Admin

Order (with a zippered padfolio) in the court!

Did you know that people worldwide spent more than $18 billion dollars on promotional products last year? I have only just recently joined Pinnacle Promotions Inc. (you may have seen my debut on the Pinnacle blog with my contribution to last week’s What Not to Wear posting as Fashion Police Officer #2), and so am relatively new to the promotional products industry, but have quickly been able to understand the impact of promotional products and realize why companies are putting so much money into this market.

For the past year, I spent my days trying to further my legal career as a paralegal with a criminal defense law firm in Buckhead (shout out to my friends at Conaway, Strickler & Margolis, PC!). While I am happy to now be free to unleash my creativity in writing blogs rather than trying to contain it in writing procedural orders and motions (no offense to all the lawyers out there…), I cannot stop looking at all the promotional products that Pinnacle Promotions offers and thinking of how they could have benefited the law firm. It came at no surprise to me then that purchasers from the professional fields such as doctors, lawyers and CPAs rank in the top 10 among buyers of promotional products. From custom pens to business card cases to ceramic coffee mugs and more, it seems that everywhere I turn I envision an opportunity to print a name and logo on an item and instantly promote a brand. Here are some examples I chose for the legal field:

For the courtroom:
Leed’s Manchester Zippered Padfolio with a writing pad, multiple filing pockets, and a zippered closure to make sure no important legal documents get lost.

For the office:
A Desk Pad Calendar with vinyl corners to keep track of court dates and important meetings.

And for the client:
Perhaps a Policeman Stress Reliever to remind them to stay out of trouble!

Jaime
Creative Writing Intern

Posted by Admin in Current Events News, 0 comments

Magic Answer Ball Says…

greeblie-instrument-of-evilI never thought I would have one. I had friends that bought them. I remember passing by rows of different colored ones in my local department store. But I never saw anything special about the little magic toys.
That is until about a week ago, when my entire outlook on the little round liquid filled balls forever changed. Of course I’m talking about the classic Magic Answer Ball!

Until I received one in the mail a few days ago, I never realized how much I would enjoy having the little fellow accompany me on my desk every day! Sent to me from a prominent industry company to announce a future conference, the little answer ball now sits in front of me directly beneath my computer screen. While I don’t actually believe it can predict the future, it’s a great stress reliever! I find myself asking it questions repeatedly throughout the day. Typically asking the same question an average of about four times until I get the answer I want!

The Magic Answer Ball did its job beautifully! It announced an upcoming event in a fun and memorable way. I have no idea what I did with the included literature, but all I have to do is ask it one question and I’m reminded of the date, location and theme of their conference.

Fun toys and games make excellent promotional giveaways. When a client gets something unexpected and fun, they’re more likely to hang on to it. Puzzles, decision makers, yo-yos, even darts, all make excellent promotional gifts.

Give it a try. Branch out from the norm and take a fun approach to your next promotion.

Kim
Marketing Coordinator

Posted by Admin in Cool Promotional Products We Love, 0 comments

Grandma Knows Best!

As my grandmother has always told me, “Never trust a skinny cook!”

I know firsthand after working here at Pinnacle Promotions, there are a few things that never get old. One of those things is selling promotional products that make our lives in the kitchen just a bit easier.

Industry research suggests that promotional products that end up in our kitchens often have a longer shelf life & generate more overall marketing impressions to the consumer than most others. A few favorites that have had staying power in my kitchen include the Supreme Pizza Cut-It. A consistent top seller, this item is great for your favorite frozen pizza or even as a playdough slicer for the little ones. (Don’’t worry. The plastic blade is awesome for cutting pizza, but safe for developing fingers!)

What blog would be complete without mentioning the glory that is ice cream?  How could we possibly survive without the little guys that make ice cream possible?  The Ice Cream Scoop-It keeps your logo in plain sight while making the ice cream easy to scoop out.  It is perfect for birthdays or any company event.

With these functional kitchen utensils, I am sure I have made my grandmother proud and probably hungry.

Courtney
Account Coordinator

Posted by Admin in Cool Promotional Products We Love, 0 comments

What Not to Wear: Pinnacle Promotions Edition

davidsonscott15TLC created an entire show based on it. Glamour magazine has a monthly column dedicated to it. Now, Pinnacle Promotions is entering the scene: fashion rule-breakers beware! Celebrities are often criticized because of unsightly wardrobe faux pas, but the press is becoming more and more mindful of crimes of fashion committed by ordinary people. Pinnacle employees are typically trendy, well-groomed young professionals, but sometimes (and I mean VERY rarely!), one of us will slip up and fall prey to a capital offense.

