According to the National Retail Federation’s 2010 Consumer Intentions and Actions Back to School survey released a few weeks ago guys will be out-spending and out-buying their females co-eds in back-to-college merchandise. So if you are planning a marketing campaign to target university students you better be sure to include some promotional products that appeal to the males in this demographic.
It’s Shark Week on the Discovery Channel, which means that I’ll be camped out on my couch every evening this week. Discovery and its sponsors have created a ton of promotional products to get viewers excited about the original programming they’ll debut during the next few days, including apparel, games, and even shark-inspired cocktails. I’ve found that I can deal a little better with those high-definition Great Whites when I keep a shark-shaped stress ball in hand while I’m watching (even though every year I swear I’m not going anywhere near an ocean for the next six months).
It’s that time of year again. Children cry. Parents cheer. And the streets are once again clear of bikes and basketballs from the hours of 7am – 3pm, Monday to Friday. It’s the start of a brand new school year. As the kids gather up their promotional school supplies, pack up their book bags and head to the bus stop, here are my top 5 promotional product picks for the school year.
Hello, local readers. Once again we’re here with your weekend guide, where we share our favorite things to do in and around Atlanta and point out where you can get free stuff along the way. As always, be sure to add anything we missed in the comments.
Keep reading for Backpack in the Park, Atlanta Comedy Festival & Studio Movie Grill.
Brewdog, Scotland’s largest independent brewery, recently made headlines when it released £500, 55% ABV beer dramatically (and perhaps appropriately) called The End of History. While the price tag and very limited production (only 12 were made) make this particular drink a collector’s item, blogger Tom Scott came up with his own ‘Stotally Different’, budget-friendly version of Brewdog’s masterpiece that beer enthusiasts can create for themselves at home using items you don’t have to scrape off the road. Scott recommends using a stuffed teddy bear and a can of Sainsbury’s Value Lager, but you can substitute your own favorite promotional stuffed animal and beverage combination as you see fit.
“Little did I know that it would literally change my life.” — a real online review of the Hug Me Pillow
If you’ve ever wanted people to say this about your company’s products, there is a lesson to be learned from the Hug Me Pillow. Distributing new and unique items imprinted with your logo is an effective way to build brand awareness and increase recall… over 90 people have written rave reviews for the product online. The Hug Me Pillow isn’t technically in the industry (although I’m sure you could probably embroider it with a logo), but there are plenty of unique promotional products that are more relevant, and I hate to say it- less creepy.
Keep reading for more images of the Hug Me Pillow and to see my favorite unique products
With college football season quickly approaching, I am already anxious to see the new, innovative products to hit the tailgating scene. Promotional coolers, while certainly useful, are not typically the most exciting imprinted items… or so I thought! A cutting edge invention has proven my assumption wrong. Last football season, I spotted a Georgia Tech police officer riding around on a Cruzin Cooler- a motorized cooler with space for a custom decal on one side. After conducting a little bit of research on the Cruzin Cooler company, I have discovered that talk show host Ellen Degeneres was given her very own custom Cruzin Cooler with all kinds of amazing special features. To learn more about Ellen’s one-of-a-kind cooler/scooter, keep reading…
I purchased my first townhouse last November and have slowly and steadily been making little and big improvements here and there. I completely understand now why a homeowner’s work is never done. I never would have thought of promotional tools as being a helpful or useful household tool, but with practicality being a driving factor in how more and more Marketing departments determine what promotional products they will purchase, a promotional tools sounds very fitting. I definitely could have used several more promotional tools over this past weekend as my parents and I tried to widen a doorway within my home. I will get my home there, slowly but surely.
It’s that time of the afternoon again. You just finished a long meeting, you are in need of rejuvenation and you head to the vending machine to purchase a can of…. peanut butter and jelly sandwiches. Yes, readers, your eyes don’t deceive you. Starting next month you will be able to purchase sandwiches in a can, thanks to Mark Kirkland of Salt Lake City, Utah. Kirkland’s “Candwiches” consist of shelf stable bread and will eventually come in a variety of flavors, including BBQ chicken, pepperoni pizza, and even French toast. While it certainly sounds interesting- and may be great in emergency situations- I think I’ll stick to those yummy custom snack baskets filled with pretzels, peanuts and chocolate that we’re lucky enough to have delivered to our office break room on occasion!
Keep reading for more pictures and an interview with Kirkland
Hello, local readers. Once again we’re here with your weekend guide, where we share our favorite things to do in and around Atlanta and point out where you can get free stuff along the way. As always, be sure to add anything we missed in the comments.
Keep reading for BlackBerry Live Bold. Be Bold. Event, Camp Dream Street Happy Hour at Gordon Biersch & Thursday Thunder at Atlanta Motor Speedway.
