Seasonal Marketing Ideas

With only one week left in my favorite month of all, I have big plans this weekend. I am determined to find the best pumpkin and show the world my unparalleled pumpkin carving skills! Okay. So that’s an exaggeration. There’s usually not too much more to my Jack-O’-Lantern than three triangles and a very crooked smile. But it is definitely one of my favorite ways to spend a chilly fall evening.

If you’ve read any of my past blogs, you know how partial I am to the cool weather, and (as the ladies in our department know) pumpkin flavored anything! So as October comes quickly to an end, I’d like to focus on a few simple pleasures that I would encourage everyone to participate in during the all-to-brief fall season.

Activity #1: Bake!
Anything with the spicy and fresh flavors of the fall. Apple Crisp and Pumpkin Muffins are two of my all time favorites. For a fun office event, hold an afternoon Halloween party. Encourage employees to bring in their favorite fall treats to share. Give kitchen utensils to all participants for an extra branding boost.

Activity #2: Take a hike…
Or a walk. Or even a stroll. The cool weather and soft sunlight are great times to get a little fresh air and a little extra exercise. And don’t forget to clip on your pedometer to see how far your stroll takes you.

Activity #3: Host a backyard bonfire
Take it outside! Break out the coolers and collapsible chairs and toast marshmallows over an open fire. Of course make sure that starting a contained fire is legal in your city. You wouldn’t want to risk that getting out of hand!

Activity #4: Carve pumpkins
Whether you break out the pumpkin carving equipment for the kids, or just for fun, pumpkin carving is a fun and creative break from the normal day-to-day routine.

Activity #5: Stock up on tasty treats
You want to be prepared for Trick-or-Treaters on the 31st! And a tip for parents, grocery bags are excellent for collecting the treats and goodies your little Ghosts and Goblins will amass Halloween night!

No matter what activities you choose to participate in this season, remember to incorporate promotional products into your marketing promotions and events. Hosting team events and activities is a great way to increase employee loyalty and morale. Take a break from the day and use Halloween and fun fall events as opportunities to bond with your team.

Enjoy!

Kim
Marketing Coordinator

Today is the first day of the fall season. I can’t lie. I LOVE the fall. From the crisp air to the new fall fashions (especially the shoes), I love everything about it. Because of this love affair, I try to incorporate as much as I can into this time. Whether it’s attending an outdoor fair, pumpkin patch or charity walk, I try to spend as much time as possible in the great outdoors.

As the weather continues to cool and the leaves begin to change into the familiar browns, oranges, yellows and reds of fall, it’s a great time to think about your upcoming promotions and fall themed events. Whether you’re like me and want to enjoy the weather outside, or you just like to enjoy the view from your cozy home, fall themed promotions can be a lot of fun.

Want to reward your employees for all their hard work? Consider hosting a Halloween party at the end of October. Give away Halloween totes and candy to your employees and clients. Make sure to give your employees lots of notice if you want to have a costume contest. Or consider pulling together a corporate team to participate in a breast cancer walk to raise awareness. You can even host a pumpkin patch or hayride! There are tons of ways to increase employee morale while building a stronger team.

And while you’re at it, make sure to outfit your team in branded apparel and headwear. From warm fleece jackets and vests to knit beanies and winter caps, appropriate apparel is key to distinguishing your group at events.

Get out and enjoy the weather while promoting your brand and business with custom promotional products and apparel. And don’t be afraid to take advantage of the season when planning your promotions.

Hooray for fall!

Kim
Marketing Coordinator

Artwork from Art for Heart, an exhibition of paintings by nearly 200 children, from toddlers to teenagers, who lost loved ones in the attacks on New York City's World Trade Center.

On September 11, 2001, a terrible tragedy occurred in our nation. The 9/11 series of attacks left thousands of innocent victims and mass destruction in its wake. The aftermath of this horrible disaster affected not only the thousands of people directly involved in the attacks, but billions more, as family members and loved ones of the victims, the American population, and even the rest of the world continue to grieve.

Despite the immense pain and hurt inflicted on the American public, some citizens have taken it upon themselves to ensure that the lives lost were not in vain. This year marks the first federally recognized National Day of Service and Remembrance, a holiday which materialized in response to the perseverance and efforts of the 9/11 community and Congress, as well as thousands of organizations and support groups around the country.

The 9/11 non-profit organization called MyGoodDeed spearheaded the campaign to make this significant date in history a national day of remembrance. The organization’s website, https://www.911day.org/, was launched with the goal of “rekindling the spirit of unity that swept the nation in the wake of the attacks,” says cofounder David Paine. After losing a loved one in the 9/11 attacks, Paine and his friend Jay Winuk established the organization to remember the incredible feats and sacrifices made by so many Americans in the face of tragedy.

Yes, there are countless ways that you can use promotional products as part of non-profit and philanthropic campaigns year round, but why not take action today to make a difference in the world around you? From picking up trash around your office, to volunteering at a local food bank or homeless shelter, take it upon yourself to be a good Samaritan and dedicate a few minutes of your time to give back to our country in return for all the opportunities that it has made possible for you.

I stumbled across the 9/11 Day widget at https://www.911day.org. It is a clever (and easy!) way to share and obtain ideas about how to recognize the National Day of Service and Remembrance, and I hope that you, each and every one of our loyal blog readers, decide to respect and honor the sentiments of this national holiday in your own unique and special way.

Dana
Marketing Coordinator

It’s that time of year again. The days are getting shorter, the sun seems softer and the breeze is getting cooler. As summer winds down and we enter into the fall, its time to think about the fall season and all of the events it brings.

One of the things closest to my heart is Breast Cancer Awareness Month. Each October, the American Cancer Society, Susan G. Komen for the Cure and other non-profits hold annual walks and fundraising drives to raise funds and awareness of the life-threatening disease that impacts nearly 200,000 women each year.

This October, show your support in the fight against breast cancer with pink promotional products. Does your company attend an annual breast cancer walk? Outfit your team in pink branded apparel. Not only will you be showing your participation in the event, but you’ll be promoting your company as a brand that cares.

Want to raise extra money for your charity of choice? Sell branded pink products before the event, or even at the event if rules allow. From tumblers and keychains to apparel and tote bags, selling pink promotional gear is a great way to earn last minute donations. With so many inexpensive, unique pink items out there, you can afford to have fun with your promotion.

As October quickly approaches, don’t forget to shop for all your pink supplies. Demonstrate your support in the battle against breast cancer with pink promotional products.

Think pink and join the fight against breast cancer!