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Top Ten Promotional Products for Summer


While it technically may still be spring, the summer heat is definitely being felt in Atlanta this week. With temperatures hitting the 90s, the summer cookouts are on and the Frisbees are flying. With that said, I’ve worked up my list of the top 10 promotional products for summer.

Catch them while they’re hot!

1.. Brightly colored sunglasses – Inexpensive, colorful and useful.
2. Koozie® can coolers – Keep your drink icy cold and your hands comfortably warm.
3. Flying Discs – Use as a paper plate holder at a picnic and then toss them around to digest.
4. Custom t-shirts – Perfect for family reunions, corporate picnics, summer camps and any other summer fun.
5. Bumper stickers – This may seem like an unexpected addition to the list, but road trips, anyone? Logo + car = LOTS of exposure.
6. Beach totes – A great beach tote will last for years, and is a much-needed promotional product for vacationers everywhere.
7. Water bottles – Quench your thirst on the beach, by the pool, in the park or at the office.
8. Custom visors – They block the sun like your favorite hat, but help keep you feeling cool and comfy.
9. Sunscreen stick – The sun is hot! Don’t get burned.
10. Branded towels – After spending time in the pool or ocean, a large beach towel is a great way to dry off.

image by D Sharon Pruitt

Posted by Admin in Seasonal Marketing Ideas, 2 comments

Spotlight on Promotional Pet Products: Drool-worthy Dog Supplies

Every summer, the press has a field day with stories about dehydrated children and athletes, but this year, let’s not forget about the importance of keeping our canine friends hydrated. One of the newest items to hit the promotional products industry makes it easy for dog owners to quench their lovable companions’ thirst on the go…

Keep reading…

Posted by Admin in Cool Promotional Products We Love, 2 comments

Easy Bean Dip + SmashWipe Promo Products = Delicious and Mess-Free Cinco de Mayo

Tomorrow, millions of Mexicans and Americans on both sides of the border will gather in neighborhood bars, local restaurants and at friends’ houses to celebrate Cinco de Mayo. These celebrations honor the anniversary of an 1862 battle when the Mexican army- considered the underdog- defeated Napoleon III’s powerful French army. From the small yet popular block party in Atlanta’s Virginia Highlands neighborhood to the largest Cinco de Mayo street fair in the world that occurs annually in Los Angeles, celebrations in the United States seem to grow in size and spirit every year.

Companies can join the festivities with informal lunchtime barbecues designed to increase camaraderie amongst employees and managers. In fact, studies show that providing informal opportunities for employees to gather often results in increased motivation, innovative ideas and even more sales. So fire up the grill and start cooking! Just don’t forget to bring custom SmashWipes for an easy cleanup. Employees can wash their hands with these convenient washcloths in order to return to work mess-free, while also taking note of the imprinted logo.

Keep reading for an Easy Mexican Bean Dip recipe…

Posted by Admin in Seasonal Marketing Ideas, 0 comments

Cigar Accessories – No Longer Just for Pops

 

A view inside Highland Cigar Company.

This weekend I ventured to Highland Cigar Company in Atlanta’s Inman Park Village and must say that I thoroughly enjoyed my first experience at a so-called “cigar bar.” Though not a cigar aficionado by any means, I almost felt like one as I lounged against the warm leather sofas lining the room, while sipping a glass of twenty-year old port, and puffing my bourbon-vanilla flavored cigar.

Upon doing so I joined the statistic that about 11% of Americans aged 18 to 25 had smoked a cigar within the last month (compared to the average of 5% from all ages) – data that may allow one to infer that cigar accessories as corporate gifts or other means of branded merchandise can be well received by young professionals, as well as the old.

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Posted by Admin in Promotional Products Around Town, 1 comment

Promotional products for outdoor events

As the weather is getting warmer and we are getting into the full swing of Spring, it is time to dust off those flip flops and get outdoors. Promotional products play a big part in the changing seasons and outdoor promotional products are some of the best products I believe we have to offer in our industry. Living in Atlanta, the warm weather means an increase in activities as well, ranging from concerts to sporting events. It is just nice to be outside and relax in the sun. I just bought my first grill for my new townhouse and I need to get some promotional picnic products. I might have to order a sample, because we even sell those.

Posted by Admin in Seasonal Marketing Ideas, 0 comments

The promotional product & the concert. Love at first musical note.

taken by Jared Leto on the stage at the Tabernacle

taken by Jared Leto on the stage at the Tabernacle

Last night, I attended a 30 Seconds to Mars concert at the Tabernacle in Atlanta, Georgia. While I do not attend nearly the amount of concerts as I used to, I’m still a sucker for a great band, live music and the energy that emanates from the audience at a rock show.

While we had a great time listening to the music we love, I – being in the promotional products industry – couldn’t help but be attracted to the marketing and branding efforts going on throughout the entire event.

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Posted by Admin in Promotional Products Around Town, 0 comments

Schwinn Bicycles and Custom Sports Bottles for Summer Fun

When was the last time you spent an afternoon riding a Schwinn bicycle, sipping from a custom sports bottle, and waving to your neighbors with the wind blowing through your hair? I’m guessing, for most of our readers, not recently, although I know my coworker Acree happens to be an avid cyclist.

Nostalgia marketing is a powerful technique used by marketers to capitalize on the sentimental associations that their target audiences harbor for certain products and/or experiences. At 23, I rarely find myself feeling nostalgic about my past, but last Sunday afternoon, as I ventured out to Atlanta’s Virginia Highlands neighborhood to enjoy the beautiful weather with my dog and my sister, I spied a father on the sidewalk across the street teaching his young daughter how to ride her bicycle without training wheels.

For more about Schwinn’s advertising campaign and my latest personal wave of nostalgia, keep reading…

Posted by Admin in Brand Identity and Corporate Logos, 0 comments

promotional stickers brand local businesses

Independent shops, theaters, bars and restaurants depend largely on their fans to spread brand awareness through word of mouth. Since they don’t have the big budgets to fund traditional advertising, they mostly limit their merchandise to promotional stickers or buttons that sit at the cash register.

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Posted by Admin in Promotional Products Around Town, 0 comments

How to Save Money on Everything from Groceries to Promotional Products

They say a dollar saved is a dollar earned. And this adage has never been truer than in today’s tumultuous economy. So as a tribute to the fact that today is National Teach your Children to Save Day, I thought now would be a good time to discuss consumer behavior and ways to save on everything from groceries to promotional products.

Continue reading about ways to save…

Posted by Admin in Giveaways on a Budget, 0 comments