promotional gifts

Jun

2015

Custom Products: Adding Fireworks to Your Brand Strategy this 4th of July

When major holidays roll around, you probably get caught up in all the excitement of planning parties, vacations, and spending time with friends and family. While that’s certainly fun, at the same time, you could miss out on a huge opportunity—marketing your business.

No matter what type of business you own, the summertime allows you to both reach out to your current audience AND bring in new leads. This doesn’t mean that you have to put your holiday plans on hold. You can still have that fun and help your business simultaneously, without worrying too much about time or expense.

Promotional products will make this a reality. By incorporating them into your marketing strategy, they can seriously help you utilize holidays to your advantage (and help you celebrate in style)!

Connecting

Holidays are all about making connections, whether it’s with friends, loved ones, or even your own customers. Reconnecting with customers whom you haven’t heard from in a while reinforces your interest in being known. Extending your warm wishes to customers by providing them with complimentary promotional gifts serves as a means of expressing gratitude for their support, and as a gentle reminder of your brand. But don’t just customize just any swag – in order to actually make a connection with customers, give them items that they’ll actually appreciate. That way, customers will automatically have a positive association with your brand.

We’re all naturally inclined to connect with brands that have personality, and promo products are perfect ways for you to show YOUR brand personality. For example, in honor of Independence Day, why not give the Window Box of 12 Corporate Oreo® Picture Cookies? Delicious, hand-dipped cookies with your logo on each one, proudly made in the USA will definitely add fireworks to your brand strategy!

Setting Yourself Apart

While you are busily trying to make yourself the star of the holiday, so is your competition, but you can set yourself apart with some creativity. In order to do so, however, you have to remember how essential it is to humanize your brand and make it more personal than just any annoying ad. Custom gifts show customers that there are real people behind your brand, not just a business entity, and that you have a unique and meaningful message to share.

Customers get tired of seeing the same sort of campaigns over and over, and it has become increasingly challenging to capture their attention. Thus, a promotional swag lets a customer easily interact with your brand on his or her own terms without feeling pressured into a purchase. This time of year, customers are preparing for cookouts, and firing up their grills. Your business can equip them with all the tools they need to be the Grill Master with this set that can be custom branded with your corporate logo.

Tie Up Your Campaign

During the holidays, a custom promotional gift can wrap your marketing up in a bow – literally. Cohesive messaging is absolutely necessary for your marketing efforts to be successful, and in order for customers to clearly understand who you are, every piece of marketing and advertising that you put out should have the same look and feel. Custom gifts can be the final means of communicating and reinforcing your brand message to customers. It acts as a call-to-action, encouraging customers to further communicate with your business. You could satisfy their sweet tooth and get the energy going at the next holiday party with this delicious Chocolate Dream Caddy gift basket, complete with a branded ribbon.

This Independence Day, and for every holiday moving forward, remember the marketing opportunities that abound, especially when you have promotional products and custom swag on your side.

That way, you can have fun and still help your business flourish creatively and most importantly, memorably. Happy Fourth of July!

Jun

2015

How Do Promotional Products Make a Difference?

You might think that promotional products have little affect on your customers, however, several studies have proven otherwise, and they’ve shown that American consumers actually love receiving promotional products, also known as swag.

According to these studies, custom products act as long-lasting advertising, and they certainly stand the test of time.

If consumers find promotional products to be useful, they are more inclined to keep them. Thus, by receiving a promotional product, not only does your brand recall rate increase, but so does the likelihood of that customer making a purchase.

We’ve seen how promotional products have benefited businesses of all sizes, but if you’re still not convinced about the impact of promotional swag, here are just a few reasons to consider it as part of your marketing campaigns.

Promotional Products Add Personality

Unlike television, print, and other forms of mainstream advertising, there is more focus on the individual customer. For a customer to remember your brand, it has to be personal. A customer can flush out all the extraneous and intrusive messaging, and actually get up close with the brand. Also, when it comes to the other forms of advertising, a customer cannot hold on to that brand message for very long.

