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Plan Your Halloween Party with Promotional Products

As the weather gets drearier and the stores rearrange their aisles to accommodate candy and costumes, I can only think about one thing: the Halloween party my roommate and I are throwing at the end of the month. I love playing hostess, and anyone who’s ever thrown a party with me can testify that I can be a bit of a control freak when it comes to the music, the invitations… even the cocktail napkins. For my 22nd birthday party, a friend who was born on the same day and I threw a “Wine and Cheese Liberals” theme party. We crafted boxes of Franzia to look like ballot boxes, hung up posters of the Kennedys, and offered a delectable spread of organic cheeses. I even recruited a baker friend to slave over a batch of bleeding-heart cupcakes, upon which she frosted anatomically correct hearts, and which bled red icing when you bit into them. Additionally, I am such a voracious mp3-jay that I have transformed other people’s quiet gatherings into all-out dance parties, to the bewilderment of the hosts and the delight of their guests.

So, after sending out save-the-dates via Facebook and ensuring that no one I knew would be hosting a competing party, I have begun to see everything through the lens of this Halloween Party. What’s the best way to turn the upstairs bedrooms into a haunted house? Will Nosferatu be checked out already from the video store? How will we keep the cat from taking off her costume?

This obsession has of course followed me to the workplace, where I’ve been browsing Pinnacle products for anything party-themed: coasters, because even though my furniture is ring-resistant, nothing says class like a coaster beneath the glass; glassware for serving the pumpkin punch; and candles to cultivate a spooky ambiance.

I inherit my love for entertaining from my mother, who used to fill journals with accounts of all the parties she threw, meticulously recording the theme, guest list, and menu from each party, and taping relics like cocktail napkins or invitations to the pages.

As we enter the months of holiday primetime, chances are I’m not the only one with entertaining on the brain. Now would be a great time to break up the monotony of office doldrums and offer your customers some products for the buffet table.

To get you in the mood, here’s a clip from F.W. Murnau’s 1922 film, Nosferatu.

Acree
Creative Writing Intern

Posted by Admin in Seasonal Marketing Ideas, 0 comments

Hit a Homerun with Promotional Products

jbcurio-World's-Largest-Baseball-BatSince regular baseball season is over and the postseason schedule begins tomorrow, I thought now would be a great time to write about utilizing promotional baseball products to hit a home run for your marketing campaign. After all, from stadium sponsorships to game day giveaways, baseball and promotional products have always gone hand-in-hand. And, it just so happens that today, October 6, is an important day in the history of Major League Baseball.

The New York Yankees won three World Series on this day in history, beating the Dodgers twice. On October 6, 1919, White Sox catcher Ray Schalk was the 2nd man ejected from a World Series. And, in 1959, a single game World Series attendance record was set with 92,706 people attending the Dodgers-White Sox game in Los Angeles.

October 6 has marked an important day in baseball history since 1882, when the first World Series was played between Cincinnati and Chicago. Cincinnati beat Chicago 4-0, starting Chicago’s long history with baseball. In fact, the Chicago Cubs have not won a World Series in over a hundred years, perhaps due to a curse cast on the team on October 6, 1945. Tavern owner “Billy Goat” Sianis cast the curse after being escorted out of Chicago’s Wrigley Field during Game 4 of the World Series for buying a seat and bringing his goat.

Despite this long losing streak, fans still love going to Wrigley Field to enjoy the ambiance, including beers, hot dogs, and of course a pre-game promotional product giveaway. From custom imprinted towels to key chains to baseball hats, promotional products are traditionally handed out to the first 10,000 attendants, guaranteeing wide brand exposure for corporate sponsors.

But promotional products can also be great assets to a marketing campaign without breaking the bank. You can personalize company T shirts or jerseys to promote unity throughout the office, and even imprint or your company’s name and logo on a coach’s jacket to honor a top executive. Or, give clients and employees promotional baseball player stress balls and Hacki Sacks to alleviate office tension. No matter which item you choose, you clients and employees alike will surely have a ball!

Posted by Admin in Sports News and Stadium Giveaways, 0 comments

Win a trip to the fabulous Playa del Carmen with Pinnacle Promotions’ Mexican Getaway Contest!

Dreaming of hot, sunny weather as the winds of fall are starting to blow? Well that dream can become a reality with a trip to fabulous Playa del Carmen with Pinnacle Promotions’ Mexican Getaway Contest! We are offering a 6-day/5-night vacation package to one lucky winner that includes flight and accommodations for two along with a Pinnacle Gift Pack complete with towels, sunscreen, and all of your beach essentials – a $5000 value! The winner and his/her guest will stay at the exclusive Magia Playa resort, located in the heart of Playa del Carmen, and just steps away from sandy, white beaches. Register online for Pinnacle’s Mexican Getaway and with each order your place in 2009, you will be entered to win*. The more orders you place…the more chances you have to win! The contest will continue to run through the remainder of 2009, and the winner will be drawn in January of 2010.

