Welcome to the world of trade shows! Here every second counts, and every impression matters. In the quest to craft an exceptional booth, you need to create an atmosphere that promotes your brand and your product while leaving a memorable experience for trade show attendees.
In this guide, we delve into the strategic importance of setting up your trade show booth with your audience in mind and how integrating promotional products can boost brand recognition.
From layout and design to engagement techniques, we’ll cover the key aspects that can help your booth stand out and leave a lasting impact, ensuring your booth remains etched in attendees’ minds long after the event concludes!
Strategic Trade Show Booth Design and Layout
A well-designed booth layout is the foundation for attracting visitors and showcasing your brand effectively:
Open and Inviting
When planning and setting up your trade show booth, you need to organize an open and inviting booth entrance that encourages attendees to step inside. Keep your space clear and uncluttered to allow visitors to navigate it easily.
Visual Impact
Utilize vibrant, eye-catching graphics that highlight your brand. Visual aids such as banners and table covers can help boost the essence of your business and align with your brand identity.
Product Zones
Organize your booth into distinct product zones or themes. This helps attendees to easily find the products that interest them, creating a more organized and enjoyable browsing experience.
Trade Show Marketing: Engagement and Interaction
Captivating displays will bring attendees to your trade show booth, but friendly staff are the heart of a successful booth. Create an environment that engages and informs visitors about your products or services:
Interactive Displays
Incorporate interactive displays, touch screens, games or virtual reality experiences to immerse visitors in your brand story. Interactive elements encourage engagement and leave a memorable impression.
Product Showcases
Highlight your star products or services with well-lit, prominent displays. Use shelves, podiums, or display cases to showcase their features and benefits.
Demonstrations
Conduct live product demonstrations to showcase how your offerings solve customer problems. Engage visitors by involving them in the demonstrations and addressing their questions.
Friendly and Recognizable Staff
Train your booth staff to be approachable, knowledgeable and enthusiastic. A friendly demeanor and the ability to answer questions can enhance the overall visitor experience. Be sure to outfit your team in branded apparel, such as polo shirts or tees, so attendees can identify who is working in your booth.
Personalized Interactions
Tailor your interactions based on the needs and interests of each visitor. Engage in meaningful conversations and ask detailed questions to better understand their pain points and demonstrate how your solutions can address them.
Giveaways and Contests
Organize giveaways or contests that encourage attendee participation. Engage visitors by offering branded merchandise, discounts or the chance to win valuable prizes.
Driving Desired Actions with Promotional Giveaways
Now that your trade show booth is set up, your staff is prepared and you are engaging with attendees, you will want to ensure your audience leaves with something memorable. Promotional giveaways can serve as incentives to drive specific actions that align with your trade show objectives:
Lead Generation
Offer promotional products in exchange for contact information. For example, have an email sign-up list. When an attendee adds their email, they can receive free swag like a keychain or can cooler. This way you are effectively boosting your lead generation efforts and enabling follow-ups after the event.
Show Specials
Present promotional products as part of exclusive trade show offers, encouraging attendees to take advantage of limited-time deals. For example, let’s say you have a product for sale at your trade show booth. To help motivate attendees to make a purchase, you can offer free swag bag giveaways with every transaction.
Useful and Practical
Consider providing promotional products that attendees can integrate into their daily lives, such as reusable bags or branded water bottles will ensure your brand remains visible and useful long after the event.
Sensory Experience
Promotional products engage multiple senses, leaving a stronger imprint in attendees’ memories compared to purely digital interactions. Using items like cool pens, colorful bags or other fun giveaways with your brand’s logo on them can help people remember your trade show booth and what you’re showing them.
It’s like when you remember a fun day because of the toys you played with and the yummy things you tasted.
Trade Show Success with Pinnacle Promotions
Trade shows present invaluable opportunities for businesses to showcase their offerings, network with industry peers and create impactful growth for their brand. By strategically setting up your trade show booth, incorporating engaging displays, integrating technology, employing effective engagement techniques and leveraging promotional products to amplify brand visibility, you can maximize your trade show marketing efforts.
With careful planning and attention to detail, your booth can become a magnet for visitors, leaving them with a positive perception of your brand and a desire to explore your products or services further. Remember, a successful trade show booth isn’t just a physical space – it’s a dynamic reflection of your company’s identity and vision.
At Pinnacle Promotions, we understand that a successful trade show isn’t just about setting up a booth – it’s about creating an unforgettable experience that resonates with your audience.
Whether you’re a seasoned exhibitor or new to the trade show scene, our expertise in promotional products and strategic solutions can transform your booth into a captivating hub of trade show happiness.
Our team of experts is dedicated to understanding your unique goals and objectives, ensuring that every aspect of your trade show booth setup aligns seamlessly with your vision. Whether you’re looking to create eye-catching displays, design engaging contest giveaways or offer exclusive show specials, we’re here to guide you every step of the way.
Let’s turn your trade show booth into a standout success story. Contact us today at 877.300.2007, and let’s make it extraordinary together!
In the world of business, it’s the thoughtful gestures that can make the most significant impact. Whether you’re a CEO, a marketing manager, a business owner, or a marketing expert, you know how important it is to appreciate and acknowledge the individuals who contribute to your organization’s success. That’s why corporate gifts that have the power to boost morale and create memorable brand experiences, play such a vital role in fostering positive relationships, especially at the holidays.
However, finding the perfect corporate gift at Christmas time can be a challenge, especially when you want to offer something unique, meaningful, and tailored to your recipients’ preferences. That’s why we’ve curated this comprehensive guide, featuring dozens of corporate gift ideas from our diverse range of options that can work for holiday time or any time of the year!
Each product below has been carefully selected for its quality, appeal, and the unique value it brings to corporate holiday gifting. Stay tuned as we take a deep dive into each item, uncovering its ideal applications and what makes it a winning choice. So, whether you’re looking to surprise your dedicated employees, impress your valued clients, or show appreciation to your trusted vendors, we’ve got you covered.
Let’s embark on this exciting journey of corporate gifting for the holidays, together!
Dive into our selection of corporate gifts that celebrate the art of eating and drinking. These premium collections cater to the most discerning palates and will turn the holidays into a gourmet experience. They are perfect for those who appreciate the finer things in life and enjoy culinary adventures.
Charcuterie Favorites Board with Meat and Cheese Set
Ideal choice for: Company holiday gift ideas, client appreciation, office parties.
What makes it special: This gourmet Charcuterie Favorites Board with Meat and Cheese Set is a tasteful choice for those who enjoy the finer things in life. The set offers an array of dry cured salami, assorted cheeses, a cheese knife, crackers, and gourmet mustard – a perfect spread to kick off any celebration or gathering. What sets this gift apart is the beautifully engraved bamboo cutting board, serving as a lasting reminder of your brand. Measuring 10” W x 2” H x 8” D, the board is not just a functional kitchen tool but a stylish addition to any countertop or dinner table. This food gift set makes a delightful holiday or Christmas gift for clients, or a conversation starter for office parties.
What makes it special: Say ‘Thank You’ in the sweetest way possible with this lavish Thank You Cube Cookie Tower. Generously filled with buttery shortbread, almond tea, and rich chocolate chip cookies, this tower offers a taste of luxury in every bite. Each box in the tower features a fun, multilingual design, adding a touch of whimsy to this delicious treat. The tower is topped with a beautifully printed ribbon, further elevating the gift’s appeal. This made-in-the-USA treat is not just one of the excellent corporate gift ideas for employees, but it’s also a delightful surprise for clients or partners. After all, who can resist the charm of a tasty, beautifully packaged token of gratitude? This gift perfectly complements any ideas for corporate gifts, ensuring your recipients know just how valued they are.
Ideal choice for: Company holiday gift ideas, celebrating milestones, company program gifts, thank you presents, holiday treats for employees and clients.
What makes it special: There’s something inherently rewarding and therapeutic about baking, and the Brownie Break Gift Set aims to tap into that joy. It’s the perfect blend of practical and delightful, making it a fantastic corporate gift idea. The set includes a chic La Cuisine jute market tote, a trio of wood & silicone baking utensils, pot holder hot pad set, Slowtide’s stylish and purposeful kitchen towel, and, of course, Stonewall Kitchen’s ultra decadent triple chocolate brownie mix. Ideal for all seasons, this DIY gift is a unique way to say thank you, celebrate a milestone, or just bring a bit of sweet indulgence into the daily routine of your employees, clients or partners. It is also an excellent option for realtors looking for a one-size-fits-all gift that leaves a lasting impression. By giving the Brownie Break Gift Set, you’re not just gifting an activity, but a rewarding experience and delicious result.
What makes it special: Who doesn’t love pizza? The Pizza Lovers Gourmet Gift Set is the perfect corporate gift idea that brings the joy of cooking right into your recipients’ kitchens. This kit includes a selection of sauces and seasonings, perfectly curated to help them create their own delicious pizza. From the slow-simmered sauce highlighting the sweetness of fresh tomatoes, to the Herbalicious seasoning with its mix of garlic and herbs, each ingredient will elevate their homemade pizza game. The set is versatile too – the seasoning can be mixed with butter or dipping oil for a tasty bread spread or dip. A company gift that encourages creativity and delivers a unique culinary experience.
Camp & S’mores Gift Set – Moose Tracks
Ideal choice for: Outdoor enthusiasts, new hires, thank-you gifts, or all-occasion gifts.