On the other hand, promotional swag really does stick. PPAI research has found that 89% of consumers surveyed could remember the advertiser on a promotional products received in the past two years. It also found that three times more than any other form of media, customers who owned promotional products were more likely to actually contact the advertiser on the promotional product. With an understanding of your business’ target audience, you can offer them custom branded promotional swag that is unique, yet still relevant to their lifestyles. Just to name a few; custom branded bluetooth speakers, tumblers, and stress balls. This personalization is not something that can be achieved through traditional advertising.

Promotional Products Can Expand Your Target Audience

When you initially develop a marketing campaign, your business probably already has a specific target audience in mind. But in establishing that, remember that target audience will not be set in stone. You may soon discover that your customer is outside those boundaries. The mobility of promotional swag allows your branding message to be seen by even more consumers far beyond the reach you expected. Greater brand exposure means more impressions and more business generated. Promotional products like t-shirts, drawstring bags, and mobile phone accessories are terrific options for making this a reality.

Promotional Products Start a Conversation

Nowadays, connecting with customers has become harder than ever before. Your business is constantly competing for the attention of customers. When you show consumers that they matter to you, they will be more willing to reciprocate that kind gesture. This means actually doing business with you. The study done by PPAI bolsters this notion. After receiving a promotional product, consumers made a purchase 20.9% more often than after viewing a print ad, TV commercial or online ad.

Time and time again, research has proven that custom branded promotional swag really does have business and brand boosting power. Custom branded promotional swag should not be regarded as just as throw away tchotchkes.

Customers really do love receiving them, they make your brand more personal, expand your brand reach, and most importantly do drive sales. So don’t wait and wonder any longer, and get promoting!

Jun

2015

Why You NEED Leed’s Promotional Products in your Marketing Arsenal

For a marketing message to resonate with an audience, a business should be able to show how their product or service will improve the lives of their customers in an impressionable and memorable way.

In order to be memorable, it’s important for a business to differentiate itself from its competitors. Many businesses mistakenly think that it takes a big marketing budget and/or team to achieve this goal.

Promotional products, however, allow a business to creatively find its way in a crowded market, no matter the business size or budget, and without sacrificing quality.

The award-winning line of promotional products created by Leed’s will help any business attract customers, and most importantly, to be memorable. So here are some ways in which Leed’s promotional products can make your brand become a Leed-er.

Hit Your Target

Every business has a specific target audience for their products or services. A business then creates its marketing strategies based on an understanding of that audience. Whether your customer is a lover of technology, a fitness fanatic, or a busy businessman, there’s a Leed’s promotional product to help your business connect with potential customers AND remind existing customers of your business message and value. For example, a techie can appreciate a custom branded mobile power bank and flashlight, while an avid outdoors-man would like a 24-can access cooler. Customers will be inclined to support your brand if you can show them that you really are committed to meeting their needs and exceeding expectations. Custom promotional products that are actually useful to customers will make all the difference.

Reinforce Your Brand

Marketing is all about communicating a cohesive brand message to customers through several different touch points or outlets. Once customers have heard your message, you need to make the effort to reinforce it. The last thing that you want to do when it comes to marketing is following the “set it and forget it” strategy. Superior quality promotional products by Leed’s can be a unique means to reinforce your brand in a way that resonates with customers. Offering customers promotional products like a chevron shopper tote or a fleece custom blanket, with your logo custom printed on them, keeps your brand fresh in their minds, and inspires them to maintain communication with you.

Build A Community

When your brand has a distinct voice and personality, you can gain the trust and respect of customers, and they will share your message with others. Your business, in turn, gets free advertising courtesy of the people who matter the most – your very own customers. In this way, you’re building the very foundation of brand loyalty. Leed’s promotional products successfully help your brand tell its story and bring a sense of cohesiveness to your marketing campaign. You would be surprised how a bottle opener or a 5-piece knife block set, when custom branded, can bolster your brand reputation while still connecting with customers.

