Creative Commons License photo credit: woodleywonderworks
Here at Pinnacle, custom candy is a consistently popular product category season after season, and it is no surprise that businesses are trusting branded sweets to effectively target their end users.
This year is shaping up to be the best year for the sweets industry in at least a decade- from January through May, confectionery sales were up 4.3% over the same period last year, according to the National Confectioners Association. Smartmoney.com took a deeper look into the candy industry in the article, “10 Things Candy Makers Won’t Tell You,” and you may be shocked by some of the author’s revelations.