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Posted by Admin, 0 comments

Congratulations to the Winner of Our Promotional Products IQ Test!

drcorneilusThe odds were in her favor to win, as she happened to be the only entrant, but all joking aside, this contestant did happen to score 100% on yesterday’s Promotional Products IQ Test! Congratulations, Cameron; you will receive your goodie bag shortly.

As for the answers:

PROMOTIONAL PRODUCTS IQ TEST:
1. Which former president of the United States is often associated with the start of the promotional products industry?
Answer: That would be George Washington, the first ever president of our country.

2. What item affiliated with (1) is credited with being the first promotional product?
Answer: The promotional products industry in the United States is said to date back to 1789, when George Washington incorporated commemorative promotional buttons into his political campaign.

3. Name three imprint methods that can be used to customize promotional products.
Answer: Any number of answers would be considered correct for this one, but to name a few promotional products imprint methods: screenprint, laser engraving, deboss, emboss, and embroidered.

4. What does the acronym “EQP” stand for?

Answer: End quantity pricing. When purchasing promotional products, some items are offered at special pricing plans. EQP is one such offering, where customers can buy a given product at the price given for quantities of the largest denomination, even when they may in fact be purchasing the lowest available quantity. ie for t-shirt A, the price for 50-99 items may be $4.00 each, but for quantities of 1000+, the price may be $2.50 each. If t-shirt A is being sold on EQP, a customer is able to pay $2.50 even when they may only be buying 75 shirts. Many products sold by Pinnacle Promotions are offered at EQP pricing so be on the lookout for these great deals!

5. What is the approximate estimated annual value of the promotional products industry?
a. $15 million
b. $150 million
c. $25 billion
d. $18 billion
Answer: According to the 2008 PPAI Estimate of Promotional Products Consultants Sales, the answer is closest to d. $18 billion.

6. What was the top-selling category of promotional products in 2008?
a. Writing instruments
b. Wearables
c. Tote bags
d. Padfolios
Answer: That would be b. Wearables. In 2008, this category comprised a whopping 30.68% of total promotional product sales!

For those of you who ran out of time before you had the chance to enter, I hope you learned something about promotional products by reading this answer guide, and next time we hold a contest make sure to submit your entry before time runs out! :)

Posted by Admin, 2 comments

Test Your Promotional Products IQ and Win Cool Prizes!

Mensa is the most well known, oldest, and largest high-IQ society in existence. The elite club was established in England by Roland Berrill and Lancelot Lionel Ware on October 1, 1945. The name “Mensa” stems from the Latin term meaning “table,” which is symbolized in the organization’s official logo. People who rank in the 98th percentile or above on a standardized, proctored intelligence exam are granted the right to join this prestigious non-profit organization.

In honor of the 64th anniversary of Mensa’s creation, today’s post entails a quiz designed to test your promotional products IQ.

Leave a comment below and be entered for a chance to win a Pinnacle Promotions goodie bag, filled with a few of our favorite promotional writing instruments, jotters, and much more! To protect your answers, comments will not be displayed publicly until after winners have been announced.

Hint: some of these answers may be referenced in past blog posts, but others are drawn from a variety of reliable sources and websites. Use any references you would like, as winners will be randomly selected (meaning your number of correct answers will not be taken into account) from qualified entrants. Deadline for entries is 1 pm EST 4 pm EST on October 2nd, and winners (and an answer guide!) will be announced right here on our blog before 6 pm EST on October 2nd.

See below for complete contest rules and restrictions.

PROMOTIONAL PRODUCTS IQ TEST:
1. Which former president of the United States is often associated with the start of the promotional products industry?
2. What item affiliated with (1) is credited with being the first promotional product?
3. Name three imprint methods that can be used to customize promotional products.
4. What does the acronym “EQP” stand for?
5. What is the approximate estimated annual value of the promotional products industry?
a. $15 million
b. $150 million
c. $25 billion
d. $18 billion
6. What was the top-selling category of promotional products in 2008?
a. Writing instruments
b. Wearables
c. Tote bags
d. Padfolios
7. Please copy and paste the complete url (ie link/web address) for your favorite Pinnacle Promotions product or category page (our website is http://www.pinnaclepromotions.com).

Thank you for playing and good luck!

 

Contest Details:

You must provide an e-mail address where requested in the comment form. The address will not be visible to site visitors and will only be used for the purposes of this specific contest.