What makes it special: Encourage the spirit of adventure and cozy up to the campfire with the Camp & S’mores Gift Set – Moose Tracks. This gift set is an exceptional way to express your gratitude or warm welcome, offering a touch of nostalgia with a modern twist. The MiiR Vacuum Insulated Camp Cup keeps drinks at the perfect temperature, while the 1927 S’mores Moose Tracks Kit and N’oreaster cocoa bring gourmet s’mores to a whole new level. Indulge in handcrafted grahams and marshmallows, and savor a touch of elegance with the Ranger Peanut Butter Sauce. This is a great one when you are looking for ideas for corporate gifts; it’s thoughtful and delicious and sure to be appreciated.
Movie Night Gourmet Popcorn Gift Set
Ideal choice for: Employee rewards, welcome gifts for new hires, promotional gifts, or residential community events.
What makes it special: Nothing says relaxation quite like a movie night with a bowl of freshly popped popcorn. The Movie Night Gourmet Popcorn Gift Set is the perfect way to bring that cozy movie night feeling right into your employee’s home. This set comes with non-GMO Project Verified popcorn kernels and an array of seasonings, promising a different taste experience every time. Paired with a W&P® Popcorn Popper, it’s a thoughtful, enjoyable, and easy-to-use corporate gift. The set also includes a greeting card, adding a personal touch that makes the receiver feel truly appreciated. This corporate gift idea encourages recipients to take a well-deserved break and enjoy their favorite film with a bowl of delicious popcorn.
What makes it special: Begin the day on a high note with the Stonewall Kitchen Farmhouse Breakfast Gift Bag. This is not just a meal; it’s an experience of the traditional New England breakfast, all packed in a stylish bag. The scent of Vermont Coffee, the taste of Farmhouse Pancake & Waffle Mix doused in Maine Maple Syrup, and the sweetness of Wild Maine Blueberry Jam—everything needed to start a morning on the right foot. This hearty feast can be even more customized when paired with drinkware, making it an excellent company gift idea. Enjoy the rich, full-bodied medium-roasted coffee, which is a certified organic, non-GMO product from Vermont Coffee Company. Another great one when you are looking for ideas for corporate gifts! This gift bag truly offers a memorable and delicious start to the day.
Let’s Do Lunch Gourmet Backpack Cooler
Ideal choice for: Employee appreciation, client onboarding, company events, and holiday gifting.
What makes it special: Step up your corporate gift-giving game with the Let’s Do Lunch Gourmet Backpack Cooler. This gift features a tasteful combination of style and functionality with its soft nylon fabric, quilted details, and satin nickel accents. This 12-can backpack with adjustable straps is not just an eye-catcher but also a practical choice for lunch breaks, picnics, or any outdoor activities. But what’s a cooler without the treats, right? This corporate gift idea comes with a selection of gourmet items packed in a reusable drawstring bag. The assortment includes pistachio cherry cookies, dipping pretzels, sweet and tangy mustard, a berry nut mix, a cinnamon seed bar, and a maple waffle to fuel the day naturally.
What makes it special: Immerse your recipients in the flavorful world of Italian cuisine with the Stonewall Kitchen Pasta Night Gift Set. This well-curated collection of Italian favorites promises a delicious, easy-to-prepare dinner that everyone will love. It includes a box of premium Montebello Spaghetti imported directly from Italy, pairing perfectly with Stonewall Kitchen’s robust Marinara Sauce, Tomato Herb Bruschetta and Classic Italian Dressing. All these items are packed in a handy La Cuisine Market Tote for an impressive presentation. The gift set emphasizes the value you place on quality, authenticity, and enjoyment – key elements in the perfect corporate gift idea.
TeBella Gift Set
Ideal choice for: Tea lovers, employee appreciation, client gifts, and company holiday gift ideas.
What makes it special: Indulge in the delightful world of tea with the TeBella Gift Set. This set includes a 12 oz Concord Mug and a 2 oz Orange Blossom TeBella Bag. The Concord Mug offers a stylish and ergonomic design, perfect for enjoying your favorite tea blends. The Orange Blossom TeBella Bag is a fragrant and flavorful tea blend that will captivate your senses. It’s an ideal gift for tea lovers, providing them with a delightful tea-drinking experience. Whether you’re expressing appreciation to employees or delighting clients, the TeBella Gift Set is a thoughtful and tasteful choice.
Explore our carefully curated selection of home and garden gifts, designed to beautify living spaces and foster a deeper connection with nature. These offerings range from stylish home decor to practical gardening tools, providing your employees or clients with gifts that can enhance their home environment and promote a green lifestyle.
Recharge Home Kit
Ideal choice for: Holiday gift of relaxation, self-care, and rejuvenation at home.
What makes it special: Unwind and recharge with the Recharge Home Kit. This carefully curated collection includes a Silicone Spoon and Spatula Set for easy meal preparation, a Drinkmat Set of 4 Bamboo Coasters with a Canvas Pouch to protect furniture in style, a Snugbug 2-in-1 Pillow Blanket for cozy comfort, and an 11oz Glass Mug with a Bamboo Lid for sipping your favorite beverages. Indulge in the plush sherpa blanket’s softness, transform your kitchen with the sleek silicone utensils, add a touch of elegance to your space with the bamboo coasters, and enjoy the versatility of the pillow blanket.
Digital Photo Frame
Ideal choice for: Employee recognition, client gratitude, special events and company holiday gift ideas.
What makes it special: Give the gift of reliving cherished moments with the Digital Photo Frame. This sleek device is more than a simple photo display – it’s a comprehensive media center designed to bring your favorite photos, videos, and music to life. With a panel resolution of 1024×600, it offers vibrant visual quality, and its diverse memory card compatibility promises effortless media transfer. Additional features such as an inbuilt USB port, headphone jack, built-in speakers, and 2GB of internal memory enhance its functionality. The Digital Photo Frame showcases your commitment to quality, convenience, and cherished memories, making it an exceptional choice for corporate gifting.
DIY Planter and Candle Gift Set
Ideal choice for: Company gift ideas, corporate gift ideas for employees, and corporate holiday gift ideas.
What makes it special: The DIY Planter and Candle Gift Set is a unique and creative corporate gift idea that combines the joy of gardening with the soothing ambiance of a scented candle. This set includes a 4 Oz. Candle in a round tin, offering a delightful fragrance to enhance any space. Additionally, it features a Sow Easy Planter Kit, providing everything needed to cultivate beautiful plants at home. With the DIY approach, recipients can personalize their gardening experience while enjoying the calming glow of the candle. It’s a thoughtful and versatile gift that aligns perfectly with company gift ideas and ideas for corporate gifts, allowing recipients to explore their green thumbs and create a serene environment.
What makes it special: This gift set is a gardener’s dream. The Heritage Supply Gardening Tool Belt, Premium Tool Set, and Utility Tote are perfect for both experienced gardeners and those who are just beginning to explore the joy of gardening. The tote and belt provide ample storage for tools, gloves, and a water bottle, while the Premium Gardener’s Tool Set includes a cultivator, trowel, and hand fork – essential for any green thumb. This gift set isn’t just a collection of tools; it’s a thoughtful way to support the mental health benefits of gardening.
What makes it special: Embrace the freshness of homegrown herbs with the Modern Sprout® Growing Gourmet Gift Set. Perfect for budding chefs or those wanting to bring a touch of green into their homes, this set includes a Basil Terracotta Grow Kit, complete with a passive hydroponic system and organic Genovese basil seeds for a hassle-free gardening experience. Keep your herbs pruned and well-maintained with the included pruning shears, featuring a chrome-plated, high-carbon steel blade that is both rust-resistant and durable. For a touch of practical charm in the kitchen, the 100% cotton tea towel, adorned with a Scandinavian-inspired pattern, includes quick tips for harvesting and pairing herbs with food. Lastly, the Herb Pull and Pinch Dish, an ergonomic bamboo kitchen tool, swiftly strips herbs and leafy greens from their stems, collecting them in the integrated dish for convenience.
Immerse your employees or clients in the great outdoors with our range of gifts tailored to those with an adventurous spirit. These selections combine function and fun, perfect for activities like camping, walking, or golfing. Encourage an active lifestyle, promote team bonding, and provide memorable experiences with our specially curated collection. Let these gifts be an invitation to step outside and engage in the joys of outdoor sports and activities.
Striped Personalized Beach Towel Mat
Ideal choice for: A holiday gift for beachgoers, outdoor enthusiasts, summer vacations.
What makes it special: Enjoy a day at the beach in comfort and style with the Striped Personalized Beach Towel Mat. This spacious 36″x 72″ beach mat is made of durable tubular polypropylene material, making it water and sand resistant. It comes with an inflatable pillow for added relaxation. The mat easily folds into a handy carrying case, which features a self-attached, non-woven cover and convenient carrying handles. Personalize the mat with your name or initials for a touch of uniqueness. Whether you’re lounging by the ocean or picnicking in the park, this beach towel mat is a must-have accessory for your outdoor adventures.
Throw Shade Pop Up Tent
Ideal choice for: Company holiday gift ideas for those outdoor enthusiasts, campers, beachgoers, and adventurers.
