Avatar

Get Fashionable with Personal 3-D Custom Sunglasses

colon+right.bracketThe success of 3-D films has created a sort of frenzy over 3-D products. Not only are ticket sales to big-screen films increasing, but 3-D television sets are popping up in bars and homes.

In an article on Mashable, a news source for social and digital media, it was reported that at the peak of the Avatar film 798,000 pairs of disposable 3-D glasses were used a day. One day!

In an effort to stylize the 3-D viewing process, save the planet, and keep track of your “specs,” you can now purchase 3-D custom sunglasses. The logic…as 3-D entertainment breaks out into the social scene, it’s now more important than ever to look good while watching sports teams in bars.

The darkness inside the theater masked some of the “dorkiness,” but in bars, clubs, and homes you can’t hide! Companies like Oakley, Polaroid, Calvin Klein, Moshka 3-D, and Gucci have designed glasses to help 3-D fans look good. Throw on your custom sunglasses strap, and you’ll never loose track of your one of a kind glasses. Continue reading →

Posted by Admin in Cool Promotional Products We Love, 0 comments

Happy Meal Hamburger and a Side of Promotional Toys Please

happymealThe “Happy Meal” debuted at the fast-food chain McDonald’s in June of 1979 as an advertising medium to promote McDonald’s as a family restaurant, especially one for those with small children. It cost one dollar, and along with the choice of hamburger or cheeseburger, small fry, and small drink, also came, of course, the Happy Meal Toy, which in 1979 meant either a McDoodler stencil, a puzzle book, a McWrist wallet, an ID bracelet or McDonaldland character erasers. Since then, children across the globe have been delighting in this kid-sized meal with a side of fun found in cheap, plastic promotional toys.

But beyond the capability of occupying a child’s interest for a few moments, these Happy Meal Toys have also been known to promote new movies – the first such promotion being the Star Trek Meal for Star Trek: The Motion Picture in December 1979 – prompting adult Star Trek fans to purchase happy meals too in order to receive these collectable items. One of the most popular Happy Meal movie promotions was for the release of 101 Dalmatians in 1996. It featured 101 different Dalmatian toys in enclosed packaging so purchasers did not know which promotional toy they were getting until it was opened. This enticed collectors to make even more purchases. (In may of this year, an 11-year-old boy Luke Underwood sold his 7,000-piece collection of McDonald’s promotional items – toys, boxes, posters and more including the only known complete set of the 101 Dalmatians – at auction for a whopping £8,130 (that’s over $11,000)!)

avatar_happy_meal_toys1The Happy Meal Toy movie-promoting trend continues today with the most recent promotion for the upcoming film by James Cameron, Avatar, which opened in theatres worldwide this past Friday. The campaign features six different interactive toys such as Tsu’tey, a character from the film, who lights up when you make a clapping noise. McDonald’s is hoping to boost sales by tying its products to the highly anticipated movie.

Posted by Admin in Product Placement in the Media, 1 comment