Challenge
Hush Puppies was looking to increase sales of Hush Puppies shoes in the Fall for their WeatherSmart campaign and in the Spring for their Commuter campaign using a gift with purchase. The Pinnacle programs team worked closely with the fabulous group at Hush Puppies to develop just the right products to help Hush Puppies make the right impression with their value-added items.
“Hush Puppies helped the world relax… but it took a bit of work to get there. The history of Hush Puppies is rooted in comfort innovation – from the first casual shoe with Worry-Free Suede® to the many patented technologies that make shoes more comfortable and lightweight. From the beginning, the revolutionary use of Scotchgard® leather protector, added during the tanning process, made Hush Puppies leather scuff, stain and water resistant and changed suede footwear forever. Water beaded up and rolled away, leaving feet dry and the suede soft, supple and looking like new. Hush Puppies made “worryfree” a benchmark of its shoes and its brand attitude. In the 1980’s, Hush Puppies combined “computer modeling, biomechanical design and state of the art shoe crafting” to introduce the Hush Puppies “Body Shoe®” and ushered in the walking shoe era.”
The long, storied history of innovation at Hush Puppies set the bar high for quality and unique product offerings!
Solution
Pinnacle provided our client with IdeaKits featuring product ideas that would speak to the campaign messages.
• For WeatherSmart Campaign, we designed a fashion-forward folding umbrella that would appeal to the retail distribution channel.
• For Commuter Campaign, we designed a fashion-forward keychain and introduced a clever, new & unique product called the PopSockets(R) for a mobile technology accessory.
Pinnacle managed the production and distribution of these 2 campaigns to Hush Puppies’s nationwide retail channels. We also held available leftover inventory on these items that we then re-purposed for Dealer Incentives (WeatherSmart) and to tie into a Social Media Campaign Giveaways (Commuter).
Result
Pinnacle not only was able to manage and execute the projects successfully for the US, but also for the UK and Canada markets. In addition the retail partners responsible were very impressed with the drive in sales and appreciated we were able to integrate into their distribution network without any hassles.
