In Israel, teenage visitors to the Coca-Cola Village can take advantage of brand new technology that allows them to automatically update their Facebook status by scanning a promotional wristband across a digital reader. In order to win a three day trip to the Village, teenage consumers must sign up through Faceook in small groups and collect a specified number of bottle tops, as well as pay a $50 fee to take care of all accommodation, food and activities. The Village, which opened five years ago, plays host to 600 to 800 teenagers at a time, offering them access to amenities like horse-back riding, massages, rock concerts and sports. To learn more about the Coca-Cola Village and how these high-tech wristbands enhance guests’ experiences, keep reading…
According to an article on AdAge.com, the “Like Machine,” created by Enon Landenberg, joint CEO of Publicis E-dologic, allows village guests to register that they “like” a certain activity on Facebook. Essentially, a guest can place his or her wristband next to the readable device by the pool and their Facebook wall will instantly document that the individual “likes” the pool at Coca-Cola Village. Another creative usage for the “Like Machine” is for photo tagging purposes, as photographers at the site can snap photos of guests, upload their images, and tag their subjects efficiently and easily on the Coca-Cola Village Facebook page.
The social networking aspect of these tech-savvy wristbands makes them extremely valuable marketing tools for any organization. Consider the potential buzz that can be generated by incorporating promotional items like these into your marketing mix- with the popularity of social media showing no signs of waning, your organization can be a part of history by adding digital marketing components to run-of-the-mill promotional products.