Adding Leed’s promotional products to your marketing arsenal can only have a positive impact on the establishment and growth of your brand.

Custom swag and tchotchkes from Leed’s will help you creatively and memorably attract and keep customers at an affordable price, on a larger scale than you can possibly imagine.

Jun

2015

Promotional Calendars: A Year’s Worth of Branding

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

Jun

2015

Promotional Travel Essentials: Perfect Products for the Globetrotter

Exploring new places and new cultures across the world is an exciting experience. Whether your customers are traveling for business or for pleasure, making their travels as smooth as possible is a surefire way for your brand to Make the right impression™.

Promotional travel products are perfect for guaranteeing smooth sailing travel for your customers, and they’re the ideal way to ensure your brand and logo travels as far and as wide as they do!

These promotional travel essentials are perfect for jet setters and globetrotters alike, and they’re guaranteed to gain some serious mileage and exposure:

1. Cutter & Buck Bainbridge Passport Wallet

Before your customers set off on their travels, they’ll need a safe place to keep their tickets and other important documents. The Cutter & Buck Legacy Bainbridge Passport Wallet is able to hold two credit cards and contains a mesh ID holder, deterring others from seeing sensitive information. In addition, there’s a roomy pocket for storing money, boarding passes, and more, as well as a hand dandy passport pocket. It’s made of durable and attractive leather, and is compact for easy storage. Getting your logo custom printed onto this wallet will be perfect for helping customers stay organized and calm when traveling – all while reminding them of your value.

Pinnacle Promotions has awesome options for travel passport wallets from the awesome Cutter & Buck that we’ve mentioned to our Midnight camo passport holder – you can be sure to find something perfect for you.

In addition to these awesome passport holders, you can also consider spicing up your carry on personnel. If you’re the not-so-relaxed type flier, consider adding a W&P Bloody Mary carry on cocktail kit to help keep the nerves at ease. It’s truly an awesome world we live in. Passport wallet holders and carry on cocktail kits, who would have thought!

2. OGIO Revolve Spinner Rolling Luggage Bag

Now that your customers have their tickets in hand, they’re ready to pack their bags. This expandable and sturdy suitcase with 360-degree wheels is very easy to carry and drag. It has an expandable main compartment with two large interior zippered mesh pockets. There’s also an upper front zippered pocket, two lower front zippered stash pockets, and a side ID storage with protective cover. The lightweight build provides the added benefit of meeting the carry-on baggage size requirements of most major airlines. Through the printing method of debossing, your custom logo can be printed directly on this suitcase, and as your customers carry this with them on their travels, your brand will quickly see increased visibility across the board.

3. 4-Piece Universal Travel Adapter

Once customers have reached their destination, they’ll need a way to charge up their devices, regardless of where they may be. The 4-Piece Universal Travel Adapter should definitely meet their needs. It contains adapters for US, UK, EU, and AU outlets.iving your brand this extra jolt will help customers relate to and connect with it.

Custom promotional products like these travel essentials can make your brand an important and necessary part of a great travel experience, as well as remind customers why your brand really matters.

With the sheer size and scope of the travel industry, these items will keep your brand on the move, and you can increase your brand’s chances of being seen locally, nationally, and perhaps even internationally!

Apr

2015

Promotional Corporate Gifts: Cheap Ideas That Don’t Look Cheap

When it comes to making an impression in a professional, yet attention-grabbing manner, sometimes a simple business card just won’t cut it.

But at the same time, we understand that custom marketing materials tend to get pricey, and we know you don’t want to bust your budget.

In order to make those meaningful connections without draining your marketing dollars, you can swap out the traditional (and boring) business cards with fun, efficient and cost-effective promotional corporate gifts.

With these custom gifts added to your marketing tool kit, you don’t have to stress over whether or not you can conduct mass outreach within your limited budget.

