In the Holiday Season, I found myself among the hundreds of other shoppers feeling the pressure of finishing up my holiday shopping for my friends and family members.
In the mall this past weekend I couldn’t help but notice all of the unique shopping bags draped on shoulders, stuffed into carts or piled onto ever-so-friendly husbands on the benches in the middle of the mall. I realized this weekend the amazing power of custom bags and the impact they carry when being toted around the mall.
Whether the bags promote holiday graphics, or the store name, or 50% OFF EVERYTHING, custom bags can become a walking billboard for your store or brand. It’s almost as if your customers are paying you to advertise.
Hmm – now there is an interesting concept.
Eliza
Account Manager
It is interesting to think about the high number of impressions custom bags can obtain in shopping malls and other public places… Some grocery stores have started offering discounts to customers who bring their own reusable tote bags purchased at the store instead of relying on plastic disposable grocery bags. More retail chains should adopt this practice- savvy shoppers will do just about anything to save money!