Employees and families of Pinnacle Promotions are not eligible. Void where prohibited by law.

NO PURCHASE NECESSARY. Purchase will not improve chance of winning. Open to residents of the United States and the District of Columbia only, must be 13 years of age or older at the time of entry. Contest ends at 4:00 p.m. (EST) on 10/02/09.

Pinnacle Promotions is not responsible for: incomplete, lost, late, damaged, scrambled or misdirected entries or other errors of any kind whether human, mechanical or electronic, which may limit a user’s ability to participate in the contest. Limit one attempt per person.

Winners will be selected by a completely random integer generator at Random.org. Winners will be notified by e-mail and have 72 hours to respond. If there is no response, the prize will be forfeited and an alternate winner will be chosen.

Prizes will be assigned to those who have been identified as winners. Players will be informed before 6 p.m. (EST) on 10/02/09 if they are a winner. Winners will receive their prizes via mail after the contest has been closed and winners have been verified. Pinnacle Promotions and its agencies assume no responsibility or liability for any damages, losses, or injury resulting from the acceptance or use of any prize.

Acceptance of prize offered constitutes permission to use winner’s name and/or likeness for purposes of advertising and trade, worldwide in perpetuity, without future compensation, unless prohibited by law. Prize winners will be required to verify mailing address prior to awarding of the prize. Entering the contest is considered a confirmation of eligibility on behalf of the enterer in accord with these rules and any pertaining local/federal/international laws.

All programs and guarantees are subject to terms and conditions.

Posted by Admin, 4 comments

Warning: Shameless Promotional Ideas to Follow

promotional apparelSince September is nationally designated as “shameless promotion month” and last week was my first week here at Pinnacle Promotions, I figured doing my first blog post about promotional items and strategies would be more than fitting. After all, who doesn’t love talking about themselves?

Before joining the Pinnacle team, I did a little research about the promotional products industry and learned a few fun facts. For example, the education industry spends the most money on promotional products, while restaurants and bars round out the top ten. But then I started thinking more about promotional material, and realized it truly is everywhere you look.

Using celebrities to promote corporate interests is nothing new and I’m sure you can think of a million celebrity endorsements just off the top of your head. Tiger Woods and Nike. Michael Jordan and Gatorade. Even Oprah’s Book Club promotes certain authors over others. Get your book on her list, and you are as good as gold!

But for companies who can’t afford the sky-high prices of celebrity spokespeople, just turn to the people you have access too. After all, your employees are the face of your company and their hard work is your best asset. Promotional products are a great way to thank them for everything they do while also increasing your marketing efforts.

To create a look like Tiger’s, choose from our wide range of customizable caps, polo shirts or even golf accessories to help employees record their golf scores. And, with our great selection of promotional sports bottles, you can emphasize the importance of hydration and promote internal teamwork without spending a fortune to hire Michael Jordan. Even though shameless promotion month is almost over, it’s never too late to get your name out there and strengthen your brand!

All this talk of Jordan makes me think of Chicago, my hometown. And, since it is the end of the month and therefore my last chance to talk a little about myself, I leave you with a video of my favorite moment in Chicago Bulls history:

 

Posted by Admin in Sports News and Stadium Giveaways, 1 comment

Pinnacle Poem: An Ode to Promotional Products

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Since its creation in 1994,
Pinnacle Promotions has been a promotional company that offers more.
Providing customized solutions for any marketing or branding need,
With all exclusive services designed around one overriding goal – speed.
From processing orders with our service of 24-Hour Rocketship Express,
To saving you time with custom IdeaKits that are sure to impress.
Let our dedicated Account Teams help you find unique products of quality,
And know that your order will arrive on time, and as approved, with our Platinum Guarantee!

From apparel, to drinkware, to stress balls galore,
Check out everything we have to offer in our online store!
We have journals, pens, backpacks, candles, candy jars and toys,
We have magnets, spa kits, golf balls, lanyards, and shirts for girls and boys!
We have accessories for travel and fitness, for your computer, your cell phone, and your car,
We have gifts that tell time, display photos, play games, and even stock your bar!
Whether for man or woman, young or old, business or pleasure, or all,
We have thousands of products for everyone in our virtual product mall!

Too many products to choose one on your own?
Just e-mail us, live chat or pick up the phone.
With account managers who know the industry like the back of their hand,
Their insight and knowledge can help find the perfect item for your brand.
What about custom artwork and logo designs?
Our graphics team can produce amazing samples that go beyond basic lines.
Let us help you along each step of your promotional products decision,
And help us enhance your overall marketing vision!