We’ve put together a list of some of our favorite affordable corporate gifts that are sure to provide you with some much-needed brand exposure without breaking the bank:

Courbure 4”x6” Photo Frame

This modern custom picture frame is a great choice for your corporate giveaways because it allows you to provide your audience with a way to reminisce on their very own special moments – all while being reminded of your logo and your brand. Far from being a commonplace picture frame, the contemporary, curved design of this custom frame charms viewers and stands out amongst other plainly-shaped frames. Custom branded picture frames are a tangible way to generate repeated exposure for your brand, as well as provide a unique and memorable gift to your customers who matter the most. In this way, these frames act as cost-effective and powerful marketing tools that are sure to provide you with some serious return on investment!

Brookstone Compact Roadside Kit

Help your clients stay safe on the road and remember your brand at the same time with this custom-printed roadside kit. This custom kit properly equips your clients for travel with a pen, a flashlight, batteries, a tire pressure gauge, a paper pad, and storage pockets – ALL of which can be imprinted with your company logo. Considering its practical use and how advantageous it is to the client or consumer, having your branding printed on these items reinforces both your brand value and your brand image. Once you think about the expectations of your consumers and the types of promotional items that they will use continuously, the custom compact roadside kit is definitely a strong choice for both your marketing efforts AND your budget.

Canne Mobile Phone Holder Corporate Gift

Sometimes it can be unnerving living in a technology-centric world, especially when you happen to misplace your cell phone. This is a problem that’s constantly tormenting your clients, but there is a simple remedy – your brand! This custom mobile phone holder is a safe and convenient way to keep your cell phone in one place, eliminating the frustration that comes with the “where’s my phone” panic. The custom mobile phone holder is also an excellent way to tap into the large and ever-growing market of mobile phone users, ensuring that your brand reaches a multitude of audiences in a short amount of time. Get your hands on this cost-effective promotional item and start getting some major bang for your buck (and your brand)!

Enhancing your marketing campaigns with promotional corporate gifts is an unconventional way to reach out and show your appreciation for your customers. And at the same time, these custom gifts can propel your brand into the limelight with little cost to you and your business.

Generate long-term visibility by providing your audience with custom corporate gifts that they’ll use time and time again!

Dec

2014

Case Study: Gift with Purchase

Challenge

Hush Puppies was looking to increase sales of Hush Puppies shoes in the Fall for their WeatherSmart campaign and in the Spring for their Commuter campaign using a gift with purchase. The Pinnacle programs team worked closely with the fabulous group at Hush Puppies to develop just the right products to help Hush Puppies make the right impression with their value-added items.

“Hush Puppies helped the world relax… but it took a bit of work to get there. The history of Hush Puppies is rooted in comfort innovation – from the first casual shoe with Worry-Free Suede® to the many patented technologies that make shoes more comfortable and lightweight. From the beginning, the revolutionary use of Scotchgard® leather protector, added during the tanning process, made Hush Puppies leather scuff, stain and water resistant and changed suede footwear forever. Water beaded up and rolled away, leaving feet dry and the suede soft, supple and looking like new. Hush Puppies made “worryfree” a benchmark of its shoes and its brand attitude. In the 1980’s, Hush Puppies combined “computer modeling, biomechanical design and state of the art shoe crafting” to introduce the Hush Puppies “Body Shoe®” and ushered in the walking shoe era.”

The long, storied history of innovation at Hush Puppies set the bar high for quality and unique product offerings!

Solution

Pinnacle provided our client with IdeaKits featuring product ideas that would speak to the campaign messages.
• For WeatherSmart Campaign, we designed a fashion-forward folding umbrella that would appeal to the retail distribution channel.
• For Commuter Campaign, we designed a fashion-forward keychain and introduced a clever, new & unique product called the PopSockets(R) for a mobile technology accessory.

Pinnacle managed the production and distribution of these 2 campaigns to Hush Puppies’s nationwide retail channels. We also held available leftover inventory on these items that we then re-purposed for Dealer Incentives (WeatherSmart) and to tie into a Social Media Campaign Giveaways (Commuter).

