Current Events News

Mar

2011

Pinnacle Contributes Promotional Products to Action Cycling Atlanta

Going on nine years, Action Cycling Atlanta has been the producer of AIDS Vaccine 200, a 2-day, 200-mile cycling event that benefits AIDS vaccine research at Emory Vaccine Center.

As a dedicated promotional products supplier for Emory University, Pinnacle Promotions was eager to support and promote Emory Vaccine Center’s efforts to develop a vaccine for HIV/ AIDS. We were presented with the opportunity to do so in February when Emory hosted Spin to End, Action Cycling Atlanta’s indoor cycling fundraiser to benefit the AIDS Vaccine 200 event in May. The Pinnacle team contributed custom-designed promotional products for the event, including t-shirts, carabiners, and whistles. Continue reading →

Mar

2011

360 Degree Images Makes Purchasing Promotional Products Easier

The process for purchasing promotional products for your marketing needs just got easier! PinnaclePromotions.com has launched 360-degree imaging for thousands of products. Customers can now interact with products before they decide to purchase them, taking the guessing out of buying promotional products.

By clicking on the “360 degree view” button on a product page, users can see the product spin in a 360-degree rotation, providing a full view of the promotional product. You can control the speed and direction of the spin by clicking on the image and dragging your mouse in the direction they desire. Continue reading →

Mar

2011

Promotional Products for Japan

On March 11, a massive 8.9 magnitude earthquake hit the Pacific Ocean near the coast of Honshu, Japan, resulting in a subsequent tsunami and overall tremendous damage to this northeast area of the country. With the country still in crisis – trying to stabilize a reactor in a nuclear plant rocked by the quake and searching for thousands missing, all in the midst of powerful aftershocks continuing to hit the region – many around the world are trying to help those affected by this disaster in any way they can – including by purchasing promotional products.

Continue reading →

Mar

2011

Promotional Gardening Tools Aid Designers of “The Orchid Show: On Broadway”

This Saturday, the New York Botanical Garden will be opening its ninth-annual exhibition devoted entirely to the beautiful Orchidaceae family of plants. Two theater professionals collaborated to design “The Orchid Show: On Broadway,” and visitors to the exhibit will be amazed by the dramatic arrangements of over 300 different kinds of orchids. The show designers decided to take a “conceptual approach,” rather than a standard geographic or conservation theme, and the orchids are strategically placed to guide visitors through the show.

Orchids are extremely temperamental plants, but the horticultural team at the New York Botanical Garden knows exactly how to stage and care for them using promotional gardening tools. Want to take on the challenge of growing orchids at home? Keep reading for a few tips that will help your plants flourish…

Feb

2011

Hey California, Don’t Get Rid of the Promotional Coffee Mugs Just Yet!

Last Friday, February 18, California Governor Jerry Brown told state agencies they would no longer be able to purchase or distribute branded promotional products such as logo apparel, promotional coffee mugs, and more. The move was the latest of Brown’s attempts to decrease the state’s multi-billion dollar budget deficit; previous initiatives to reduce the deficit included minimizing the number of employees who carry government issued cell phones.

During a recession, many companies follow Brown’s train of thought and cut their advertising budget as an attempt to save money. However, studies released by industry experts at PPAI show that there are many upsides to marketing in a down economy. For example, “marketing during a sluggish economy generates a more positive perception of your company; it shows a strong commitment to your products and services.”

Continue reading →

Feb

2011

Avoid Sharks- Have Fun in the Sun with Promotional Beach Items

Planning on spending your spring break or family vacation on the coast of Florida? If yes, fun in the sun will be better spent with promotional beach items than boogie boarding and snorkeling.

Yesterday, CBS National News reported that thousands of sharks were spotted swarming just 50 yards off the coast of Boca Raton, Florida. Biologists did confirm that during this seasonal transition from winter to spring, it is normal to see this type of behavior from sharks. The large number of sharks and their proximity to the coast is a typical migratory and feeding pattern. The sharks travel close to shore so they can feed on the bait fish trapped near the coast. Continue reading →

Feb

2011

Post-Jeopardy Plans for IBM’s Watson May Include Promotional Healthcare Products

If you watched Jeopardy! any night this week, you might have noticed something a little different. Watson, a computerized robot programmed by IBM, appeared between Ken Jennings and Brad Rutter, two of the top ranking contestants of all times. Following a tie with Rutter on Monday night, Watson blew his competitors out of the water on Tuesday and Wednesday. So, what’s a robot to do after defeating two former Jeopardy! champs?