What makes it special: The Throw Shade Pop Up Tent is the ultimate companion for outdoor enthusiasts and adventurers. This lightweight tent, made of durable 190T polyester, is designed for two people to comfortably enjoy nature’s beauty. Its unique pop-up design allows for easy setup – simply toss it in the air, and it quickly opens up. The tent includes six stakes for added stability, ensuring it stays in place even in windy conditions. When it’s time to pack up, the tent conveniently folds into a carrying bag, making it effortless to travel with and store. Whether you’re camping, heading to the beach, or exploring the great outdoors, the Throw Shade Pop Up Tent offers convenience, durability, and shelter wherever your adventures take you.
The Sip and Step Gift Set
Ideal choice for: Employee appreciation events, client onboarding, and vendor recognition, at the holidays and beyond.
What makes it special: This two-in-one gift set is the perfect blend of practicality and style, designed to be used and loved by all. The Sip and Step Gift Set comprises the Anywhere Belt Bag and the 40 Oz. Intrepid Stainless Steel Tumbler. Offering convenience and functionality, this set is a practical gift that will come in handy for everyday use, whether it’s for running errands, workouts, or office commutes. The set comes with a mailer box, crinkle stuffing, an insert card, a box label, and kitting, making it a complete package that’s ready to gift. You can also customize the message on the insert card, making this set not only a useful gift but a personalized experience. Choose from any stock design or add your own – creating a gift that’s as unique as your organization.
What makes it special: The Titleist® Pro V1® Golf Ball set takes precision and performance to the next level. Each element of the Pro V1® is carefully designed to deliver extreme consistency and total performance, making it an ideal choice for both seasoned golfers and novices alike. Notable features include more speed for extraordinary distance, very low long game spin, penetrating flight, Drop-and-Stop™ control, and a very soft feel. Packaged individually per dozen, these golf balls are not just a great addition to any company event or team-building activity, they’re also one of the exceptional corporate gift ideas for employees who appreciate the game. Make a lasting impression with a gift that reflects a perfect blend of fun and function.
What makes it special: The Camp Cup & Blanket Gift Set is an expression of comfort and sustainability, perfect for those who appreciate the great outdoors. It features the MiiR 12 oz camp mug and the Slowtide Chico Fleece blanket, both carrying a harmonious gray and black pattern that speaks volumes about style and functionality. The camp mug, with its Thermo 3D™ Double Wall Vacuum Insulation Technology and a press-on lid, keeps beverages hot or cold while preventing spills. With its versatility and convenience, this set is perfect for warming up during a road trip, by a campfire, or even while lounging on the couch.
Outdoor Adventure Kit
Ideal choice for: Holiday gifting for the outdoor enthusiasts, hikers, campers, and adventurers.
What makes it special: The Outdoor Adventure Kit is a must-have for outdoor enthusiasts and adventurers. This compact first aid kit is designed to fit just about anywhere, making it easy to carry on all your outdoor escapades. The kit includes a variety of essential items to handle minor injuries and discomfort, such as blister bandages, assorted-sized bandages, sting relief towelettes, antiseptic towelettes, sterile alcohol prep pads, Purell hand sanitizing wipe, sunscreen lotion, and a first aid quick facts guide. All these items are neatly organized in a stylish reusable zippered pouch with a convenient carabiner clip for easy attachment to your backpack or belt.
La Cuisine Picnic Table & Carrier
Ideal choice for: Company picnics, outdoor events, company holiday gift ideas.
What makes it special: The La Cuisine Picnic Table & Carrier is the ultimate two-in-one solution for outdoor dining and convenience. This custom picnic table and tote basket combination is designed to make outdoor meals a breeze. The low-profile table provides a stable surface to set wine glasses, a bottle, or a delicious charcuterie or lunch for two. When folded, the ‘box’ area of the table securely holds glasses, a bottle of wine, and picnic fare, which can be easily removed and placed on the table when unfolded. Minimal assembly is required to attach the legs, and directions are included for easy setup. With its compact and portable design, this picnic table and carrier is perfect for company picnics, outdoor events, and as a unique corporate gift idea.
Lifestyle Essentials
Discover our range of personal gifts, perfect for enhancing everyday experiences and individual interests. From cozy winter accessories to unique game kits and sophisticated journals, these offerings are designed to cater to the personal hobbies and lifestyles of your employees, making them feel truly valued and appreciated.
Journal & Tumbler Gift Set
Ideal choice for: Writing enthusiasts, professionals, corporate gifting at the holidays.
What makes it special: The Journal & Tumbler Gift Set is a thoughtful and practical gift combination that will impress any recipient. It includes the Casablanca Journal and Casablanca Tumbler, both designed with style and functionality in mind. The journal features a simulated cork-textured cover with a naturally weathered look, giving it a unique and rustic appeal. With 80 ruled pages, an elastic loop closure, and a bookmark with a document pocket, it’s the perfect companion for jotting down thoughts, ideas, and notes. The Casablanca Tumbler complements the journal beautifully with its sleek design and practical features. It keeps beverages at the desired temperature and features a secure lid to prevent spills.
Self Care Tea Gift Set
Ideal choice for: Relaxation, self-care, wellness, and tea enthusiasts.
What makes it special: The Self Care Tea Gift Set is the perfect way to indulge in moments of relaxation and self-care. This thoughtfully curated set includes a Bamboo Soy Candle that creates a soothing ambiance, an Adult Coloring Book with Colored Pencils for a creative outlet, a Compact Tea Tin filled with a selection of calming teas, and a 12 oz. Braxton Stainless Steel Mug to enjoy your favorite brew. Whether you’re treating yourself or gifting it to someone special, this gift set is designed to promote mindfulness, tranquility, and well-being. Take a break, sip your tea, and rejuvenate your mind and body with this delightful self-care experience.
What makes it special: This kit includes a variety of items to fuel and motivate individuals on their journey to better health. Itfeatures a Healthy Snackin’ Tube with a tropical snack mix of nuts, seeds, and dried fruit, Zagasnacks Promo Snack Pack Bags with granola fill, a custom individually wrapped granola bar, and refreshing signature peppermints in a convenient slider tin. To encourage physical activity, the kit includes a strength resistance band set for versatile workouts. The compact tea tin offers a soothing and energizing beverage option. This is an excellent choice for wellness programs, employee incentives, or anyone striving to live a healthier life.
Sleep & Relaxation Gift Set
Ideal choice for: Busy professionals in need of rest and relaxation, stress relief, and self-care, especially at the holidays.
What makes it special: Designed with hard working business professionals in mind, the Sleep & Relaxation Gift Set offers a much-needed respite from the demands of everyday life. The iHome Sunrise Bedside Sleep Therapy Machine gently wakes you up with a simulated sunrise, helping you start your day feeling refreshed and rejuvenated. Its soothing sounds and calming aromas create a peaceful ambiance for winding down at night. The Serene House Ranger USB Ultrasonic Aroma Diffuser fills your space with customizable essential oil aromas, providing a moment of tranquility amidst a hectic schedule.
What makes it special: Our portable Games Kit is a fun-filled gift perfect for staff, clients, CEOs, and employees. This customizable tin holds luxe dominoes, dice, and playing cards, offering endless entertainment. Whether it’s a break at the office, a corporate event, or a team-building retreat, this game kit fosters bonding and creates memorable moments. The branded tin adds elegance, while the high-quality pieces guarantee hundreds of games. Unleash friendly competition, enhance social interactions, and create lasting connections with the Games Kit Signature Selection. Let the fun begin!
Explore the world with these essential travel companions. From practical accessories to thoughtful gifts, these items are designed to enhance the travel experience and make every journey unforgettable. Whether it’s for business trips, weekend getaways, or globe-trotting adventures, these travel-inspired gifts are perfect for the wanderlust-filled souls.
Commuter Gift Set
Ideal choice for: Holiday gift for the daily commuters, company gift ideas, work colleagues, eco-conscious individuals, and on-the-go professionals.
What makes it special: Make every commute more enjoyable with the Commuter Gift Set. This eco-friendly set is designed to delight and satisfy the needs of commuters. It features the sleek and stylish MiiR 12 oz. Tumbler, perfect for keeping beverages at the desired temperature during travel. Paired with the rich and flavorful Onda Origins Travel Coffee Packet, this set ensures a caffeinated boost to start the day right. To satisfy snack cravings, the set includes the indulgent 88 acres Dark Chocolate Sea Salt Seed Bar, a delicious treat made with wholesome ingredients. Packaged together in a reusable drawstring gift bag, this set offers convenience, sustainability, and a touch of indulgence to enhance the commuting experience.
Zippered Travel Business Tote
Ideal choice for: Trade Shows, conventions, business meetings, corporate events. Company holiday gift ideas.
What makes it special: The Zippered Travel Business Tote is a versatile and functional bag that is perfect for tradeshows, conventions, business meetings, and more. It features a zippered main compartment, providing secure storage for your essentials. The zippered front pocket and side mesh drawstring pockets offer additional organization options. With convenient pen loops, you can easily access your writing instruments on the go. The tote has a 15″ handle drop height, making it comfortable to carry. Whether you’re representing your company at an event or need a reliable bag for business purposes, this zippered tote is a practical and stylish choice.
Compact Travel Set
Ideal choice for: Travel enthusiasts, frequent flyers, vacation giveaways at the holidays.
What makes it special: The Compact Travel Set is the perfect companion for those always on the go. This convenient travel kit includes a drawstring pouch packed with essential items to ensure a comfortable journey. Inside the pouch, you’ll find a pair of ear plugs, an eye mask, and a blow-up neck pillow. The inflatable pillow is made of durable PVC pile coating, providing excellent support for your neck and head. The polyester eye mask features elastic bands for a secure fit, and the orange foam ear plugs come in a mini sealed polybag for hygiene. All items are neatly organized in a polyester pouch with a matching black drawcord. This travel set is compact, lightweight, and designed to enhance your travel experience. Personalize the pouch with your company logo for a branded touch.