Posted by Admin, 0 comments

Leaving Lasting Impressions with Promotional Carabiners & Keychains

I was discussing holiday gifts with Heather, our Marketing Manager here at Pinnacle, the other day when I had an instant burst of inspiration for this blog topic.

While the particular product I want to focus on may not be as exciting as, let’s say the robot pencil sharpener I featured a few days ago, this particular promotional product left a lasting impact on me. The topic for today? Promotional carabiners.

What’s so exciting about promotional carabiners, you might ask? In my personal opinion, everything about carabiners makes them a great promotional product. Ever since my freshman year in college, I’ve kept a carabiner at all times to securely attach my discount/membership cards and keys in one, easily accessible bunch. The first carabiner I ever received (and the inspiration for this blog) was handed to me while I was heading to class by a rep from a popular wireless company. To this day, however many years later, I still remember the bright blue carabiner with the strategically engraved logo.

Now the product might not have been that exciting that I rushed home to tell my family, but it was so practical, that it earned a constant spot on my person for years until my luck ran out and I actually managed to break it. The constant presence of the carabiner and the uncountable number of expressions its logo received, ingrained the logo into my head.

The best promotions don’t have to be costly to be effective. Distributing promotional carabiners and keychains can be an effective way to build your brand visibility. I would safely say that your promotional is a success if recipients can remember your name years after receiving your promotional product. If this isn’t a good example of promotional marketing, I don’t know what is!

Kim
Marketing Coordinator

Posted by Admin in Cool Promotional Products We Love, 0 comments

Say Anything… with Customized Pens

Here I go again on another 80’s tangent. I can’t help it, I am stuck in the 80’s and I am not afraid to say it. What really got me thinking about this though was when I visited my parents’ house a couple weeks back and I got caught up in the movie “Say Anything”. I hadn’t actually ever really seen the entire movie so I had to watch it, especially since I didn’t have anything better to do. For those of you not familiar with the movie either, the premise is basically about 2 teenage students who have just graduated from High School. The male lead, Lloyd Dobler(played by John Cusack) has had his eyes on Diane Court all throughout High School and he plans to ask her out and make her his girlfriend before she goes away to College. Lloyd’s plan actually begins to work, after he invites her to a house party, they start spending more and more time together thereafter. The only problem is as they become closer, Diane’s father becomes more worried that his daughter is getting too involved and wants her to break up with him.

One pretty interesting part of the movie that somewhat oddly relates to Pinnacle was the scene in which Diane has a discussion with her father about breaking up with Lloyd and her father says to her- “Give him a pen”. I mean that is harsh, but no matter who you are, what occupation you have, you always need a pen. That is where we come in, we have just about any price range and quality pen you can think of, starting with the most basic BIC Clic Stic ® or a mid-range such as the Geneva Twist or something higher end like a Waterford ® Arcadia ™ Ballpoint Pen. By the way, Lloyd did get a customized pens, but you will have to watch the movie to see what happens next…

Posted by Admin in Product Placement in the Media, 0 comments

Make Flu Shots Less Painful with Promotional Bandages

img_3463Yesterday was a day that many Pinnacle employees had been dreading for several weeks (including Deidre, pictured here). The occasion can be summed up in a mere seven letters: FLU SHOT. We all knew it was in our best interest to suffer the brief pain associated with the shot; nevertheless, grumbling and complaining pervaded the office during the few hours prior to our scheduled visit from a certified healthcare professional. Several people opted for the painless flu mist, but the majority of staff members walked out of the make-shift flu shot station with that telling symbol of bravery adhering to our arms: a bandage.

As much as I hate shots, I have to admit that I always enjoyed going to the pediatrician and being able to choose my own bandage. Minnie Mouse was a favorite, but the Care Bears were a close second. Bandages, despite their short lifespans, are valuable promotional tools to advertise any brand, even a personal brand, as demonstrated by rap superstar Nelly in 2001 and basketball player Dwyane Wade in February of this year. Why not customize a bandage or bandage dispenser to communicate a unique message? Create a cohesive campaign based on the sentiment that your company can fix any “boo boo.” The originality you can employ when utilizing promotional bandages is unlimited- from font colors and styles, to patterned bandage containers, to catchy taglines, a bandage is an ideal blank canvas to feature your custom content.

While writing this blog post, I began to wonder about the history of designer bandages. As a product of the digital age, my first instinct was to turn to Google for answers. Here a few of the results I stumbled across, and I’ll let you pass your own judgments about whether these examples are fashion forward or just plain weird. What do you think about designer bandages? Leave a comment below with your opinion.

designer_bandaids lvswarovski-aid

Dana
Team Lead – Social Media

Posted by Admin in Seasonal Marketing Ideas, 3 comments