According to CNN.com, IBM invested many years – as well as millions of dollars – in Watson. Thus, it’s understandable that they want to find an applicable use for Watson’s premier technology. So far, sources at CNN say that IBM has discussed the idea of “Watson, M.D.,” a tool that would be able to combine online resources with patient interviews, test results, and personal medical histories to help doctors diagnose their patients. If that’s the case, hospitals will certainly need to use promotional healthcare products to publicize their new technology. But, don’t purchase promotional healthcare products just yet; other possible applications for Watson include government, engineering, and business.

Watch the segment here

Sarah
Marketing Coordinator

Feb

2011

Good-bye Books…Hello Electronic Promotional Items

Today Borders Group announced it was filing for chapter 11 bankruptcy protection. Borders president, Mike Edwards said the current environment of curtailed customer spending, the lack of competitive capital resources, and other business negotiations has caused the group to go under.

As electronic promotional items like e-readers, MP3 players, and other media gadgets become the preferred medium, companies like Borders are struggling.

However, in an article by Barron’s columnist Tiernan Ray, Ray wrote mega bookseller Barnes & Noble is expected to have a positive EBITDA (earnings before interest, taxes, deductions, and amortization) of $104 million in 2013.

One of the reasons why companies such as Barnes and Noble, have been able to stay competitive is by creating and selling their own electronic promotional items. Ray adds, Barnes and Noble is expected to sell 2.35 million Nook units this year. Continue reading →

Feb

2011

Promotional Products to Enhance the Best 2011 Super Bowl Ads

If you’re one of the millions of people who watched the Super Bowl last night, you probably saw some great- and some terrible- new commercials. Judging by the buzz all over the Internet this morning, Volkswagen’s “The Force” (shown above) was a huge success, as was E-Trade’s “Tailor” spot. While Super Bowl ads provide great exposure for an advertiser (106.5 million people watched the big game in 2010), they come at a hefty price tag of $3 million for a 30 second spot. Furthermore, any company that plans to run an ad during the Super Bowl must plan ahead significantly, as space generally sells out by September of the previous year.

So, how do companies ensure that the planning and expenses are worth the effort? Effective advertising generally requires that a brand tells a story and furthermore, that the story is relatable. In addition to telling a relatable story, companies can also use promotional products to enforce the message long after the commercial ends. According to a study by the industry experts at PPAI, combining promotional products with a television advertisement results in a 69% increase in brand interest and a 52% increase in referral value.

Continue reading →

Jan

2011

Promotional Media Storage Cases Help Promote Brand Awareness

As more and more people invest in gadgets such as Kindles, iPads, and blackberries it is important to have the right promotional media storage cases to store, charge, and protect them.

Just last Friday, Mashable reported that Kindle books were now outselling paperbacks on Amazon, just six months after e-books outsold hardcovers. Now, Amazon can say e-books are responsible for their $10 billion earnings in a single quarter.

As portable electronics grow in popularity companies should consider using promotional phone or tablet cases to promote their brand or service. Whether a person uses there iPad in a coffee shop or a trade-show, people pay attention to the device and the case they store it in.

Similarly, consumers are intrigued by tablets and e-books and the accessories that come with them. With all eyes on electronics, get creative with brand awareness by jumping on the portable electronics bandwagon. Customizing promotional media storage cases could be the marketing factor you need to be seen.

Current Events News

Pinnacle Contributes Promotional Products to Action Cycling Atlanta

360 Degree Images Makes Purchasing Promotional Products Easier

Promotional Products for Japan

Promotional Gardening Tools Aid Designers of “The Orchid Show: On Broadway”

Hey California, Don’t Get Rid of the Promotional Coffee Mugs Just Yet!

Avoid Sharks- Have Fun in the Sun with Promotional Beach Items

Post-Jeopardy Plans for IBM’s Watson May Include Promotional Healthcare Products

Good-bye Books…Hello Electronic Promotional Items

Promotional Products to Enhance the Best 2011 Super Bowl Ads

Promotional Media Storage Cases Help Promote Brand Awareness

Recent Posts

Browse by Category

Archives

Get blog updates via email