This fashion victim, who shall remain nameless, should have thought more carefully about leaving his house on the weekend in this outfit. If only he had taken advantage of the stylish apparel offered by his own employer! Here is a brief breakdown of this offender’s criminal actions:

GUILTY: Cutoff Jean Shorts. I mean, this look may have been en vogue in the early ‘90s… but it is now 2009! Yes, the heat in Atlanta tends to be unbearable, but I cannot think of any occasion that would justify a twenty-something year old male in an urban setting rocking this style in public (except maybe Halloween!). There are an enormous variety of alternatives that could provide equal or greater comfort while keeping this individual out of the limelight because of outdated clothing decisions. For example, why not turn to lightweight and sport tek® mesh shorts as lounge-wear? A daytime look that alludes to athleticism is a great way to clue nearby members of the opposite sex into the fact that you enjoy working out and flexing your muscles!
-Dana

GUILTY: Styrofoam Cup. I may have let this one slide if he happened to be sporting the “look you can’t tell if what I am drinking contains alcohol or not because it is in a concealed red plastic cup” college-style solo cup; however, he has chosen to indulge in his liquid concoction in a non-biodegradable, earth-polluting polystyrene foam container! As anyone who has been paying attention to the latest trends in “green” fashion knows, there are plenty of fashionable eco-friendly alternatives to such environmentally harmful products, as can be found on Pinnacle Promotions website under the category of recycled promotional products. For example, Mr. Fashion Victim, should have traded in his disposable cup for a biodegradable, reusable and recyclable Stadium Cup made from recycled materials. As they say: “Green” is the new black!

GUILTY: Trendy Sneakers Gone Wrong. Lately we’ve been seeing celebrities like Justin Timberlake conveying a ton of attitude by dressing down an Armani black suit with plain white sneakers on the red carpet. Sneakers seem to be running off the courts and onto the social scenes around the country, but the secret to pulling off this look is how you wear them. You may think that sneakers are the one fashion trend that doesn’t warrant much thought and consideration, but it is clean, crisp white sneakers that complement any outfit. Our fashion victim should have used a shoe polish kit to keep his footwear out of a fashion victim blog!

And finally, one trend that this mysterious walking fashion disaster is guilty of actually following: flashing a peace sign… Supporting the goal of world peace is always, without question a fashion DO! He definitely redeems himself in part because of this stylish hand gesture!

*Please note: the opinions stated in the above column are in no way representative of Pinnacle Promotions or its employees as a whole (just most of us!). The fashion victim selected for the purposes of this blog consented in advance to its creation and knows that this post is all in good fun. ☺

Posted by Admin, 0 comments

A Creative Spin on the Classics – Part 1

Year after year, there’s a core group of promotional products that continually rank near the top in consumer popularity. Many of them, like the basic, custom t-shirt or a pad of promotional Post-It notes, consistently sell simply because they’re useful & offer a high number of marketing impressions throughout their lifespan. While these products are proven classics, creative variations do exist that can inject a new spin on these time-tested winners. Below are a few of our most popular suggestions.

The basic tee: A compressed t-shirt offers high impact delivery of your brand. Available in hundreds of stock shapes or custom designed, this unique way to package a t-shirt is sure to impress.

The Sticky Notebook: Also available in a variety of stock & custom shapes is the Sticky Notebook. With 25-100 sheets offered per pad, this product is sure to distinguish your brand from standard 3 x 4 notepads.

The Chip Clip: A common staple you’d find in every American kitchen today is the chip clip. A new twist on this now-classic item is the Cut-It Clip™. The Cut-It Clip™ includes a safe cutting blade to make opening chip bags a cinch.

The next time you’re looking for a new spark in your promotional products mix, start by looking for creative spins on the classic products that we all enjoy & use on a regular basis.

Posted by Admin in Current Events News, 0 comments

Who Says Promotional Products Can’t Be Sweet?!

promotional food and drink productOn the outside, today appears just like any other day. But dig a little deeper and you’ll find that today is the perfect day to let loose, forget your diet, and indulge in your favorite guilty pleasure. Why? Because today is National Junk Food Day!

Now you may ask, what qualifies a food as “junk food?” Scientifically speaking, junk food is anything that contains little or no nutritional value. Foods that are high in “empty calories,” fats, sugars and sodium are considered junk food. Don’t want to take the time to read the label? It’s safe to say, if Mom wouldn’t let you eat it, it’s probably junk food!

