The blue pop culture icons adored by children of the 80s are coming to the big screen this summer in the appropriately named film, “The Smurfs.”
With a cast of stars including Neil Patrick Harris, Hank Azaria and Katy Perry lending their voices to the fictional characters, one would think that some basic Hollywood advertising tactics (and perhaps some Smurf-shaped custom plush toys) would suffice to guarantee the film a box office success. But Sony Pictures, the studio producing “The Smurfs,” has taken its marketing campaign to new levels, and has painted the entire town of Juzcar in the south of Spain blue.