Wickham Luggage Tag
Ideal choice for: Busy professionals and frequent travelers who value style and functionality in their travel accessories. Company holiday gift ideas.
What makes it special: The Wickham Luggage Tag is the perfect travel companion for busy professionals and frequent travelers who understand the importance of both style and functionality. Crafted from high-quality leather, this recognizable classic luggage tag offers a touch of sophistication to your luggage. The strong leather strap ensures that your tag will remain securely attached, providing peace of mind during your travels. The clear plastic window allows you to slide in your business card, providing quick identification and easy contact information. Elevate your travel experience with the Wickham Luggage Tag and make a lasting impression wherever you go.
With our specially curated recognition gifts you can both acknowledge the hard work and dedication of your staff as honor a dedicated client or vendor. These items are a tangible way to express your gratitude and let people know that their efforts are valued, fostering loyalty and strengthening your business relationships.
Small Freestanding Block Award
Ideal choice for: Employee recognition, company holiday gift ideas,, work anniversary acknowledgments, and performance awards.
What makes it special: Recognition is a powerful motivator, and this Acrylic Free-Standing Block Award is designed to honor the contributions and achievements of your team members. Measuring 5″ W x 3″ H, this award is compact enough to display on a desk or shelf but significant enough to make a lasting impact. Crafted from high-quality acrylic, it features a sleek and modern look that fits into any office or home decor. It’s not just an award; it’s a constant reminder of appreciation and recognition for the recipient’s hard work and dedication. Make it even more special by adding a personalized message or the recipient’s name, creating a unique memento they’ll cherish for years to come.
What makes it special: The Celebration Kit is a finely-curated corporate gift set, ideal for employee recognition or special occasions. It includes an embossable Hemingway Journal, a smooth-writing Twilight Super Glide Pen, and an Onyx 13 oz Stainless To-Go Coffee Tumbler that keeps beverages at optimal temperatures. A fully customizable Romance Card and Circle Label add a personal touch. All items are carefully packaged in a black mailer box with kraft crinkle paper, perfect for drop shipping. This kit embodies thoughtfulness, personalization, and quality, leaving a memorable impression.
Onboarding Kit
Ideal choice for: Welcoming new employees around the holidays, employee engagement, company culture building.
What makes it special: The Onboarding Kit is designed to give new employees a warm and memorable welcome to your organization. This comprehensive 5-piece kit includes essential items that spark employee engagement and promote company culture. The Adventure Lunch Bag ensures employees have a stylish and functional lunch tote, while the 25 oz Trekker Lid Bottle keeps them hydrated throughout the day. The Super Slide Pen provides a smooth writing experience, and the Spiral Stone Paper Notebook offers a sustainable and eco-friendly option for note-taking. To top it off, the Smartphone Wallet conveniently holds cards and IDs. This kit is a thoughtful way to make new hires feel valued and set them up for success in their new role.
Palisade Crystal Recognition Award
Ideal choice for: Companies with three branches, corporate gift idea, multiple locations, or multiple leaders.
What makes it special: The Palisade Crystal Recognition Award is a meaningful and elegant way to honor organizations that have three branches, multiple locations, or multiple leaders. The design of the award features three points, symbolizing each branch, location, or leader within the organization. This unique representation showcases the unity and strength of the organization as a whole while recognizing the individual contributions of each component. Crafted with precision and attention to detail, the award is made of high-quality crystal, adding a touch of sophistication and brilliance to any recognition ceremony or event.
Cheers to You Lush Spiced Wine Gift Set
Ideal choice for: Employee appreciation, holiday celebrations, special events, or client gratitude.
What makes it special: Raise a glass and say ‘Cheers’ to hard work and dedication with the Cheers to You Lush Spiced Wine Gift Set. This aromatic blend will transport your recipients to cozy nights by the fire, enveloped in the comforting scent of traditional spiced wine. Real apples, oranges, cloves, cinnamon, ginger, and star anise create a delightful hot cider-like wine drink, guaranteed to warm even the coldest nights. All your recipients need to do is add wine for a delicious and relaxing experience. For a truly memorable corporate gift, consider pairing this set with one of our hot or cold drinkware items. A toast to excellence, this gift embodies appreciation and festivity, making it an outstanding choice for company holiday gift ideas for employees.
Moment of Calm Gift Set
Ideal choice for: Client and employee recognition, appreciation, and well-being.
What makes it special: The Moment of Calm Gift Set is a thoughtful and nurturing gift that shows your appreciation to clients and employees. This carefully curated set is designed to provide relaxation, tranquility, and a moment of self-care. It includes a Relax & Restore Blackout Eye Mask, perfect for finding focus and serenity wherever you are. The R&R Sound Machine offers 24 soothing and relaxing sounds, creating a peaceful ambiance and promoting a sense of calm. To add a touch of nature, the set also includes a Modern Sprout® Lavender Grow Kit, allowing recipients to nurture and enjoy the calming benefits of lavender. All items are beautifully packaged in a recyclable kraft gift box, reflecting your commitment to sustainability.
Tiny Terracotta Grow Kit Thank You Daisies
Ideal choice for: Client and vendor appreciation or thanking a hard working employee.
What makes it special: The Tiny Terracotta Grow Kit Thank You Daisies is a delightful gift that expresses appreciation to your valued clients and vendors in a unique and thoughtful way. This petite terracotta kit features a glazed interior and is equipped with a passive hydroponic system known as “wicking,” ensuring optimal water and nutrient delivery to the plant’s roots. Whether they have a green thumb or are new to gardening, this kit is foolproof, making it perfect for anyone. With organic and/or non-GMO Daisy seeds, a coconut husk pot, and expanding coco grow medium, recipients have everything they need to start growing beautiful daisies.
Work From Home Kit
Ideal choice for: Remote work support, employee productivity, and comfortable home office setup.
What makes it special: Create an efficient and comfortable work environment with the Work From Home Kit. This comprehensive kit includes essential tools and accessories to enhance your remote work experience. It features a Leather Foldover Notebook, Soft Touch Retractable Ballpoint Pen, Vegan Leather Mouse Pad, Blue Light Blocking Glasses, Bamboo Phone Stand Wireless Charger, and a Corrugated Box made from 100% recycled material. The kit comes in a Corrugated Box, perfect for drop shipping. Enhance productivity and create a comfortable home office with this Work From Home Kit.
Take Your Corporate Holiday Gifting to the Next Level
As you can see, there’s a wealth of unique and thoughtful company holiday gift ideas available to choose from right on our Pinnacle Promotions website. From gourmet food sets to personalized gardening kits, the possibilities are vast. Tailoring your company’s gifts to the interests and needs of your employees and clients not only makes for an exciting surprise but also shows your attention to detail and care. Remember, a thoughtful gift can go a long way in strengthening business relationships, expressing appreciation, and reinforcing your company’s brand. So, why wait? Start exploring these fantastic corporate gift ideas for employees and elevate your gifting game today!
Get the latest and greatest swag items to help welcome your new hires in style.
Did you know that research shows that great employee onboarding can improve employee retention by 82%?
When welcoming new hires to your company, providing them with a well-curated new hire kit shows your appreciation, helps them feel excited about joining your team and enhances their onboarding experience. Including promotional items in these kits is an excellent way to promote your brand while providing practical and enjoyable gifts.
What Are New Hire Kits?
A new hire kit is a thoughtful and curated collection of swag items given to newly onboarded employees to make them feel welcomed, valued and excited about their new journey with the company. These kits go beyond just traditional office supplies, incorporating branded merchandise, practical tools and personalized touches that showcase the company’s culture and values.
By including swag items like company logo apparel, water bottles, tech gadgets, customized notebooks, and more, new hire kits serve as a tangible representation of the company’s commitment to employee satisfaction and create a sense of belonging right from the start.
These carefully crafted kits are pivotal in setting a positive tone for the new hires, fostering engagement, and leaving a lasting impression that can impact their motivation and productivity throughout their tenure.
Getting Innovative with New Hire Kits
HR professionals should consider setting up an online portal where new hires can easily redeem their welcome kits. This virtual platform streamlines the distribution process and allows employees to choose specific items that cater to their preferences or work requirements.
By embracing this modern approach, HR professionals can establish a more consistent and efficient process for welcoming new team members. An online portal can facilitate seamless drop-shipping, tracking, and management of new hire kits while also assisting in collecting apparel sizes.
5 Swag Items for Your New Hire Kits
Now that you know more about new hire kits and the incredible impact they can have on your onboarding process, it’s time to gear up with some fantastic swag items that will truly impress your new team members.
#1 Branded Water Bottles
Hydration is essential for productivity, and a branded water bottle serves as a practical and eco-friendly gift for new hires. By including a high-quality, reusable water bottle with your company’s logo, you encourage healthy habits and promote your brand wherever the employee goes. It’s a valuable item that new employees will appreciate and use daily, creating a positive association with your company.
Providing new hires with a customized notebook or journal is an excellent way to promote organization and creativity. Include a notebook featuring your company’s logo or a custom message on the cover. This item not only allows employees to take notes during meetings or jot down important ideas but also showcases your company’s attention to detail and commitment to their professional development.
