breast cancer awareness

16
Oct
2014
Delta and Pinnacle go PINK!

Delta and Pinnacle go PINK!

They’ve done it again! Delta has been an ardent supporter of breast cancer awareness for more than ten years. Each October, they pink out their planes, their uniforms, their in-flight menus, etc. all in an effort to donate and support breast cancer awareness in hopes of finding a cure.

Courtesy of Delta

Courtesy of Delta

We wrote about Delta’s commitment to awareness last year. And this year, they do not disappoint. On October 1st, they celebrated the 10th anniversary of the “Breast Cancer One” Survivor Flight.

“Delta Air Lines’ annual “Breast Cancer One” employee survivor flight took place yesterday, kicking off the airline’s month-long campaign to generate awareness and raise money for The Breast Cancer Research Foundation. This year marked Delta’s 10th annual survivor flight, which honored more than 140 employee breast cancer survivors with a trip from Atlanta to New York City.”

Companies across America are raising awareness and raising hope. Pinnacle Promotions sells promotional products that focus on helping our clients promote their cause and hopefully raise money. In an effort to support our customers, we are offering more awareness ideas than ever before. We have created blog posts and idea shops and social images in hopes of exposing our clients to new and fresh ideas. We even PINK’d out our website for October. Click to see our site design, and explore our awareness options.

InspireYour Brand4 Screen shot 2014-10-16 at 9.57.53 AM Inspire_Your_Brand 2014-09_Large_Inspire

We love to hear about what other companies are doing to raise awareness. If you or your organization is leading a charge against breast cancer, let us know! We’d love to hear about it and share it with others.

Pinnacle Promotions

Delta and Pinnacle go PINK! #awareness – A new blog post from @PinnaclePromos

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Posted by Lee in Awareness Promotional Products, 0 comments
18
Sep
2014

7 Awareness Products that Make a Big Impact

Everyone is talking about it! The ALS Ice Bucket Challenge. The challenge was started by golfers on a television show called the Morning Drive, and brought full-circle when golfer Chris Kennedy challenged his cousin and connected the challenge to fundraising for ALS research. The challenge has helped to raise almost $95 million dollars this year, whereas the ALS Association raised just over $2 million dollars in all of last year. The Pinnacle Art department was recently challenged, and they performed their own ice bucket challenge. (Watch the Pinnacle Promotions Ice Bucket Challenge HERE)

If your organization doesn’t have the notoriety yet of the ALS challenge, there are things you can do to generate awareness for your cause or event with the use of promotional products. And, when thinking about awareness products the first question you should ask yourself is, “What do I hope to accomplish with this promotional item?” Most of our top promotional products fall into one of three categories: Giveaways, Prizes, For Sale.

Here are some examples of products our clients have used for Awareness events, and the categories in which they were used:

Giveaways

1.

Awareness RIbbon Keychain

Awareness RIbbon Keychain

2.

Debossed Silicone Wristband

Debossed Silicone Wristband

Prizes

1.

Max Performance Smartphone Armband

Max Performance Smartphone Armband

2.

Bottle for a Cause Custom Water Bottle with Silicone Bracelet

Bottle for a Cause Custom Water Bottle with Silicone Bracelet

For Sale

1.

Ribbon Car Sign Magnet w/ Custom Imprint

Ribbon Car Sign Magnet w/ Custom Imprint

2.

Neon Fruit Infuser BPA Free Water Bottle 24 oz.

Neon Fruit Infuser BPA Free Water Bottle 24 oz.

3.

Die Struck Sandblasted Lapel Pin

Die Struck Sandblasted Lapel Pin

Brand the right promotional product for either a giveaway, a prize or as a for-profit item, you can put your event or cause logo on an item that can extend the reach of your message. Use the branded items to share your story, to start a conversation or to raise money. Awareness is the ultimate goal even if you aren’t using an ice bucket to get your cause out there.

Do you have a favorite promotional product from an event or cause? Share a picture with us on our Facebook page at facebook.com/pinnaclepromotions.

Pinnacle Promotions

7 products that will get your cause noticed! A new blog post from @PinnaclePromos #awareness

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Posted by Lee in Awareness Promotional Products, 0 comments
15
Oct
2013

Show Your True Colors: Breast Cancer Awareness Month

There may be no more recognizable promotional theme than the Awareness Ribbon. And, there may be no more recognizable monthly awareness campaign than October’s Breast Cancer Awareness month.