Whether your high-calorie treat of choice includes candy, potato chips, sugary soda, cake or cookies, take a break from your daily dietary routine and indulge a little! Now I’m not saying you should overdo it. In my personal experience, moderation is always best. You don’t want to end up with a nasty stomachache! But if you want an excuse to have that extra scoop of ice cream, just say it’s in the spirit of the day!

Fun and frivolous days like today can be great ways to promote your company. Break your target audience out of the monotony of the daily grind with an unexpected promotion. Distribute imprinted jellybean packets to your employees and customers. Or send a gourmet cookie tower to your best clients. They’ll “eat up” the promotion! And really, who doesn’t enjoy a sweet treat every now and then?

Kim
Marketing Coordinator

Posted by Admin in Cool Promotional Products We Love, 0 comments

A Night at the Movies

Hitchster-Fortuna-Movie-TheatreSo it’s that time of year again. Time for the release of those much-anticipated blockbuster movies. I personally cannot wait to see The Ugly Truth and the newest installment of one of my all-time favorite series, Harry Potter and The Half-Blood Prince!

While people across the country are still cutting back on their spending, moviegoers everywhere are still enjoying their buttery popcorn and giant soda-fountain beverages everywhere!

As the movie season begins, it brings back a flood of memories from my teenage and college years. Movies have always been such a great escape from the daily grind. I especially LOVE to go to movie premiers!

First you get in FREE! I know. What could possibly be better than a free movie?! How about FREE giveaways! With fun contests to get the audience pumped up for each screening, promoters give away t-shirts, caps, tote bags – I even won a complete season of the Simpson’s television show one time!

What better way to promote your movie. Give fans imprinted products before they see your movie. They’ll be more excited about seeing the show (who isn’t happy after winning a prize!) and they’ll wear/carry your product after the screening – giving you tons of almost-free advertising.

So even if you aren’t a movie or television producer, use their logic to promote your own business. Draw them in and get them pumped about your product or business. Not only will they look more favorably on you because of your kind gesture, but they’ll likely spread the word about you –whether by word-of-mouth or through the display of your logo on their person.

Enjoy the movies!

Posted by Admin in Promotional Products Around Town, 1 comment

The Happiest Place (and Promotional Products!) on Earth

AshuGargJuly 17, 1955: Disneyland televised its grand opening in Anaheim, California. Where would the promotional products industry be if not for the influence of Walt Disney? The Disney empire is undoubtedly one of the strongest examples of successful promotional merchandise as a brand-building tool. Did you know that over 14 million tourists pass through Disneyland annually? And that they spend about $3 billion at the park?

The goal of any company or organization is to generate a recognizable image for their brand, and Disney has certainly generated a formula for success that all of us in the marketing world hold in high esteem. From branded apparel to patented technology, Disney’s brand portfolio encompasses an enormous selection of promotional goods. Just the sight of Mickey Mouse ears is enough to cause many consumers to reminisce about their personal experiences with the animated legend and his fictional acquaintances.

Now it would be impossible for any brand to replicate Disney’s rise to prominence, but there are some aspects of the promotional powerhouse’s journey to the top that can be applied to any business.

For example, creativity can be a great way to capture peoples’ hearts and loyalty. Disney’s original idea to open a theme park was unlike anything the world had ever seen, immediately causing a sensation. You can employ similar tactics by thinking outside of the box to surprise and impress your clientele and employees. There are a finite amount of promotional products available on the market, but imprinting these items with your customized logo and message are what make them memorable. The possibilities of designing a completely new and distinctive campaign are endless, and the originality you incorporate into your promotional products purchase will be sure to breed positive buzz for your brand. Whether you opt for unique promotional products, or decide to take advantage of our tried and true best selling promotional products, you can make these items one-of-a-kind giveaways through the content you choose to imprint on them.

Disney also makes an enormous variety of promotional products available to consumers worldwide through their retail stores and outlets. This level of outreach is absolutely not appropriate for the majority of corporations in existence, but the more options you add into your selection of promotional products, the better. Your customers and employees are a diverse group, and an automotive item or fashion tote may not appeal to your entire target market. Try to order products with specific recipients in mind, and even consider choosing two independent sets of products to feature as part of the same campaign or promotion.

Finally, we all relish the opportunity to reflect on our youth, so think about the logo imprinted toys and games you could distribute to workers or patrons- take a page out of Disney’s book and look for promotional products that will integrate fun and magic into your corporate image!

