Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
While you may have seen – or perhaps even own – promotional media storage cases for the Amazon Kindle that have been imprinted with a brand’s custom design, logo, or message, a recent announcement from Amazon proves that protective cases are not the only way brands can make an impression on Kindle owners. Amazon will soon offer a less expensive of the Wi-Fi only Kindle 3 with built-in advertisements.
At $114, buyers will save $25 off the current Wi-Fi only model, but will be faced with sponsored screensavers from retailers including Olay, Buick, and Visa when the device is idle, and will encounter occasional special offers nestled among the pages of their e-books. Purchasers are encouraged to vote on which “attractive” advertisements they want to see included on the new version of the Kindle 3, giving them nearly the same amount of agency they have when choosing from the array of promotional media storage cases available in stores and online, as well as in the form of giveaways and corporate incentives.
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This week, Amazon released the Kindle Fire and the Kindle Touch as part of a new wave of toys for the tech-savvy. The Kindle Fire is Amazon’s first attempt to take on the tablet market, which has so far been dominated by Apple’s iPad. Amazon’s Fire is smaller and thinner than the iPad, making it great for staying entertained on the go but less practical for accomplishing work outside of the office. While it’s not quite as functional as the iPad, the Fire does have one main advantage: its price starts at $199, well below any other tablet currently on the market.