Branded backpacks are a winning choice for new hire kits and kitting solutions. These stylish and functional accessories not only promote your brand everywhere employees go but also offer ample storage for their essentials. With their versatility, branded backpacks can serve as a perfect container for assembling and organizing the entire new hire kit, streamlining the kitting process and ensuring a seamless onboarding experience.
A company logo t-shirt or polo is a classic promotional item that can foster a sense of belonging and pride among new hires. Choose high-quality apparel featuring your company’s logo or a custom design that reflects your brand’s personality. This item serves as a walking advertisement for your company while creating a unified team atmosphere. New employees will appreciate the opportunity to showcase their loyalty to your organization.
A customized coffee mug is a popular promotional item that can bring comfort and enjoyment to new hires. Include a mug with your company’s logo or a personalized message to make it extra special. This item not only serves as a practical gift for morning coffee or tea but also creates a warm and welcoming atmosphere in the workplace. It’s a simple yet effective way to show appreciation to new employees and promote your brand with every sip.
Including promotional items in new hire kits is an excellent way to make new employees feel welcomed, appreciated and connected to your company from day one. You provide valuable tools while subtly promoting your brand by selecting practical and well-designed items like branded water bottles, customized notebooks, branded USB drives, company logo apparel, and customized coffee mugs.
These items create a positive association with your company and contribute to a sense of belonging, helping new hires integrate seamlessly into your team. Make the most of these promotional items to leave a lasting impression and set a strong foundation for a successful and engaged workforce.
Are you ready to create the perfect new hire kit or online portal that will leave your team feeling valued, inspired, and ready to conquer their professional journey with your company?
The Pinnacle Promotions team will help you select the ideal mix of swag items to make your new hires feel welcomed, appreciated, and connected from day one. Contact us today at 877.300.2007 and let’s build a strong foundation for a successful and engaged workforce together!
Picture this: the summer sun is shining bright, the scent of barbecues is wafting through the air and your dedicated team of star employees is basking in the warm glow of hitting Q2 goals.
As an employer, you understand the importance of recognizing your team’s hard work and motivating them to reach even greater heights. You enjoy giving gifts during the holidays but also understand the value of promotional gift-giving year-round.
That’s where the summer’s best promotional gifts come into play. With a budget-friendly range of under $100, you can surprise your employees with cool and memorable rewards that will keep them motivated and appreciated throughout the season.
We’ll take inspiration from the story of John, a tech company founder who wanted to celebrate his team’s stellar performance with unique and budget-friendly gifts. Join us as we discover the power of these thoughtful gestures and how they can create a positive and engaging work environment.
An Employer’s Quest for Cool Promotional Gifts
Meet John, the founder of a fast-growing startup tech company. He believes in the power of appreciation and recognizes that his employees’ dedication is the driving force behind the company’s success.
This quarter, his team has exceeded their goals, and John wants to show his gratitude by surprising them with unique summer promotional gifts. With a budget of under $100 per employee, he sets out on a quest to find the best promotional gifts that will leave a lasting impression.
So let’s delve into the details of these fantastic summer promotional gifts that John selected. Together, we’ll explore how these items can fuel motivation, boost employee morale and create an invigorating work environment for your team.
In the scorching summer heat, hydration is essential. John decides to give his employees customized insulated water bottles. These bottles not only keep beverages cold for extended periods but also serve as a reminder of their hard work. With the company logo or a motivational message printed on each bottle, employees can proudly showcase their accomplishments while staying refreshed.
To encourage his employees to take a break and enjoy some leisure time during the summer, John chooses branded beach towels as another promotional gift option. These vibrant towels, adorned with the company logo, bring a touch of company pride to any beach or poolside gathering. They serve as a reminder that relaxation and rejuvenation are essential rewards for their dedication.
Music has a magical ability to uplift moods and inspire creativity. John surprised his team with portable Bluetooth speakers, ensuring they enjoy their favorite tunes wherever they go. These speakers can be personalized with the company’s logo and offer a perfect combination of utility and entertainment for his employees’ summer adventures.
To foster team bonding and create memorable moments, John opts for customized picnic sets. These sets come complete with a sturdy, insulated cooler bag, stainless steel cutlery and polished wood cutting board— with the cooler bag branded with the company logo. Employees can take them on picnics, beach outings or even enjoy outdoor lunch breaks, creating a sense of camaraderie while promoting a healthy work-life balance.
As the sun shines brightly, stylish sunglasses become a must-have accessory. John surprises his employees with personalized sunglasses featuring the company’s logo. Not only do these sunglasses protect their eyes from harmful UV rays, but they also lend a touch of coolness to their summer style. Employees can proudly wear them and become walking brand ambassadors for the company.
Promotional Gift Giving with Pinnacle Promotions
Summer promotional gift-giving is an excellent opportunity for employers to express their appreciation and boost employee morale. By selecting unique gifts that align with the season and the company’s values, employers like John can create a positive and engaging work environment. From customized insulated water bottles to personalized sunglasses, the options for summer promotional gifts under $100 are endless.
Remember, a thoughtful gift can go a long way in motivating and appreciating your employees. So, whether you are an employer looking to reward your team or an individual searching for the perfect gift, Pinnacle Promotions is your hub for summer promotional gifts to make this season unforgettable.
Let us help you make your next summer promotional gift-giving experience memorable. From our virtual IdeaKits™ to custom-branded kits to online company stores, we understand what it takes to ensure your team feels valued. Fill us in on your next project and let us work our promotional magic — call us today at 877.300.2007.
What should you consider when choosing your promotional partner? Are you price-conscious? Or do you need a partner with a finger on the trending swag pulse? No matter what, Pinnacle Promotions is here to help you make the best swag decision for your business and brand.
Finding the right business partner is difficult, no matter what area you are researching. It doesn’t matter if you are searching for new software to help your business become more efficient or looking to add an outside marketing agency, you’ll want to find a partner that will understand your business’s core values and help you meet important goals.
The same can be said for finding the right promotional partner to help ensure you have smart and effective planning to hit ROIs. Promoting your business effectively requires a combination of creativity, strategy and industry expertise. With so many promotional companies out there, how do you choose the right one?
In this blog, we’ll explore ten key factors to consider when selecting a promotional company to work with. Whether you’re launching a new product, planning an event, or looking to boost your brand’s visibility, these tips will help you make an informed decision and achieve your marketing goals.
Why choosing the right promo partner is so important
No matter if you are just starting your business or if your company has been established for some time, branded swag and promotional giveaways are going to play a role in growing your brand. According to Promotional Products Association International’s latest research study, 85% of people given a promotional item will remember that brand. That’s a huge market of customers who will remember the gift and become repeat customers.
So what sets a great promotional company apart from the competition? The short answer: curiosity. Great promo people are always thinking about and searching for new creative ways to use products to convey a client’s messages or perfectly highlight a client’s brand.
Let’s say, for example, your company is launching a brand new line of custom merchandise. This is a new market for your business, but since your organization is a well-established brand, leadership has no doubt this will be a fantastic opportunity to gain revenue and new customers.
The right promotional partner can help you develop a strategy for promoting your new merch, create engaging marketing materials and execute a successful launch event. Most importantly, your promotional partner can assist you with building and maintaining your online company store.
Your promotional partner becomes an extension of your marketing, operations, sales and human resource teams. At Pinnacle Promotions, we are constantly curiosity about finding products, technologies, solutions, and services that can be deployed to generate connections and impact.
No matter the project or the department, your promo partner should be able to source the right products while understanding the nuances of your departmental needs.
In this way, promo partners become proactive collaborators, actively seeking opportunities to enhance your promotional efforts and tailor their services to suit your specific requirements.
Top 10 Things to Think About When Choosing a Promo Partner
Now that you know the “why” behind choosing the right promotional partner, let’s dive into the ten things to think about when you begin your research.
# 1 Reputation
Look for a promotional company with a solid reputation in the industry. It’s always a good idea to check reviews, ratings and testimonials from previous clients. Positive feedback and a strong reputation indicate that the promotional company has consistently delivered satisfactory results and will handle your promotional project with care.
#2 Experience
Choose a promotional company with a proven track record of success in your industry or niche. Research what brands the organization has previously worked with. While big-name brands are always a great way to see that the organization has the experience to handle your project, it’s important to ask for examples or case studies — especially relating to your specific industry.
For example, if you’re in the fashion industry, partnering with a promotional company with a deep understanding of the latest fashion trends and consumer preferences can help you create targeted and impactful promotional campaigns.
#3 Services offered
Your promotional partner should offer the services you need. Sourcing products is an obvious service, but does the company have specialized kitting? Drop-shipping? Can they help with branding, marketing, event planning, or product launches? Do they build online company stores or employee swag stores? These are just a few services your organization may need.
#4 Creativity
You want your promotional products to be creative, trendy and functional! You need a promotional company that is creative and innovative in its approach to marketing and promotion but also has a finger on the pulse of what is popular right now.
For example, Stanley tumblers are a big-ticket item, but stock is limited. You want an organization that can generate fresh ideas, think outside the box and research alternative drinkware that will still end up on social media feeds.
#5 Customer service
Who doesn’t love good customer service? Choosing the right promotional company means finding an organization that values its clients and provides excellent customer service. Make sure they are responsive to your needs and questions and are always ready to jump into whatever project you have on the horizon.
