NCAA FInal Four

If you live in Atlanta, like I do, you’re probably pretty aware of what’s going on this weekend.  The NCAA Final Four Basketball Semi-Finals and Championship games are going down at the Georgia Dome.  Louisville will be playing Witchita State and Michigan will be playing Syracuse on Saturday night.  The winner of each game will play each other in the championship on Monday night.

In addition to the games themselves, there’s a ton of stuff going on around town.  If you read our weekend guide, you know that all weekend long will feature free concerts from bands like Dave Matthews and Sting.  Bracket Town, a 4-day family-friendly event inside the Georgia World Congress Center, will be your chance to meet coaches and former college basketball players, get autographs and participate in other sports activities.

While the official NCAA products are sold online at the NCAA Shop, I have a feeling that if you’re downtown this weekend, you’ll still see a lot of promotional products for sale, being given away or on people themselves.  Here’s what I predict we’ll see:

• T- shirts

Obviously fans are going to wear t-shirts showing off the team they want to win.  That also goes for the concerts; fans will show off their favorite bands by donning their t-shirts.  There is also a 5K in the morning on Saturday and I’m sure they’ll give out t-shirts too.

• Pens

Sounds weird for a basketball tournament, but hear me out.  At Bracket Town, kids (and adults for that matter) will have the opportunity to get autographs signed.  Props to the company that thought to get their logo imprinted on the pens that the athletes will be using to sign them.

• Sunglasses

At a huge event like this, handing out promotional sunglasses is a great way to get your brand logo out there and I predict that lots of companies will do just that.  With so many people outside listening to music and just hanging out, I bet custom sunglasses are going to be super popular.

If you’re going to any of the Final Four events (or any other festival-type thing), I’d love to hear what sort of promotional products you saw!

-Lee
Marketing Coordinator