Dana
Marketing Assistant

Posted by Admin in Brand Identity and Corporate Logos, 0 comments

Squeeze Your Way to Better Health!

A stress ball is a flexible, pliable toy that is available in many different shapes and sizes and fits comfortably in the palm of a person’s hand. It is squeezed in the hand and manipulated by the fingers, ostensibly to either help relieve emotional or mental stress and muscle tension or to exercise the muscles of the hand. Stress balls can also be used to relieve pain or discomfort that is sometimes present in the hand as a result of performing repetitive movements like typing on a keyboard for long periods.

There are lots of types of stress balls. Many are a closed-cell polyurethane foam rubber. The process for making this type of stress ball is by injecting the liquid components of the foam into a mold. The resulting chemical reaction creates carbon dioxide bubbles as a byproduct, which in turn creates the foam. The end product is a solid form, usually a ball shape with a smooth surface, which is full of tiny air bubbles.

Stress balls, especially those used in physical therapy, can also contain gel of different densities inside a rubber or cloth skin. The inside of stress balls are sometimes made with gel, foam, or some other soft material and then covered with any durable fabric that can endure a high amount of handling. Homemade stress balls can be made from rubber balloons that are filled with cornstarch, flour, or some other safe household filler. Some people even prefer making them from all organic fillers such as organic rice, beans, or grains. However, professionally made stress balls are more durable for every day use as they are normally made with higher quality materials. Some stress balls are even made to emit a pleasing scent like lilac or peppermint when they are handled.

Despite the name, stress balls are not always spherical. Many stress toys are molded in amusing shapes and screen or transfer printed with corporate logos. They are presented to employees and clients as promotional gifts. Stress balls are the third most popular promotional gift in the UK. There are literally hundreds of different shapes to meet any marketing requirements. Stress toys are a staple of cubicles where repetitive stress injuries such as carpal tunnel syndrome are common. Because of the many shapes now available, stress balls are generically known as stress relievers, and are a popular corporate promotional product.

Stress balls are usually not safe for small children or animals as they may be torn or punctured and the child or animal may be exposed to very messy or even toxic materials contained inside the balls. However, knowing how stress balls are made can come in handy for craft activities for children over the age of eight and adults who want to have a unique, but useful, stress reliever made from the materials of their choosing. Since they can be made either by hand or by a company who specializes in their manufacture, a wide selection of stress balls can be found to fit almost any person’s taste or personality. Regardless of the shape or size, most find that stress balls are hard to resist handling whenever one is nearby.

So, how does the stress ball help in relieving stress? You experience muscle tension when your hand is turned into a fist, even when there is nothing in your palm. Once you release the grip, muscle tension is also released. Gripping and releasing your hand exercises your muscles and helps you reduce stress. The stress ball gives you something to grip. This helps make the stress relieving exercises more effective. Stress balls are made of either foam or gel and easily squeezable in the palm of your hand and released causing a calm and soothing effect. It helps to refocus you energy and lower your blood pressure, which helps to reduce stress.

Help clients and employees reduce the stress in their everyday lives by giving them custom imprinted stress balls from Pinnacle Promotions!

Posted by Admin in Cool Promotional Products We Love, 0 comments

Ode to My Favorite Four-Legged Friend

1133211_200From the moment I laid eyes on my family’s dog, Oakley, I knew I had found the love of my life. This little guy has the sweetest personality, and though we had never owned a dog before, every member of my household quickly forged a special bond with him. We have had him for about eighteen months now and he is more a part of the family than ever!
This morning, the mobile groomer came to our house to give him the royal treatment and it occurred to me that my family cannot possibly be the only ones that go ga-ga over our pet. For many people, animals become such an integral part of our lives, and what better way to recognize and revere that relationship than with products geared to your clients’ or employees’ furry friends?

Animal-friendly businesses can offer staff and customers custom imprinted gifts for their creatures to enjoy, like a pet travel bowl (Oakley was fortunate enough to receive one of these as a holiday present!) or a retractable pet leash. Pinnacle also offers a multitude of items related to pets that are meant for use by their owners. For example, this plastic paw letter slitter shaped like a paw is appropriate for anyone, regardless of whether or not they themselves own an animal.

Browse through our promotional pet products and pet-themed paraphernalia that can be personalized to promote your brand!

Dana
Marketing Assistant

Posted by Admin in Cool Promotional Products We Love, 0 comments