Whether you are attending the trade show, hosting the booth, or the guest speaker, trade show technology is on the rise, and fast! Technology is making an impact across all aspects of the trade show world. Here are some key areas technology is changing the way we conduct and attend trade shows.
Giveaways
Giveaways have become more prevalent than ever at trade shows, and the use of tech trade show giveaways has increased year over year. Giveaways have transformed beyond uni-function pens, keychains, and bags.
-The promotional pen is no longer just a pen; it is a pen stylus and LED light combination.
-The branded keychain is no longer just a keychain; it is a LED flashlight and bottle opener.
-The imprinted bag is no longer just a bag; it is a full-color, screen-printed, reusable tote bag complete with embedded QR codes that links to the full event schedule online.
Security
Security has become an exceedingly important part of the trade show experience. It is more important than ever to protect your identity when traveling for business. It’d not just your personal information that is at risk, but a compromised corporate credit card can be a nightmare for both employee and company.
– RFID-protection (RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data) technology can be found in everything from logo’d travel wallets to laptop bags and briefcases. 
-We recently wrote about the rise of RFID protection in promotional products.
Apps
Last but not least, get a good app! Whether at a small venue near your office, or McCormick Place in Chicago there are several apps that can help the trade show traveler on the go!
–Google Maps can help you avoid traffic and arrive on time at the right destination.
-Whether parking at the airport or convention center, you’ll probably leave the facility with your arms full and tired feet. Don’t wander! Use the Find My Car app to help you locate your vehicle right away.
-This great blog post highlights a few other apps that can help make your trade show experience better.
Whether the attendee or host, your trade show experience will be touched, and more than likely improved by the increased use of technology. Be on the cutting edge of what you see on the trade show floor, and stand out among the competitors by upping your technology game with unique giveaways. Be safe with RFID technology promotional products. And, don’t forget to use Find My Car so you aren’t left wandering the convention center parking garage after a long day on the show floor.
