how you can best appeal to your target audience.

Besides the design and style of your cooler, you also need to consider size. We have coolers that range in capacity from six to 48 cans, so make sure you’re aware of the different size options. Naturally, you will want to choose smaller six- or eight-can coolers for personal use and large coolers for applications like parties and entertaining. If you intend to pair your products with beverages or food, make sure the sizing is right.

Custom products take a little bit longer for production, so be sure that you account for the extra time if you’re placing an order for a special event, like a festival or trade show. Remember to look at the standard production time at the bottom of every product for an estimate on how long it will take to make. Need custom coolers fast? We offer various quick-ship coolers and insulated bags that we can process in 24 hours.

As with any custom promotional item, you’ll want to carefully follow our artwork guidelines for the best possible result. We recommend high-quality vector files to ensure that you get the highest quality rendering. Also, be sure to submit a logo or design that works well with the color you’ve chosen for the background.

Our best piece of advice is to get in touch with the experts at Pinnacle Promotions to start your custom cooler order. Our team is always available to help you put together an incredible promotional package that suits all of your specific needs, so don’t hesitate to contact us by phone (877.300.2007) or through our Live Chat if you have questions.

Add fidget spinners to the long list of toys that became crazes, right alongside yo-yos, Furbys and Silly Bandz! Even though these fun little spinners came onto the scene with a vengeance—seemingly taking over aisles at every toy store, supermarket and gas station—they’re still a beloved, welcome accessory that earns major smiles today. If you’re looking for a great way to get trade show attendees talking about your booth, then you can’t go wrong with promotional fidget spinners. These toys hit the mark for a wide variety of reasons, but the main one is this: they’re fun!

New to the world of fidget spinners? Here's a quick rundown so that you know what you’re working with. Fidget spinners are small, handheld toys that feature two or three paddles attached to a central ball bearing, allowing it to spin effortlessly between your thumb and finger. It’s simple but satisfying, so much so that people use them to help calm anxious feelings and even help with symptoms of ADHD. The fidget spinner craze reached a pinnacle in 2017, when it caught on with kids and spurred trading and competitions. The beauty of the fidget spinner is that it’s fun, popular, and—because of its ability to help calm you down—useful.

We know that fidget spinners are popular, but what makes them good promotional giveaways? Your branded items should be things that people enjoy, but also things that actually get used to help improve brand recall and recognition. Here are a few more of the main reasons why people love to hand them out at trade shows, fairs and conventions:

• They’re trendy—Did we mention the word craze? Indeed, these are some of the hottest toys on the market, so you’ll have no trouble getting rid of them. Exhibitors who give away trendy promotional products tend to have more success, leading to more booth visits and leads. After all, attendees tell their friends where to find the best swag!
• They’re fun—Besides the fact that they’re in vogue, another main reason why marketing professionals opt for promotional fidget spinners is because they don’t take themselves too seriously. They give your brand a down-to-earth, laid-back vibe, compared with say, a promotional water bottle or umbrella. The fun feel is ideal for start-ups and disruptors with a sense of humor.
• They get used—Something that’s cool and fun isn’t always enough to earn points in the promo product world. If it just sits there collecting dust, it’s not doing its job, which is to remind people of your product or service. On the other hand, a custom fidget spinner will constantly be in action, offering regular reminders of your business to prospective customers.
• They set you apart—As you know, you’ll be surrounded by a sea of competitors and distractions at your next trade show, so it’s really important that you pick promotional giveaways that generate some buzz and get people talking about your booth. Fidget spinners have a special way of getting attendees excited, leading to more engagement.
• They’re affordable—When you think of affordable promotional giveaways, your mind probably automatically goes to branded pens and stickers. However, promotional fidget spinners can also be an affordable option, especially when you buy in large quantities for big shows.

Pinnacle Promotions is always on hand to help you create personalized promotional products that totally suit your brand, right down to the precise coloring of your logo and the color scheme of the product you order. Branded fidget spinners are typically customized on the circular center portion, which is a great place to put your logo. Be sure to explore all of our fun promotional products so you find something that suits your vision, budget and timeline!

There’s no doubt about it:

Hitting the trade show circuit can attract new and loyal customers to use your product or service. Because of the unique opportunity for prospects to interact face-to-face with you at trade shows, attendees are also likely to recommend your brand to colleagues, friends, and family members.

Getting started with your first convention or trade show can seem a bit overwhelming. You have to figure out a way to effectively represent your business in a sea of like-minded entrepreneurs and stand out in the convention crowd.

Knowing a little bit about how to prepare, set up, and interact at trade shows can mean the difference between money wasted and a fruitful event presence.

For many, trying to figure out how to get organized at work can be a real struggle. Sticky notes multiply and pile up on your desk and your email inbox is flooded with unread messages faster than you can answer them. When we are only focusing our energy on the most important tasks at hand then other areas can become less tidy.

Organization is often directly related to productivity. When things are cluttered, attention and performance at work can suffer. But when your thoughts, time, and workspace are organized, your day-to-day tasks become easier to accomplish and more streamlined.

Ready to increase productivity at work? Here are 9 helpful tips to get your work life organized.