#6 Pricing
Look for a promotional company that offers fair and competitive pricing for its services. It’s important to strike a balance between affordability and quality. Be wary of companies that offer prices that seem too good to be true, as they may compromise on the quality of the products or include hidden costs that can arise later in the project.
Remember, selecting a promotional company based solely on the lowest price can often result in mediocre outcomes, whereas choosing a company with transparent and reasonable pricing ensures a valuable investment in your promotional efforts.
#7 Multichannel expertise
Your promotional partner should be able to solve more than just swag problems. It’s important that you consider a promotional company that excels in executing multichannel campaigns. This means they have the knowledge and capabilities to handle various channels, including digital platforms, social media, email marketing, and traditional print materials like brochures, flyers, or direct mail.
Their expertise in print materials allows them to design and produce visually appealing and effective promotional materials that align with your brand’s message and resonate with your target audience.
#8 Communication
Communication is key.
You need a promotional company that communicates clearly and regularly with you throughout the project and ensures delivery of your products is on time, just the way you want them. Make sure they are accessible and responsive to your questions and concerns.
#9 Technology
Online company stores and employee swag store software are a great way to get your merch out into the world — especially in a digital world with remote workers. You’ll want to find a promo company that uses the latest technology and tools to streamline the promotion process and maximize results.
#10 Results
Finally (and most importantly!), choose a promotional company that can deliver measurable results. Choosing the right promotional partner can help you achieve a better return on investment (ROI) for your marketing efforts. A partner who understands your business and goals can help you create a more targeted and effective marketing strategy, resulting in higher conversions and revenue for your business.
Professionals Choose Pinnacle Promotions
In a nutshell, finding the perfect promotional partner is a game-changer for your marketing game plan. By taking into account factors like reputation, experience, offered services, and industry know-how, you can make a savvy choice that jives with your business goals.
A top-notch promotional company won’t just bring creative sparks and strategic genius to the table; they’ll also shower you with exceptional customer service and a results-driven mindset. Remember, picking the right partner isn’t just a walk in the park, but once you find them, it’s a match made in marketing heaven.
With the right promo partner, you’ll rock the brand promotion scene, outshine the competition, and hit those marketing targets like a boss. That’s why at Pinnacle Promotions, we understand what it takes to make promotional magic happen! From sourcing trending products to crafting captivating and engaging employee kits to building your custom online company store, Pinnacle is here to partner with you as your organization grows.
Logo products, also known as branded products, have been a popular choice for businesses to increase their brand visibility and recognition. These products offer a cost-effective way to promote your brand and reach out to a larger audience.
Let’s say, for example, you own a small coffee shop in a busy downtown area. You decide to create branded coffee mugs with your shop’s logo on them and sell them in-store as a retail item. You also offer them as a free gift with purchases for customers who spend over a certain amount.
One of your customers, John, buys a mug and starts using it at work every day. His coworkers notice the mug and ask him where he got it. John tells them about your coffee shop and recommends they check it out.
A few days later, two of John’s coworkers come into your shop to try it out for themselves. They see the branded mugs on display and decide to purchase one each. They then take them back to their office and use them every day.
This cycle repeats itself with more and more of John’s coworkers and soon enough, your coffee shop has become a popular spot for their entire office. All because of a simple branded coffee mug that provided free marketing every time it was used in public.
Today, we will explore how logo products can offer free marketing and how they can be used as a powerful tool for branded product marketing.
What are logo products?
First things first, let’s define what we mean by logo products. These are any items that are customized with your brand’s logo or message. Think t-shirts, hats, pens, tote bags, water bottles, and the like. They can be made from a wide range of materials and come in all sorts of shapes and sizes.
How do logo products offer free marketing?
Okay, now you know what logo products are, but how do they offer free marketing? Well, each time someone uses or wears your logo product, they become a walking billboard for your brand. This means that your message is being seen by potentially hundreds or even thousands of people, depending on how often and where the product is used.
For example, if someone wears a t-shirt with your logo to a crowded event, everyone they come into contact with will see your brand. This is a great way to increase brand visibility and recognition without spending a lot of money on traditional advertising.
Using logo products for giveaways and contests
Another way to use logo products for free marketing is to offer them as a giveaway or prize in a social media contest. This is a great way to engage with potential customers and spread awareness about your brand.
For example, you could run a Facebook or Instagram contest where people have to follow your page, tag a friend, and share the post to be entered to win a branded water bottle or tote bag. This not only promotes your brand to the contestants but also to all of their followers who see the post.
Offering logo products as a gift with purchase
Logo products can also be used as a gift with purchase. Offering a branded product as a gift with purchase not only incentivizes customers to make a purchase but also leaves them with a tangible item that reminds them of your brand.
For example, if you sell skincare products, you could offer a branded tote bag as a gift with purchase for orders over a certain amount. This encourages customers to make a larger purchase and provides them with a useful item that they will continue to use long after they’ve used up the skincare products.
Using logo products as gifts for customers and employees
Finally, logo products are a great way to show appreciation to existing customers and employees. Giving them a branded product as a gift creates a positive impression of your brand and also encourages loyalty and repeat business.
For example, you could give your top customers a branded water bottle as a thank-you for their business. This shows them you appreciate their support and encourages clients to continue working with you and your business.
The importance of branded product marketing
Branded product marketing is a powerful tool that can help businesses increase brand recognition and customer loyalty. Logo products are essential to branded product marketing as they are a tangible representation of your brand that people can see and touch.
When creating logo products for your brand, it is important to consider the design and message you want to convey. The design should be simple, memorable, and aligned with your brand identity. The message should be clear and concise, and ideally, it should reflect your brand’s values and mission.
Logo products can also be used to promote specific products or services. For example, if your business is launching a new product, you could purchase logo products that showcase the product’s unique features or benefits.
Empowered Branded Product Marketing with Pinnacle Promotions
Logo products offer a powerful and cost-effective way to promote your business. Whether you’re giving them away at events, offering them as a gift with purchase, or giving them as gifts to customers and employees, logo products can help increase brand visibility and recognition. So go ahead and get creative with your logo product design and messaging,
Logo products are an important part of branded product marketing as they are a tangible representation of your brand that people can see and touch.
At Pinnacle Promotions, we understand the value of logo products and how adding them to your marketing strategy can positively impact your business growth. From IdeaKits™ to your very own online company store, we have the branded product solutions to make your brand stand out from the crowd. To learn more about how we can support your next logo product project, call us at 800.300.2007.
In this guide, we explore work-from-home essentials to help build employee loyalty and ensure your team has everything they need to help your business thrive.
It’s not a big surprise that we have seen a huge shift towards working from home in recent years. Even with offices reopening after the initial lockdown of the pandemic, many companies are expanding their talent base by opening up job positions for remote workers. As a result, many organizations have started to supply their employees with work-from-home survival kits full of essential items to help them stay productive, and comfortable to help build brand loyalty with new remote hires and even current remote employees.
In this blog post, we’ll explore why work-from-home survival kits are important and how promotional products can enhance them. We’ll also provide examples of promotional products that can be included in a work-from-home survival kit to make remote work more enjoyable and efficient.
Why Are Work-From-Home Survival Kits Important?
As companies embrace remote work, it’s becoming increasingly important to support employees and help them feel welcomed and engaged as a team. An article on trending statistics by Zippa shows that, as of 2022, 26% of U.S. employees work from home. While this number is down from 41.7% in 2020, 66% of employees work in a hybrid environment — working from home some days during the week. And projections show that by 2025, 36.2 million employees will work remotely.
All of this is to say that remote work won’t be going anywhere anytime soon! So how can employers help set their employees up for success?
One way to do this is by providing work-from-home survival kits that include essential items to help employees stay productive and comfortable. These kits can help ensure employees have what they need to work from home. And they can also be a powerful tool for building brand loyalty.
Think about it — when you send out a work-from-home survival kit to your employees, you’re not just sending them a bunch of random items. You’re sending them a message: “We care about you, and we want to make sure you have what you need to succeed, even when you’re working from home.” This can go a long way in building trust and loyalty between your company and your employees.
What are the benefits of giving your employees a work-from-home kit?
Now that we’ve explored the current and upcoming trends of working from home, let’s dive into the specific benefits that these kits can provide to both employees and companies alike.
#1 You reinforce your company’s values and culture
It’s not just about the message — it’s also about the items you include in the kit. By choosing promotional products that are both useful and on-brand, you can reinforce your company’s values and culture.
For example, if your company is all about sustainability, you might include a reusable water bottle or a set of bamboo utensils. Or if you’re a tech company, you might include a branded webcam cover, a wireless charging pad or other custom promotional tech items. By choosing items that align with your brand, you can create a cohesive experience for your employees and strengthen their connection to your company.
#2 You help employees feel connected to each other
Another benefit of work-from-home survival kits is that they can help your employees feel more connected to each other, even when they’re working remotely. By including items that encourage collaboration and communication, you can foster a sense of community among your team.
For example, you might include a set of branded earbuds for virtual meetings or a team-building game that can be played online. These small touches can go a long way in creating a positive and supportive work culture, even in a remote environment.
#3 Creates surprise and delight
Work-from-home kits can create surprise and delight for employees because they show that the company is invested in their well-being and success. By providing essential items for remote work, companies can help employees feel supported and valued.
Additionally, including branded promotional products in the kit can create a sense of excitement and exclusivity, as employees receive items they may not have expected. This can foster a positive emotional connection between the employee and the company, leading to increased loyalty and job satisfaction.
