I’ve always wondered why you don’t see more custom Onesies on the market. More often than not, when I see a baby wearing a Onesie, it’s plain white without any witty phrases or designs to suggest that he’s got personality. Luckily, that may change with Swaddle Designs’ new line of Angry Birds logo apparel, blankets, and other items for infants.
From baby burpies to receiving blankets and, yes, logo apparel like sacks and Onesies, you can now start prepping your baby for the smartphone life before she even cracks her first smile. Swaddle Designs will even throw in a free promotional toy when you spend $50 on Angry Birds merchandise.
Who knows – maybe Angry Birds will be first in a long line of games and applications to inspire custom Onesies and more for little people. What game would you like to see endorse official outfits for infants?
Some people set personal goals for themselves like graduating from medical school, running a marathon, or learning to cook. From a young age, one of my personal goals (among other, more meaningful aspirations!) has been to appear on the Jumbotron at a professional sporting event or concert. I don’t mind whether I am spotlighted on the Kiss Cam or singing along to the 7th inning rendition of “Take Me Out to the Ball Game” in logo apparel at the baseball game; I would just love to see my face on the screen for a few seconds.
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
The Washington Wizards, a professional basketball team based in Washington, D.C., held a press conference this morning to unveil a new franchise logo as well as new home and away jerseys that pay homage to the team’s history.
The new logo apparel is an updated take on the old Washington Bullets uniform. The Bullets became the Wizards in 1997.
The Wizards’ new home jersey, pictured at left, is primarily white, while the new away jersey is primarily red. Both jerseys feature a red, white & blue color scheme that matches the uniforms worn by the other D.C.-based teams that also play at the capital city’s Verizon Center: the Mystics (WNBA) and the Captials (NHL). The team’s logo apparel has featured a number of color schemes over the years, from navy and orange to black and bronze; however, the Wizards’ only NBA championship was secured 33 years ago when they wore red, white & blue as the Washington Bullets. The new jerseys are quite similar in color and in style to the ones worn by that winning team, albeit with a few modern influences: ‘washington’ on the away jersey and ‘wizards’ on the home jersey are both spelled with lowercase letters, and the design of each is crisp, clean and contemporary.
From a young age, we are taught that certain colors denote specific emotions and ideas. For example, red tends to symbolize anger, or sometimes power, while white implies innocence and naivety. As marketers, it is particularly important to take these symbolic meanings into account when we are promoting our organization with logo apparel. According to colormarketing.org, color can comprise up to 85% of the reason why people decide to make a purchase.
New information featured in this month’s issue of “Wearables” magazine elaborates about the powerful messaging inherent in the colors we choose for logo apparel items. For instance, the article references a study conducted in 2009 by the University of British Columbia comparing the effect of red and blue on peoples’ ability to perform detail-oriented vs creative tasks. Read full story…
There are few women more admirable than comic book legend Wonder Woman, who battles evil in a skimpy leotard and go-go boots without breaking a sweat. In honor of the 600th edition of Wonder Woman comics, DC Comics recently revamped Wonder Woman’s signature look, outfitting her in simple black leggings and a bustier top with a bolero jacket.
To learn more about Wonder Woman’s less revealing attire and why logo apparel has the power to communicate a strong message about a brand, keep reading…
From the stadium to the streets, the New York Yankees certainly know how to get fans’ attention. They’ve won more World Series championships than any other team in Major League Baseball, they completed the 2009 regular season with the best overall record, and even non-baseball fans can’t avoid hearing about Alex Rodriguez’s love life (Madonna! Kate Hudson!) Earlier this month, the team increased media frenzy by unveiling a line of logo apparel at Yankee Stadium. Learn more about Yankees merchandise
The Olympics ended Sunday, but for avid speed skating fans a few questions still remain to be answered. For one, why did Apolo Anton Ohno keep yawning before races? Was the most decorated American Winter Olympian in history tired? Bored?
No. After watching a post-race interview with Ohno, I can confidently say the American short track speed skater was neither tired nor bored. The yawns relax his facial muscles and help him prepare for competition, Ohno explained. Also helping him prepare for his outstanding performances were his music, headphones and signature bandanas, which he wore fervently for each event. As most sports fanatics know, Ohno is certainly not alone in his pre-game rituals. The question remains as to whether or not these superstitions actually influence an athlete’s performance.
“It’s very helpful for players to have consistent rituals, both for pregame preparation and during competition,” said Mary Fry, an associate professor at University of Kansas, Lawrence in the Department of Health, Sport, and Exercise Sciences. “Rituals help athletes maximize their performance under pressure. Without rituals many athletes have a tendency to speed up or slow down their regular play, making them more susceptible to making errors.”*
As Fry explains, rituals help athletes to get into their zone. And this theory doesn’t just apply to Olympic-level or professional athletes. Despite my lack of coordination, I have been playing in an adult dodgeball league for the past two months. Every Saturday at 1 o’clock, my teammates and I faithfully arrive at the local gym, ready to dodge, duck, dip, dive and…. Dodge. This weekend, we took third place in the championships and I think our success was due in part to the logo apparel we wore routinely for every game. Our pink shirts, imprinted with the league name and company sponsors, helped the team look unified, feel more confident and thus perform better.
We might not be ready for the Olympics, but we’ll take logo apparel and a bronze medal any day!
*as quoted in an article by Nicolas Roesler in the Daily Kansan