1. Get enough Zzz’s

Everyone knows that the amount of sleep you get at night goes hand-in-hand with productivity during the day. Sleep deprivation can cause diminished mental sharpness, a sluggish demeanor, and a bad attitude. Obviously, these characteristics are not good to bring into the workplace. According to the National Sleep Foundation, adults between the age of 26 – 64 need 7 – 9 hours of sleep. Most of our brain functions related to focusing or productivity are fueled by energy that we get from sleeping so instead of avoiding bedtime, make sleep a priority.

2. Focus on the task at hand

We are constantly overloaded with multiple tasks to accomplish each day but going from one task to the other is not an efficient way to get work completed. Jumping from task to task can cloud our thoughts and slow down the brain process. I know everyone feels like a superhero when they are doing three things at once and still somehow manage to do everything correctly. In fact, though, it can release a stress hormone in the brain, which can impact the decisions being made. According to Entrepreneur Magazine, "Every time you multitask you aren't just harming your performance in the moment; you may very well be damaging an area of your brain that's critical to your future success at work." Yikes.

3. Take Breaks

Yes, that’s right! Taking breaks actually helps to boost your work performance. These breaks allow your mind to rest and daydream, which can lead to creativity! According to Psychology Today – below are a list of breaks that can be effective during the workday:

• Meditation helps you detach from work thoughts by clearing your mind and focusing on relaxation.
• Physical activity helps you increase blood flow to areas in the brain that are necessary for focus and attention.
• Learning something new or playing a game will help you feel confident and boost motivation.
• Helping out a colleague will help you feel a sense of social connectedness, which should feel comforting and positive.
• Setting a new goal and thinking about the future will help you see the bigger picture and re-evaluate life in a positive way.

4. Short-term goals vs. long-term goals

Goals are set to determine what we should focus our energy on. Short-term goals can be defined as goals that you want to achieve in the near future — which can mean today, this week, this month or even this year. Long-term goals are generally set for more than a year away. When setting your goals, choose what is most important right now. Focus mainly on that goal and add additional goals as you become comfortable with your efforts. By setting goals, you create a long-term vision of what you want accomplished and short-term steps to keep you motivated to get there. This can be applied to any aspect of your life — career goals, family goals, exercise goals, etc. Remember, being flexible is important as changes to your life can affect your overall goals.

5. Prioritize

Once the goals are identified then the list of priorities will become obvious. Prioritization is an important step in getting organized – it sets the most important tasks and gives that particular task proper attention, time and energy. This can help you plan your day and is a good way to ensure that you meet deadlines and minimize stress.

6. Schedule your time

Another early morning start to the day and late night at work but you still don’t feel like you have accomplished anything. That is probably because when you get to work you realize you have back-to-back meetings, urgent last-minute requests, and the inevitable distractions. Scheduling your time effectively can been seen as the art of planning activities so that you can achieve your tasks in the time you have available. And an important part of this art is the planning itself.

Set a regular time to do your scheduling – at the start of every week, for example. There are a number of different tools to choose from. A simple and easy way to keep a schedule is to use a pen and paper, organizing your time using a weekly planner, or you can use software such as Google Calendar. From there, square away time for every task you want to complete. This creates deadlines and puts time limits to tasks, making it an automatic time organizer.

7. Organize your emails

For many jobs, the computer screen is its own workspace. You want to organize emails like you would paper by create a filing system that makes sense to you. For example, label action emails as TO DO and keep them in your inbox, or you can flag the email to mark that it is a priority or time sensitive. Additionally, you want to keep your email folder organized so you are able to locate past emails easily. This may seem like overkill, but it's often helpful to mark time on the calendar to check your e-mail so you are not constantly bombarded with emails that might not be relevant to your tasks for the day.

8. Organize your paperwork and notes

Sticky notes and scratch paper are almost irrelevant these days due to the different types of technology we have at our fingertips. Notes can be now be typed out on your phone, computer, iPad, etc. Whether you prefer the classic pen and paper or the technology-driven way, make sure you have a filing system. Make different files for each project or client, and when a document comes across your desk either act on it, trash it or file it away. Once the project is complete go back through the file and get rid of anything that isn’t essential.

9. Have essentials within reach

You want to set up your desk in a way that items you use on a regular basis are nearby. Keeping the items at your desk or on your computer will maximize productivity and make organization easier. This can be anything from important documents bookmarked on software you use daily or even a notepad and favorite pen. Once you have a good feeling about your personal setup then you will see how much efficiently you are able to work.

Keeping your work life organized is not only helpful to you but it also beneficial to your customers, co-workers and boss. An organized work space implies competence and dedication which promotes strong work ethic. Following these key organization tips will reduce stress, save you time, and communicate professionalism.

In the world of promotional products, custom tote bags reign supreme. They’re up there with branded pens in terms of popularity, and it’s not hard to see why. As a marketing professional, you probably love handing out custom totes at trade shows and events because they’re great at advertising your brand – totes get over 7,000 impressions in their lifetimes. Tote bags leave the house, acting as walking billboards, so they provide a great return on investment.