#4 Work-from-home kits can be shared on social media!
When employees share their work-from-home survival kits on social media, they can help to increase brand awareness and reach a wider audience. By showcasing the branded promotional products in the kit, employees are essentially acting as brand ambassadors for their company.
This can lead to increased engagement and interest from potential customers or job candidates who may be drawn in by the positive messages and values represented in the kit.
How to build a work-from-home kit
Now that you are more familiar with the benefits of work-from-home kits, you may wonder how to build one. While you can absolutely find pre-made kits, you may want to consider creating your own unique kit with items that reflect your brand and show thoughtfulness that your employees will recognize.
At Pinnacle Promotions, we offer custom kitting and drop shipping to help ensure you are giving the best work-from-home essentials. Just head to the link and fill out the form. From there our promotional professionals will assist you with building and shipping your kits exactly where they need to be.
Our Favorite Work-From-Home Essentials
To help you get started with building out your work-from-home survival kit, we’ve curated a short list of our favorite work-from-home essentials to help surprise and delight your team.
Help your employees add a bit of green to their offices with the Modern Sprout® One For One Tree Kits. The best part of these cute grow kits is that for every purchase a donation is made to plant a tree.
Maybe you need something quick for your newest team members – this pre-made Work From Kit has everything your new hire needs to get their home office up and running.
Custom Writing Instruments
We use writing instruments every day! Custom writing instruments such as pens, pencils, markers and more offer the perfect opportunity to give something useful and handy to help your employees keep notes for important projects.
Pilot G2® Premium Gel Roller Pen is a super smooth gel retractable Pilot pen with refillable ink that comes in a variety of colors.
The BIC Clic-Matic® Mechanical Pencil offers an innovative side lead-advance mechanism and a textured rubber grip for comfort and control.
The Textari Comfort Stylus Pen makes a great promotional item for new-hire welcome packages, office supplies, and more!
Custom Promotional Technology Products
Custom promotional technology products are perfect for work-from-home essentials. These items offer functionality to help ensure home office setups remain productive and streamlined.
Charge all your Qi-compatible devices with the Custom Shape 5W Wireless Charging Pad. Custom molded with your brand, this charger will make casual smartphone charging a breeze, keeping your remote employees productive and ready for anything.
After your team has charged up their phones, they can free up their hands with the Estand Bamboo Phone and Tablet Stand. It’s compatible with all major phones and tablets and made from FSC®-certified bamboo.
Pinnacle is Your Go-To for Work-From-Home Survival Kits
To put it simply, work-from-home survival kits can be a powerful tool for supporting your employees, building brand loyalty and creating a positive work culture.
By choosing promotional products that align with your company’s values and culture, you can reinforce your message and strengthen your connection to your team.
At Pinnacle Promotions, we have the tools to help ensure your work-from-home kits are a huge hit with new and existing remote employees. We can help you build your custom kits or maybe you are looking to build out an online company store with more work-from-home essentials. No matter the project, we have the solution.
So why not send out some survival kits today and show your employees that you’ve got their backs, no matter where they’re working from?
Are you tired of hearing that print marketing is a thing of the past? Well, we’re here to tell you otherwise. Print marketing is not only alive and kicking but also an effective and valuable investment for any business. In this post, we’ll give you four compelling reasons why you should still be investing in print marketing, even in the digital age.
#1 Print marketing is still valuable
In the digital age, it’s easy to forget about print marketing. But did you know that print materials like brochures, flyers, and business cards can still make a big impact? In fact, according to a 2021 Finance Online article, 80% of consumers still act on direct mail advertising.
Unlike digital ads that can get lost in the endless scroll, print materials are physical and leave a lasting impression. Finance Online also found that 77% of consumers say print drives higher levels of recall. Meaning that holding a beautifully designed brochure or receiving a stylish business card can create a sense of personal connection with the brand.
#2 Print marketing is tangible and memorable
Print marketing is still a powerful tool for businesses because it’s tangible and memorable. In a world where everything is digital, print materials offer a physical connection to the brand that people can touch, hold and keep. In fact, digital marketing and print marketing can be used in tandem. According to Newsworks, consumers who see print ads also tend to visit the advertiser’s website.
A well-designed brochure or business card can create a sensory experience that engages the customer. This makes print marketing ideal for promoting products and services that people want to experience firsthand, such as food, fashion or travel.
Another reason why print marketing is tangible and memorable is that it allows for greater creativity and personalization. With print, businesses can experiment with different textures, finishes, and shapes to make their materials stand out.
For example, a music festival might create flyers with bold colors and edgy designs to appeal to young, trendy music fans and attendees are more likely to keep these flyers or posters as memorabilia.
Since people are more likely to keep physical items like flyers, brochures and business cards, print materials can continue to promote your brand long after the initial interaction.
#3 Print marketing can be targeted
Print marketing allows companies to personalize their messaging and target specific audiences. Similar to digital marketing, print media can be tailored to appeal to a particular demographic, making it more effective in generating leads and conversions.
For instance, a natural skincare product company can create a brochure that caters to people who value organic and sustainable living by customizing the messaging, design and imagery to their interests. This company can then stock these brochures in local health food grocery stores to help spread the word about their products to their target audience.
In addition to its targeting capabilities, print media can also enhance a brand’s overall customer experience by providing tangible representations of the brand that customers can interact with. Examples of this include well-designed packaging or high-quality product catalogs that reflect the brand’s values.
By using print marketing to create a unified brand experience, businesses can develop a devoted following of customers who feel connected to their brand, making it a valuable tool for building a strong and memorable brand identity, regardless of company size.
#4 Print marketing is versatile
Since there is a variety of print media available, there are plenty of interesting ways to reach different audiences. Print collateral like brochures, flyers, and posters are ideal for promoting events and special offers, while business cards and letterheads are essential for creating a professional image.
Print marketing can also be used to create product catalogs, direct mail campaigns and even billboards. This flexibility makes print marketing an excellent choice for businesses that want to promote their products or services across a range of channels.
Another advantage of print marketing is that it can be used to reinforce other marketing efforts. A study from Top Media Advertising says that campaigns that combine both digital and traditional advertising channels are 400% effective!
Businesses can use print media to direct customers to their website, social media pages or other online platforms. This can be done by including QR codes, URLs or other calls to action, which can drive traffic to other marketing channels.
By combining print marketing with other marketing efforts, businesses can create a cohesive and integrated marketing strategy that reaches customers across multiple channels. This makes print marketing a versatile tool that can be used to support other marketing efforts and help businesses achieve their marketing goals.
Print Marketing with Pinnacle Print Shop
Print marketing is a powerful tool that offers a tangible and memorable way to connect with customers. Its versatility allows businesses to use it in a variety of ways to reach different audiences, while its targeted approach makes it an effective way to personalize messaging and engage with customers. Print marketing also offers a way to reinforce other marketing efforts, making it an essential part of an integrated marketing strategy.
With its ability to create a sensory experience that engages the customer and creates a lasting impression, print marketing is still a valuable asset for businesses looking to promote their products or services in a memorable and effective way.
With Pinnacle Print Shop, you can get all your online printing services and promotional products all in one place. From business cards and postcards to brochures and posters, we have all the print marketing materials you need to help your business grow.
Have a large print project but aren’t sure where to start? Our team of experienced promotional professionals will ensure you have all the print marketing you need for your next big trade show or conference. Give us a call today at 877.300.2007 to learn more.
Deciding between custom padfolios or custom portfolios? In this blog, we’ll explore the key differences between these two popular accessories and help you choose the one that best suits your needs.
When it comes to professional meetings, presentations, or interviews, how do you keep yourself and your team organized? Just imagine the embarrassment you could face shuffling around your papers at your biggest sales pitch of the year! But there is a solution you may not have thought of — custom padfolios and custom portfolios can keep you and your sales team looking and feeling professionally organized.
Padfolios or portfolios are essential accessories to keep your documents and notes organized. While the two terms may seem interchangeable, there are some significant differences between them. In this blog, we’ll explore what padfolios and portfolios are, their features and uses and how to choose the right one for your needs.
A Quick Explanation of Custom Padfolios and Custom Portfolios
Before you run off into organizational overload, let’s discuss padfolio vs. portfolio. You don’t want to end up ordering twenty-five, high-quality logoed folios, only to realize you’ve got the wrong size or material.
A padfolio is a small folder or binder that includes a notepad and a place to hold loose papers. It is typically made of leather, faux leather or fabric, and comes in a range of sizes and designs. A portfolio, on the other hand, is a larger folder that can hold multiple documents, such as resumes, business cards and reference letters. It may also include a notepad, as well as additional features like a calculator, a pen holder or a USB drive.
What are the differences between the two?
While both padfolios and portfolios serve a similar purpose, the main differences lie in their size, capacity and features. Padfolios are smaller and more compact, designed for carrying around a few documents or notes. Portfolios are larger and more spacious, ideal for carrying a complete set of documents for a project, job interview or business meeting.
Importance of choosing the right one for your needs
Choosing the right padfolio or portfolio can make a big difference in your professional appearance and organization. Having a quality and appropriate accessory can help you feel confident and prepared, and can make a positive impression on others.
What is a Customized Padfolio?
Customized padfolios are designed for easy transport and accessibility of documents, notes and writing instruments. They typically feature a ring binder, a notepad and a pocket or slot for loose papers. They are available in a variety of materials, such as leather, vinyl or fabric, and come in different sizes, from small pocket-sized to larger folio-sized.