The contemporary version of the Awareness Ribbon was first displayed by Penney Laingen in 1979. Penney’s husband was one of the 52 Americans held during the Iran Hostage crisis. Penney used yellow ribbons to decorate trees, and mailboxes, jacket lapels and shirts to encourage support and bring awareness to the American hostages.

Today, there are more than 50 recognized awareness ribbons. One of the most identifiable is the pink Breast Cancer Awareness ribbon. Since the Pink Ribbon Campaign began in 1992, the ribbon has appeared on countless merchandise items and promotional products. Through market saturation and awareness, hundreds of millions of dollars have been raised for breast cancer research.

Companies and organizations have joined the fight against breast cancer by adding the pink ribbon to their marketing items, corporate logo items and promotional products.

 

Delta Airlines Pink Plane to support Breast Cancer Awareness. Photo courtesy of Delta Airlines.

Photo courtesy of Delta Airlines.

Delta Airlines flies to the top of the category of companies supporting breast cancer awareness from the inside out. From the Delta Airlines “pink plane” to special awareness uniform pieces to special in-flight promotional food and amenities, Delta invites both employees and customers to experience and participate in the corporate campaign. https://onforb.es/17GcZXZ

 

No matter the size, here are just a few ways your company can make an impact for awareness:

• As a company, participate in a community event such as Relay for Life or Race for the Cure.
• Host a service day for an employee or family member dealing with breast cancer to do yard work, make meals, or complete tasks around their home.
• Hang a wreath in the office and allow team members to wrap a ribbon or hang a tag on it to represent a loved one or friend who has been affected by breast cancer.
• Have a T-Shirt day in the office. Provide company-logoed shirts or simply ask team members to wear pink shirts.
All of these simple activities can be the perfect opportunity to share important health tips, recommend other opportunities to help, or to raise money for a person or organization affected by this terrible disease.



 


Pinnacle Promotions


Posted by Lee in Brand Identity and Corporate Logos, 0 comments
		





	
			

				
				

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Have You Ordered Your Breast Cancer Awareness Promotional Items Yet?


Creative Commons License photo credit: smthcriminal29


Curious about the recent surge in pink products and breast cancer awareness promotional items? Breast Cancer Awareness Month (October) is only a few days away, and organizations including the American Cancer Society, Susan G. Komen for the Cure, and others are busily preparing for annual walks and fundraising drives. In 2011, it is estimated that 230,480 new cases of invasive breast cancer will develop among American women alone. Additionally, 39,520 breast cancer deaths are anticipated by year’s end. It is the most common cancer in women worldwide.


The likelihood that several employees and/or customers of your business have been affected by breast cancer in some way is high, as hundreds of thousands of Americans suffer from the disease themselves, know someone who is currently or has battled it, or have lost a loved one to it. Your brand can support awareness and fundraising efforts in a number of ways. From forming a team to participate in a local breast cancer walk to selling breast cancer awareness promotional items at your store with proceeds going to breast cancer research, any action you choose to take will make a difference. For more Breast Cancer Awareness Month promotional ideas, check out Kim’s “Think Pink!” blog post in our archives.


Although now is an ideal time to capitalize on Breast Cancer Awareness Month, don’t forget about the plethora of other individuals and groups in need of resources in your community and beyond. “Cause marketing” is a popular approach to corporate social responsibility, and sends a stronger message than a simple monetary donation.


By encouraging your organization to partner with a deserving non-profit organization, both parties can reap the benefits of increased awareness and improved brand perception. According to the Cone Millennial Cause Study in 2006, 89% of Americans between the ages of 13 and 25 responded that they would be willing to switch from one brand to another brand with a comparable product and price if the latter brand was associated with a “good cause.” A non-profit organization aligned with a for-profit business stands to benefit from exposure to a new audience (the for-profit brand’s customer base), as well as financial backing and exposure via previously untapped marketing channels.


So what are you waiting for? We can’t wait to hear about your upcoming cause marketing initiatives and help you find the perfect promotional items to complement your ideas!


Posted by Admin in How to Reach a Target Audience, 1 comment