Result

Pinnacle not only was able to manage and execute the projects successfully for the US, but also for the UK and Canada markets. In addition the retail partners responsible were very impressed with the drive in sales and appreciated we were able to integrate into their distribution network without any hassles.

Dec

2014

Case Study: Building a Strong Brand

Challenge

FLEETCOR is a leading independent global provider of specialized payment products and services. It serves 500,000 commercial with millions of cardholders across the United States, Canada, Mexico, Europe, Africa and Asia.

FLEETCOR was given the last minute authorization to order products for their upcoming Sales Incentive Trip, only four weeks away and in the Dominican Republic. They were looking for high quality products that met their branding guidelines but were on a tight deadline.

Solution

Since time was of the essence, Pinnacle created an IdeaKit in less than two hours, recommending products that historically have been successful and would deliver internationally in a timely manner. FLEETCOR selected six items for their event: The Starphire Glass Award, 5”x 7” Embossed Tropical Frames, Superior Weight Colored Beach Towels, Suncare Kits with added lip balm, the Alta Triton Water Bottle and the Riviera Striped Tote.

Since this order was shipping internationally, Pinnacle worked directly with a major global logistics provider and the client’s hotel to ensure delivery would go smoothly. We learned, however, after the items had landed in the Dominican Republic, that the logistics company was unable to make the delivery. Despite the significant setback, we worked with concierge at the hotel and hired a taxi to pick up the packages from the airport and drive three hours to make the delivery. The items arrived at the recipients’ hotel rooms that evening.

Result

FLEETCOR was extremely pleased with the outcome of their order, despite one item not clearing customs. FLEETCOR declared this to be the nicest collection of products that they had ever given away at a sales incentive trip. And, the Pinnacle and FLEETCOR teams were able to work together to select the perfect promotional items to help the client Make the right impression™.

Pinnacle Promotions

Nov

2014

Are you doing it right? 5 Keys to Gifting

This is the time of year that our thoughts turn to gifting. Gifting can mean many things for businesses: either holiday gifts to customers that have done business within the past year, or gifting to recognize employee year-end achievements. Companies are starting to look at purposeful, appropriate gifts for the audience and for the season.

Recognition vs. Year End

Gifting at this time of year falls into two main categories: Recognition and Year-End. Recognition gifting is usually based on merit awards or department/company profitability. Year-end gifting is that gift which is given to employees or customers to thank them for service or loyalty throughout the year. You need to start at the beginning and decide exactly what type of gifting you will be doing this season. And if you are like most people, our guess is that you will be doing both!

Seasonality

The change of seasons affects the type of gifts you might be giving this time of year. It is time to update company uniforms, anyway. You may have already begun the switch from short-sleeved, pastel polo shirts to heather-colored henleys. You may have begun the switch from windbreaker to fleece-lined zippered jacket.

When gift giving, you can use this change in apparel to express your appreciation. This Melange Fleece Jacket is a great seasonal piece that won’t break the bank and makes a functional, attractive vehicle for your logo.

Relevance

This one might seem obvious, but it is easy to miss the mark on providing relevant gifts for your employees and customers. Your high-travel sales team might not appreciate a tower of chocolate goodies as much as a quality garment bag or travel document holder/wallet. The chocolate tower might be perfect for the supporting office personnel.

Price

The season of awards and gifting can be an expensive one. Not because of the item itself necessarily, but because this is the time of year you are giving in volume. But, don’t let price influence you to not make the best decision possible. You can provide larger quantities of gifts without having to over-extend yourself. Gift for the home or desk accessories are always a nice treat. Our Corporate Gifts category offers a variety of options across several price points. And don’t forget, gifts given in trade or businesses are tax deductible in part or whole.

Make the right impression™

Lastly, this is the gifting opportunity to help you make the right impression. You might be sending a gift to a customer who only orders from you once a year, and you want to use this gift to encourage repeat and increased business. You might be rewarding that employee who hit their sales goals for the first time ever, and this gift will help you reinforce a spirit of success. Either way, you can make the right impression with your gift initially and then get residual value from that gift all year long based on its usability and visibility in the life of the recipient.

