It’s Shark Week on the Discovery Channel, which means that I’ll be camped out on my couch every evening this week. Discovery and its sponsors have created a ton of promotional products to get viewers excited about the original programming they’ll debut during the next few days, including apparel, games, and even shark-inspired cocktails. I’ve found that I can deal a little better with those high-definition Great Whites when I keep a shark-shaped stress ball in hand while I’m watching (even though every year I swear I’m not going anywhere near an ocean for the next six months).