Pinnacle Promotions created an adaptive online pop-up shop gift redemption program for Milwaukee Tool.
Milwaukee Tool, a world-class leader in designing and manufacturing power tools for the professional trades, needed assistance with gearing up for its quarterly sales meeting. The Milwaukee team needed an adaptive online shop solution to ensure the meeting had cohesive branding and created excitement.
The Challenge
Quarterly sales meetings are essential in evaluating wins and building cohesion in brand strategy. That’s why Milwaukee Tool wanted to offer attendees of its quarterly sales meeting a branded merchandise kit accessible only to confirmed attendees. These kits needed a range of selections for both men and women — all at no charge to the end recipient.
The Solution
Pinnacle stepped in to ensure the sales meeting was a hit! The Pinnacle team curated four themed merchandise kits and hosted them on a custom online pop-up shop. All attendees of the event were pre-authorized on the shop platform to safeguard access to registered users only. The shop was then customized with parameters that limited the shopping cart to one kit per user.
The pop-up shop technology gathered product quantities and address information during the live ordering window — allowing the Milwaukee Tool team to sit back while we fulfilled the orders.
The Result
The online pop-up shop collected and processed over 1,900 order submissions for Milwaukee Tool! After the ordering window was closed, the Pinnacle warehousing team went to work on packing and shipping each order straight to each attendee’s address!