building brand evangelists

NPR Hosts Their First Swag Sale Event

Last weekend NPR hosted their first ever warehouse sale where public media fans lined up to buy NPR swag and meet their favorite personalities. It was deemed a big success as lines formed outside its Washington D.C. building.  They sold everything from your basic t-shirts, coffee mugs, window clings, and beer koozies to bizarre items like Carl Kasell plush dolls and pillows.  They incorporated social media into the event by using the hashtag #NPRswag to tag pictures of you and your NPR merchandise.  Check out NPR’s blog to see a slideshow of fans and their merchandise.

Photo credit dcist.com

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