Another selling point to branded totes is that there’s so much room to work with – literally. If you have a special logo, phrase or image that you want to clearly render front-and-center on some swag, the promo tote will do the job. Tote bags are beloved by recipients, too: they’re practical, versatile, and perfect for collecting swag at industry events. (Think about it – branded swag that holds other branded swag...nice!). Everyone has a use or three or twelve for another tote, so people tend to hang on to them for a long time.

At Pinnacle Promotions, we make designing your promotional products super simple, and we always have helpful customer service agents available for guidance, but it does help if you know a couple of simple tricks and tips before embarking on your first promotional tote endeavor. Use this guide before getting started, and make sure to check out some awesome branded tote bag ideas to ensure that your giveaways hit the mark.

As you probably know, promotional tote bags come in many shapes, sizes and styles that can be customized to suit your particular needs. We can help you choose the right promo totes based on your specific event. Often, we recommend affordable, quick-ship tote bags for events like trade shows, job fairs, and conventions. These are lower cost options that can be filled with literature and other swag items for a relatively low price.

We also offer custom grocery tote bags that are specifically designed for taking to the market. These totes are perfect for companies that focus on the environment (since they can be reused again and again) or food.

1. Choose Your Material — We have custom totes made of cotton, jute, polypropylene, recyclable materials, and others. For businesses that really want to reinforce their eco-friendly values, we recommend choosing promotional totes made from natural materials, like cotton, canvas, and jute.
2. Choose Your Size — We offer small 8-inch by 8-inch bags all the way up to larger 25-inch by 17-inch bags, with a wide variety of different strap lengths. Consider what you intend to carry in your tote when choosing a size.
3. Choose Your Imprint Type — Consider the method of personalization. We have totes that are printed, stamped, embroidered, screen printed, and transferred with a four-color design process for a totally eye-catching look. While we can work with just about any vision, some artwork looks better in some personalization styles, so if you're unsure, please ask us for advice.
4. Choose Your Price Point — Are you looking for an economic giveaway bag for a trade show or are you looking for a brand name bag to use for a client gift? Your end use will help guide you to a specific budget.
5. Choose Your Extra Features — Do you want an outside pocket for a water bottle? An insulated bag to take to the grocery store? A bag with a pen loop? A zippered closure? A morphing bag that folds down so it can be carried in a purse? All of these options help you create a custom tote that’s tailored to your target audience.

First things first: Before you place your promo tote order, make sure to review our artwork requirements. We prefer print-ready vector artwork delivered in .ai, .eps or .pdf formats, but we can accept some other file types as well. Here are some more quick tips for designing your promotional totes.

• File type is important. Proper print-ready vector artwork will ensure that you get a high-quality, vividly printed result that won’t be compromised when resized.
• We will send you a digital proof to approve before creating your order. Make sure to triple-check your proof before approval to ensure there are no typos or other issues with spacing, colors, or printing.

We know that sometimes it helps to see and feel promotional products in real life to make sure that it suits your company’s specific standards and branding efforts. For a sample of any of our promotional totes or other products, give us a call at 877-300-2007.

In our home state of Georgia, the way we use our mobile phones in our cars is about to change. On July 1st, 2018, Georgia residents will join those of 15 other states and Washington, DC, and will no longer be allowed to use hand-held cell phones while driving.

Though texting while driving has been illegal in Georgia for some time, House Bill 673 also prohibits holding or supporting your phone with any part of your body. What does this mean for drivers? Does it mean you can’t talk on your phone? Does it mean you can’t use an app like Google Maps or Waze? What about streaming Podcasts or Audiobooks? Can you still post your stuck traffic selfie on instagram? How can companies benefit from this law (besides having their employees arrive alive)?

This is perhaps one of the most confusing parts of HB 673. According to Heads UP Georgia, streaming apps like Spotify, Audible and Pandora can be used IF the driver starts them while they are parked. However, you *can* use your car's built-in audio controls. So if that Nickelback song comes on mid-drive, you're stuck with it unless you turn off the radio for the next three and a half minutes.

That’s a big fat no. No, no, no.

No quick Facebook updates.

No Instagram humblebrags.

No adding to your Snapchat story.

No replying to an email and no Googling the nearest Starbucks. Also not allowed - Skyping or Facetiming (or any form of videochat), even if it’s done hands free. The law states that a driver cannot record or broadcast a video while driving.

Stiff penalties should help deter drivers from breaking the law; up to a $150 fine and up to 3 points on your license. You can also get ahead of the law and help your employees by purchasing branded products that will help them to follow the law – like a branded car phone mount. If you’re in charge of giveaway products for your company, think about choosing a phone mount or promotional bluetooth headset. Associating your brand with safety while saving your customers and employees not only money but their lives...now that’s a win-win.

While these laws have been in effect for years in several states, they are new to Georgia (and presumably more states to come). Depending on your habits, complying with the Hands Free Law may be a piece of cake. Or if you’re guilty of busting out your phone while you’re in bumper-to-bumper traffic on 285, you’re going to have to rethink your ways...or pay. It may take some getting used to, but hands-free laws have shown to significantly decrease traffic accidents and fatalities.

And that’s worth sharing...just not while driving.