Four most popular types of padfolios
There are several types of padfolios available, depending on the material, size and features — there is sure to be a customized padfolio to fit your brand.
Some common types include:
Leather padfolios: made of genuine or faux leather, with a classic and professional look
Portfolio padfolios: larger, with additional pockets and compartments for documents
Zippered padfolios: with a zipper or closure to secure the contents and provide extra protection
Tech padfolios: with a space to hold a tablet, smartphone, or laptop, as well as writing tools and papers
Pros and cons of custom padfolios
Padfolios are a popular choice for professionals who need to keep their notes and documents organized and easily accessible. While they offer several advantages, such as their compact size and affordability, there are also some drawbacks to consider, such as limited capacity and less durability than other options.
Custom padfolio pros
Portable and compact
Easy to use and accessible
Affordable and versatile
Lightweight and durable
Custom padfolio cons
Limited capacity for documents
May not provide enough protection for delicate items
Not suitable for formal presentations or business meetings
Best uses for padfolios
Padfolios are best suited for casual meetings, interviews, or personal use, where you need to jot down notes, carry a few documents, and stay organized. They are ideal for students, freelancers or professionals who travel frequently or work remotely.
Pinnacle Pro Tip
Leather custom portfolios and padfolios offer a classic, professional look while providing functionality. Depending on the style you choose, you have the option to screen print your leather custom portfolio and portfolio or deboss it — both imprint options give a sleek and stylish impression!
What is a Custom Portfolio?
Custom portfolios are larger and more spacious than padfolios, designed for carrying a complete set of documents, such as resumes, reference letters and contracts. They may also include a notepad, a calculator, a pen holder and other features. They are typically made of leather or vinyl, and come in a range of sizes, from letter-sized to legal-sized.
Types of custom portfolios
There are several types of portfolios available, depending on the material, size and features. Some common types include:
Leather portfolios: made of high-quality leather, with a professional and elegant look
Zippered portfolios: with a zipper or closure to secure the contents and provide extra protection
Presentation portfolios: with clear sleeves or pockets to showcase artwork, photography or design work
Tech portfolios: with a space to hold a laptop, tablet, or smartphone, as well as documents and writing tools
Pros and cons of portfolios
Portfolios are a popular choice for professionals who need to make an impressive statement in business settings. While they offer several advantages, such as their spacious capacity and high-quality materials, there are also some drawbacks to consider, such as their bulkiness and higher cost compared to other options.
Customized portfolios pros:
Spacious and roomy
Secure and protective
Professional and impressive
Suitable for formal presentations and business meetings
Customized portfolios cons:
Bulky and heavy
Expensive and limited in versatility
May be too formal or intimidating for casual settings
Best uses for portfolios
Portfolios are best suited for formal settings, such as job interviews, business meetings or client presentations. They are ideal for professionals in fields such as law, finance, or architecture, where having a polished and organized appearance is essential.
At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best custom padfolios and custom portfolios to make the right impression™.
What are the Top Differences: Padfolios vs. Portfolios?
Now that we’ve explored the pros and cons of both padfolios and portfolios, let’s dive deeper into the key differences between these two accessories. While both are designed to organize and protect your documents and notes, there are significant variations in their size, capacity, material, features and overall appearance. By understanding these differences, you can choose the accessory that best suits your needs and makes the right impression in any professional setting.
Size and capacity
The most significant difference between padfolios and portfolios is their size and capacity. Padfolios are smaller and designed for carrying a few documents and notes, while portfolios are larger and designed for carrying a complete set of documents.
Material and durability
Padfolios and portfolios can be made of various materials, such as leather, vinyl, or fabric. However, portfolios tend to be made of higher-quality materials and are more durable and long-lasting.
Features and accessories
While both padfolios and portfolios may include a notepad, portfolios often have additional features, such as a calculator, a pen holder or a USB drive. Portfolios also tend to have more organizational pockets and compartments than padfolios.
Appearance and style
Padfolios and portfolios have different styles and appearances. Padfolios are more casual and portable, while portfolios are more formal and impressive. The choice of material, color and design can also affect the overall look and feel of the accessory.
Pricing and value
Padfolios are generally more affordable than portfolios, as they have fewer features and are made of less expensive materials. However, portfolios can be a valuable investment for professionals who need to make a good impression and carry important documents.
How to Choose Between Customized Padfolios and Custom Portfolios
Choosing the right padfolio or portfolio is an important decision for any professional looking to stay organized and make a positive impression. With so many options available, it can be challenging to determine which one is right for you. In this section, we’ll provide you with some tips on how to choose the best padfolio or portfolio based on your needs, budget, and personal style.
Consider your intended use
Think about the situations where you will be using the padfolio or portfolio, and what type of documents and items you need to carry. If you only need to carry a few papers and notes, a padfolio may be sufficient. If you need to carry a complete set of documents, a portfolio may be the better choice.
Evaluate your brand style and preferences
Consider your style and preferences, as well as the image you want to project. If you prefer a more casual and portable accessory, a padfolio may be the way to go. If you want to make a professional and impressive statement, a portfolio may be the better choice.
Consider imprint options
Picking the right imprint method is crucial when choosing between a padfolio or portfolio. By thinking through your options and picking the right imprint method, you can create a custom padfolio or custom portfolio that really pops and makes the right impression on your professional contacts.
Imprinting options for padfolios and portfolios:
Screen printing: a great way to customize padfolios and portfolios with logos, graphics or text. It involves making a stencil of the design and then using it to transfer ink onto the surface of the accessory.
Deboss: this involves stamping the design into the surface of the padfolio or portfolio, creating a subtle and sophisticated look. This method is often used for creating a professional and upscale image and can be particularly effective when used with leather or other high-quality materials.
Full color: a fun and eye-catching way to customize padfolios and portfolios. It involves printing your design in full color onto the surface using a specialized printer. Keep in mind that this method may be more expensive than other customization options, but it’s well worth the investment!
Laser engraving: involves using a laser or other tool to etch the design into the surface of the accessory, creating a permanent logo or message that never wears. This method is often used for creating a professional and high-end look and can be particularly effective when used with durable materials like leather.
Weigh the pros and cons of each option
Consider the advantages and disadvantages of each option, and how they relate to your needs and preferences. Think about the size, capacity, material, features, and appearance of each accessory.
Assess your budget and investment
Finally, consider your budget and how much you are willing to invest in the accessory. Padfolios are generally more affordable than portfolios, but it is important to choose a high-quality and durable option that will last for a long time.
Let Pinnacle Promotions Help You Decide on Portfolios vs. Padfolios
In summary, both padfolios and portfolios offer a range of benefits and drawbacks depending on your needs and preferences. Padfolios are a more portable and affordable option, while portfolios offer more space and are often made of higher-quality materials.
Ultimately, the decision between the two comes down to personal preference and the specific requirements of your job or profession. By understanding the differences between these accessories and considering your own needs, you can make an informed choice that helps you stay organized and make the right impression in any professional setting.
Here’s our 1-2-3 for choosing padfolios vs portfolios:
If you’re considering using custom padfolios or custom portfolios as part of your marketing strategy, there are a few things to keep in mind.
#1 Understand your purpose: Choose a custom padfolio or custom portfolio that reflects your recipients’ needs.
#2 Choose a high-quality custom padfolio or portfolio: You want your padfolios and portfolios to be durable and long-lasting, so choose a brand and model with a good reputation for quality and the right price point for your budget.
#3 Consider the timing: Consider when and where you will give out your custom padfolios or custom portfolios. For example, if you’re preparing portfolios to help outfit your team for an important sales pitch, you will need them a few weeks before the big meeting.
With such a variety of choices, you may struggle with how to choose, but you don’t have to tackle your next project alone! At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and your quarterly or event budget and then offer the right solution for you.
We can even put together virtual IdeaKits™ full of customized padfolios and portfolios or other promotional swag to make your next promotional project a hit! Call us at 877.300.2007 and let us help you get the best plan together to help grow your business and brand.
Pinnacle Promotions created an adaptive online pop-up shop gift redemption program for Milwaukee Tool.
Milwaukee Tool, a world-class leader in designing and manufacturing power tools for the professional trades, needed assistance with gearing up for its quarterly sales meeting. The Milwaukee team needed an adaptive online shop solution to ensure the meeting had cohesive branding and created excitement.
The Challenge
Quarterly sales meetings are essential in evaluating wins and building cohesion in brand strategy. That’s why Milwaukee Tool wanted to offer attendees of its quarterly sales meeting a branded merchandise kit accessible only to confirmed attendees. These kits needed a range of selections for both men and women — all at no charge to the end recipient.
The Solution
Pinnacle stepped in to ensure the sales meeting was a hit! The Pinnacle team curated four themed merchandise kits and hosted them on a custom online pop-up shop. All attendees of the event were pre-authorized on the shop platform to safeguard access to registered users only. The shop was then customized with parameters that limited the shopping cart to one kit per user.
The pop-up shop technology gathered product quantities and address information during the live ordering window — allowing the Milwaukee Tool team to sit back while we fulfilled the orders.
Milwaukee Tool Pop-Up Shop Portal
The Result
The online pop-up shop collected and processed over 1,900 order submissions for Milwaukee Tool! After the ordering window was closed, the Pinnacle warehousing team went to work on packing and shipping each order straight to each attendee’s address!
