custom products

26
May
2015
Your Promotional Pocket Guide: 5 Must-Haves for a Beach Ready Brand

Your Promotional Pocket Guide: 5 Must-Haves for a Beach Ready Brand

As the weather warms up and summer vacation travel plans are in the works, now is the perfect time to promote your brand message. Customers are getting themselves in shape for spending time at the beach, and – to be completely honest – your brand should be, too.

Promotional products will help both you and your customers take full advantage of a relaxing day at the beach. Consider these five essentials for a beach-ready brand, and your customers will thank you every time your products make their beach day just a little more enjoyable:

Sun Protection Promotional Products

As we’ve mentioned before, with warm weather comes the risk of skin damage from sun exposure. Helping customers enjoy the outdoors without experiencing these potential problems can give your brand a competitive advantage. Branded sun-protection products like sunglasses, sunscreen, visors, and handheld fans, show your customers that your brand is considerate of their needs and well-being. These types of promotional products can be easily stored and carried, ensuring optimal brand mileage and continued exposure.

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Tap Into Nature With Eco-Friendly Promotional Products

Since summertime is when most of us head out to enjoy the outdoors, it’s also the perfect time to show your customers just how much you appreciate and respect the environment. Custom eco-friendly products like reusable tote bags, BPA-free water bottles, eco-safe water bottles, and bottle coolers are excellent options if you are looking for unique giveaway items that will highlight your brand personality and help you develop a good reputation. These environmentally-conscious, custom products will make for meaningful mementos, and they are guaranteed to see repeated use.

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Stand Out With Bigger Outdoor Promotional Products

While there’s no doubt that the aforementioned smaller promotional products will boost your brand awareness, these larger outdoor products will make an even more impactful brand statement. Custom branding larger items like beach towels and mats, coolers, beach chairs, and picnic baskets provide considerably more space for your branding to be displayed. This is an economical way to advertise your business and create greater brand visibility. You can cleverly draw attention to your brand without expensive and intrusive advertising. In turn, you’ll easily develop a brand following. These make wonderful complementary gifts, which customers will love to receive and show off at their beach parties.

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Liven Up Playtime With Promotional Products

Infuse some branding into your customer’s beach fun. Custom printing your corporate logo onto family-friendly products like frisbees, beach balls, paddle ball sets, and soft dart rockets offer customers an unexpected token of appreciation that will help them remember your brand. This will propel their interest in sharing your brand message with others. These fun-inducing promotional products add an extra dose of branding charm that will connect with customers on a more personal level, and custom toys and games will appeal to all age groups.

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Promotional Products from Top to Bottom

It may be hard to believe it, but beach staples can go a long way if they are appropriately custom printed with your company logo. Customers will be ready from head to toe wearing items like your custom flip flops and swim goggles, and they will be reminded of your brand as they go from casually strolling on the sandy beaches to taking a dip in the refreshing waters. These practical gifts will be kept, remembered, and frequently used, so they are a good way to reward customers for their support.

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You can easily satisfy the needs of customers AND your business by taking each and every detail of the beach experience into account.

By taking advantage of custom beach products, you can subtly integrate your brand message into the lives of customers AND ensure your logo enjoys a nice, long summer vacation.

 

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07
May
2015
Brand Building: How to Boost Brand Loyalty with Promotional Products

Brand Building: How to Boost Brand Loyalty with Promotional Products

Attracting a potential lead and then turning that lead into an actual customer is the essence of all marketing efforts. And in order to be successful and generate momentum for your brand, you then need to convert that first-time customer into a loyal one.

The more loyal your customers are, the more they’ll be willing to start a conversation about your business with other potential customers. Building a steady fan-base also helps you develop a strong and positive reputation within your industry, which can help to determine you as a trusted thought leader and influencer.

According to a study conducted by the Advertising Specialty Institute, “more than one-third of recipients are more likely to do business with an advertiser after receiving their promotional product.”

With custom promotional merchandise, you have the potential to reach even more clients and customers at little cost to you. Here are some ways you can boost brand loyalty with the power of custom promotional merchandise.

Know Your Audience

In order for you to grow your brand loyalty, you should understand who your current customers are. And not just WHO they are, but WHAT they are – in terms of their needs, their wants, and what drives them to choose you over a competitor. If you focus your time on collecting this type of audience information, you can easily build a large following that is loyal to you and your business.  Once you have a good grip on who your target audience is, you can seal the deal by presenting them with custom promotional products that appeal to their specific lifestyle. For example, promotional tumblers are perfect for customers who are always on the go, so providing these customers with a convenient custom tumbler can easily boost your brand loyalty and appreciation. When customers have your custom products, which they actually find useful in their everyday lives, they will be motivated to continue supporting your business AND share that value with others.

Be Memorable

Promotional products give your business the opportunity to share your unique point of view with customers, as well as inject some personality into your brand. They also allow your business to be viewed more as a friend and less as a corporation, which is the fastest and most efficient way of scoring big within the hearts of your audience. Your customers will remember having a positive experience with your business, and surprising them with well-branded, yet practical products will inspire them to pursue further communication with your brand. Custom power banks and chargers are some of the most efficient promotional products you can provide, because they allow your customers to charge their smartphones and tablets essentially anywhere at any time. For the most part, customers will become loyal to your brand if they are extremely satisfied with the quality of your products and services, which is why it’s important to make your brand distinctive and memorable.  

Continue the Conversation 

When customers provide you with input regarding your company’s products and/or services, you can show your appreciation by offering them complimentary custom promotional gifts. This tells customers that you do, in fact, value their opinions and feedback. If you do so promptly, customers will have the incentive to express their satisfaction by sharing your brand message with their colleagues – perhaps via a platform like social media – thereby increasing brand awareness and attracting even more customers. If the customer feels appreciated by your business, then that individual will become a repeat buyer. Custom keychains are perfect appreciation giveaway items because they’re cost-effective and efficient, as well as a guaranteed way of getting your logo into the everyday lives of your customers.

By discovering what makes your brand click with customers, what gives your brand a memorable personality, and what engages customers in a welcoming manner, you can effectively use custom promotional merchandise to build brand awareness and loyalty.

With high-quality products, services, and respect for customers, sharing promotional merchandise will give your marketing efforts a little extra push toward building an excellent reputation for your brand.

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