http://thesituationshirt.com/
On my way to work this morning, a local radio station was discussing how reality star Mike “The Situation” of MTV’s Jersey Shore has one of the highest grossing phone apps ever with GTL locations and a “Grenade Dodger” game. “The Situation” already has several other businesses in the works and he also, supposedly, has a t-shirt coming out that will have a hole in the belly so you can show off your “abs”. You may not initially think of that product being custom t-shirts, but it definitely is, it promotes the brand that he is making for himself and MTV indirectly for introducing him to the world. So if someone like “The Situation” can make himself famous with custom t-shirts, think of what it can do for your business.
I would like these shirts a lot better if they didn’t show the wearer’s abs through the hole, but rather included a graphic of “The Situation’s” abs in the design… Either way, they are a great example of personal branding!