One of the major tones in promotional products for 2013 revolved around a refined, classic and streamlined style. A generous sampling of both apparel and hardgoods were blessed with chic design. When I mention the buzzwords “New Sophistication,” I envision the colors black, platinum and gold. I think of old Hollywood glamour- Rita Hayworth, Lauren Bacall and Elizabeth Taylor. “New Sophistication” also lends itself to the handsome sensibilities of Clark Gable and Paul Newman.
How does the trend carry over to promotional products? Think chrome finished writing implements, sleek black tablet cases, rhinestone accented sunglasses, brushed silver desk accessories or a tastefully blinged out tumbler. The looks are polished and professional- leaving a perfect impression to the end user.
Here are a few of the products that define “New Sophistication” to me.
Rutherford Blazer. Available in black and navy.
20 oz. Spirit Ice Tumbler with straw.
Ogio Pearl Polo
Callaway Chamberlain Ballpoint Pen
Brookstone Women’s Amenity Case
Palmdale Polarized Sunglasses
Check our pinboard on this trending topic too. If you would like more info on this 2013 trend, please give us a call!
I hope the products above inspire you.
-Megan
Merchandising Manager
