Seasonal Marketing Ideas

07
Jul
2010

Promotional products to beat the summer heat

Hopefully most of you made it through the 4th of July holiday safely. Luckily it wasn’t too terribly hot here in Atlanta, but I have been reading in the news about the terrible heat wave hitting the Northeast. They sure could use some cooling promotional products such as the personal mister fan or even just a really large promotional water bottle. The summer months bring our industry some of the most fun and creative promotional products of the year. With so many companies holding outdoor events there is nothing better than having not only fun, but functional promotional products to help us keep our cool.

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04
Jun
2010

Stressed? Find relaxation in promotional products

The weather is getting warmer, the days are longer and what does that mean for most of us? Vacation? Not so much, I think many Americans want to get in vacation mode, but tend to take on more with the days being longer, which can lead to stress. Don’t fret, there are plenty of promotional products to help you manage. Promotional stress relievers are by far the most economical promotional product, but our promotional product offerings go way further than that. We carry everything from spa kits to yoga mats. So keep your cool and remember to just sit back and relax every once in a while.

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01
Jun
2010

Staying Safe on the Road with Emergency Automotive Products

As Sarah mentioned in her blog post Friday, the highways are crawling with bad drivers. With the ever present risk of an accident lingering over frequent commuters like myself, it is important to be prepared in case of emergency.

While I do my best to stay safe while I’m on the road, this weekend my husband once again reminded me about the importance of keeping emergency automotive products in my car at all times.

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21
May
2010

Boosting Sales This Summer with Custom Sports Bottles

I was filling up my tank at a gas station down the street the other day when I noticed this hard to miss ad above each gas pump.


I couldn’t help but snap a picture. What an excellent way to boost sales and keep your customers coming back to your station for their regular fill-ups. By selling eco-friendly, reusable custom sports bottles, they give their customers an attractive drinkware item and a reason to keep coming back to their location, all summer long.

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07
May
2010

Top Ten Promotional Products for Summer


While it technically may still be spring, the summer heat is definitely being felt in Atlanta this week. With temperatures hitting the 90s, the summer cookouts are on and the Frisbees are flying. With that said, I’ve worked up my list of the top 10 promotional products for summer.

Catch them while they’re hot!

1.. Brightly colored sunglasses – Inexpensive, colorful and useful.
2. Koozie® can coolers – Keep your drink icy cold and your hands comfortably warm.
3. Flying Discs – Use as a paper plate holder at a picnic and then toss them around to digest.
4. Custom t-shirts – Perfect for family reunions, corporate picnics, summer camps and any other summer fun.
5. Bumper stickers – This may seem like an unexpected addition to the list, but road trips, anyone? Logo + car = LOTS of exposure.
6. Beach totes – A great beach tote will last for years, and is a much-needed promotional product for vacationers everywhere.
7. Water bottles – Quench your thirst on the beach, by the pool, in the park or at the office.
8. Custom visors – They block the sun like your favorite hat, but help keep you feeling cool and comfy.
9. Sunscreen stick – The sun is hot! Don’t get burned.
10. Branded towels – After spending time in the pool or ocean, a large beach towel is a great way to dry off.

image by D Sharon Pruitt

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04
May
2010

Easy Bean Dip + SmashWipe Promo Products = Delicious and Mess-Free Cinco de Mayo

Tomorrow, millions of Mexicans and Americans on both sides of the border will gather in neighborhood bars, local restaurants and at friends’ houses to celebrate Cinco de Mayo. These celebrations honor the anniversary of an 1862 battle when the Mexican army- considered the underdog- defeated Napoleon III’s powerful French army. From the small yet popular block party in Atlanta’s Virginia Highlands neighborhood to the largest Cinco de Mayo street fair in the world that occurs annually in Los Angeles, celebrations in the United States seem to grow in size and spirit every year.

Companies can join the festivities with informal lunchtime barbecues designed to increase camaraderie amongst employees and managers. In fact, studies show that providing informal opportunities for employees to gather often results in increased motivation, innovative ideas and even more sales. So fire up the grill and start cooking! Just don’t forget to bring custom SmashWipes for an easy cleanup. Employees can wash their hands with these convenient washcloths in order to return to work mess-free, while also taking note of the imprinted logo.

Keep reading for an Easy Mexican Bean Dip recipe…

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30
Apr
2010

Promotional products for outdoor events

As the weather is getting warmer and we are getting into the full swing of Spring, it is time to dust off those flip flops and get outdoors. Promotional products play a big part in the changing seasons and outdoor promotional products are some of the best products I believe we have to offer in our industry. Living in Atlanta, the warm weather means an increase in activities as well, ranging from concerts to sporting events. It is just nice to be outside and relax in the sun. I just bought my first grill for my new townhouse and I need to get some promotional picnic products. I might have to order a sample, because we even sell those.

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22
Apr
2010

Earth Day Activities and Promotion Marketing Ideas

Happy Earth Day!

Eco-friendly promotional products tend to be extremely popular and sell out quickly in March and April because of the considerable amount of companies that choose to celebrate Earth Day. This year, why not strive to live a more eco-conscious existence 24/7, 365? It is easy to let green initiatives fall by the wayside after the media buzz surrounding Earth Day dies down, so for a few ideas to help you and your organization stay on track with your sustainable objectives year-round,

1. Catering a client lunch or dinner? Hire local caterers known for using organically grown ingredients to please your guests’ palates AND Mother Earth.

2. Opt for energy efficient technology and lighting in your workspace. Power saving equipment has become much more readily available, as well as less expensive, in recent years.

3. In winter, keep office thermostats set to temperatures between 65 and 68 during business hours, and lower the temperature a few degrees to 60-65 after hours. Similarly, in summer, stick to temperatures of about 78-80 degrees during the workday and slightly higher than that when the office is unoccupied. You’ll be surprised by how much difference raising and lowering the temperature a few degrees during off hours can impact your monthly heating and air conditioning bills!

4. Patronize eco-friendly businesses like Pinnacle Promotions for promotional office supplies, custom imprinted apparel, and trade show giveaway items. We donate a portion of all proceeds from sales of our EarthSmart™ products to 1% for the Planet, an international network of over 1,700 environmental organizations.

5. Participate in community betterment activities. Whether you sponsor a volunteer event or form a company team to take part in a fundraiser, you can give back to your neighborhood in a variety of ways. In addition, you can maximize the impact of your company’s volunteerism by using promotional products to thank volunteers. Check it out if you are in need of some Earth Day inspiration… and because it is just plain awesome!

“We do not inherit the earth from our ancestors, we borrow it from our children.”

-Native American Proverb

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16
Apr
2010

Apply the promotional sunscreen and get outside!

There is nothing I like better than the all two brief weeks before and after summer, when the weather is just right to enjoy the sunny afternoon outside. With numerous outdoor festivals, concerts and events going on each weekend, it’s easy to find an excuse to get outside.

When planning for your spring and summer events and promotions, consider bringing a little of the outdoors into your campaigns. Promotional sunscreen and other outdoor related products are an inexpensive and thoughtful way to reach out to your employees and clients during the spring and summer seasons.

Continue reading…

Posted by Admin in Seasonal Marketing Ideas, 0 comments