However you plan to gift this year now is the time to start thinking about it. Your budget should include the actual gift, packaging and presentation, and fulfillment (packaging labor, shipping costs, etc.). Take a look at some good-better-best options. And, if you weren’t already thinking about gifting for recognition or year-end…maybe you should.

Tell us: What is one of the favorite year-end gifts you have ever received? What is one of the worst?

Pinnacle Promotions

Are you doing it right? 5 Keys to Gifting – A new blog post from @PinnaclePromos

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Sep

2014

5 Promotional Products that Make People Say “WHAT?!?!”

WWWHHATTT?!?!?!

We see it all in the promotional products industry. We’ve seen clients order everything from the traditional promotional stick pen to the custom mug with a brass knuckles handle. There is a perfectly good use for even the most eye-catching promotional products. Here are a few of our favorites:

1.
The Kikkerland Cranky

This completely functional promotional product with imprint area on the key, doubles as a business card holder. This product was recently purchased by a software development company. Think clever? Think techy? Think geek? Think software development company.

2.
The Lung Stress Ball

This lung shaped stress ball is a fantastic awareness product. November is COPD Awareness Month and these would make a perfect personalized giveaway for events. The key to awareness product is impact and functionality. The better suited the promotional items, the better the opportunity for engagement and return on your investment in the form of participation and donation.

3.
The Hot Rod® Vent stick

Looking for the pine tree air freshener? We’ve got something better. This stick air freshener glides right into the air vents of the car. Brand the end, the most visible part of the product. This product can be used for the local car wash as a giveaway for patrons. It makes the perfect swag bag item for a large car show. And, can be branded and sold in auto parts stores to turn perfume into profit.

4.
Umbrella Plus

This promotional umbrella doubles as a chipping target. When you see this umbrella in it’s traditional position, it looks like your average umbrella. Except for two, dog ear holes on top. Do they go up? Do they go down? Actually, when the umbrella is inverted they serve as golf holes for chipping or putting. We don’t have to tell you that this makes the perfect golf outing prize or branded with the club or league logo and it becomes a fabulous country club self-promotional item for sale in the pro shop.

5.
Biodegradable Sweatshirt Water Bottle

Because every water bottle needs a hooded sweatshirt, right? As fun as this cooler cover might look, the advantage of this product is the reusable BPA-free water bottle. The large imprint area on the bottle cover makes this product perfect for your corporate picnic or fraternity or sorority-tailgating event. The tickets to the Florida State Football game pictured here are not included! ;)

Some of these branded products might not immediately come to mind for your event or organization. Some of these customizable products might even make you say “WHAT!??!” But then again, some of these promotional items are so creative the sheer shock value provides an unforeseen return on your investment. These promotional items keep your brand top of mind long after the initial engagement and remind your audience of your unique ability to bring something to the table that sets you apart from your competitors.

Do you have a picture of a branded item that made you say WHAT!?!?!?! Tell us about it here or post it to our Facebook wall.

Pinnacle Promotions

5 Promotional Products that Make People Say “WHAT?!?!” A new blog post from @PinnaclePromos

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promotional gifts

Custom Products: Adding Fireworks to Your Brand Strategy this 4th of July

How Do Promotional Products Make a Difference?

Why You NEED Leed’s Promotional Products in your Marketing Arsenal

Promotional Calendars: A Year’s Worth of Branding

Promotional Travel Essentials: Perfect Products for the Globetrotter

Promotional Corporate Gifts: Cheap Ideas That Don’t Look Cheap

Case Study: Gift with Purchase

Challenge

Solution

Result

Case Study: Building a Strong Brand

Challenge

Solution

Result

Are you doing it right? 5 Keys to Gifting

5 Promotional Products that Make People Say “WHAT?!?!”

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