I was a wee little one when neon clothing and accessories were all the rage in the 1980’s, but I still got on the trend bandwagon with OP (Ocean Pacific) jams and a paint-splattered tee. I though I was pretty cool, considering that my trendsetting Grandmother had the matching ensemble. The 90’s were not much better, giving us another regurgitation of neon, worn by ravers and club kids. Glow sticks, makeup, glitter and hair dye were doused with neon hues. It seemed the more the better.
Neon in 2012 is a bit more wearable and safe for the everyday consumer. What is hip now? Wear a pop of neon, a whisper if you will. Accessories such as belts, cuff bracelets, hats and handbags are in this season. This trend has been going strong for over a year in the retail world and it is slowly transitioning to promotional products and branded apparel. Neon is also being shown on t-shirts, very big on collegiate type apparel. If you are looking for a way to be seen as trendy and modern try placing your logo with a one-color imprint on these neon stunners. These are my picks for the season.
Check out the Authentic Pigment Ladies 5.6oz Ringspun Tank . This tank is made with 100% ringspun cotton, making it soft to the touch and fabulous to wear. I really dig the neon shades for this year, but the style is available in subtle pigment dyed shades as well.
Authentic Pigment 5.6oz Pigment-Dyed & Direct Dyed Ringspun T-Shirt . This generously cut tee is available in over 5o shades, including 5 neon hues! The 100% preshrunk ringspun cotton is the prefect canvas for screen printing.
Authentic Pigment Ladies 5.6 oz Ring spun T-shirt . This is the ladies version of the t-shirt above. This is an ideal style for sororities, women’s groups and clubs. Available in 14 colors, including neons.
And I could not leave you with out sharing some fun NEON accessories:
Promotional Malibu Neon Sunglasses. Who doesn’t want to look cool in the summer? All most everyone looks good in this shape, my favorite shade is the neon aqua.
The Chi Chi Shopper Tote is a fun way to get attention to your brand. This laminated tote is available in 5 colors, including 2 neon shades. A great idea for boutiques and fashion forward industries.
Are you into NEON this season? How are you wearing this trend?
Megan
Merchandising Manager
