promotional pens

Feb

2015

3 Must-Haves for a Killer Trade Show Display

Trade show season is upon us! If you will be presenting at a trade show this season, you need to read this!

Of course, everyone on the trade show floor will have a booth contest, caricaturist, prize wheel or some other sort of entertainment. But, don’t forget about the basics. Do you have what it takes for a great trade show display?

Here are our picks to guarantee you have a killer trade show display!

1.

In a show with hundreds of vendors, grab the passers-by with an eye-popping display. But make sure it is something you can take down, put up, and travel with easily!

2.

Don’t go bare! A classy table cover and side banners add a simple elegance and buttoned-up look to any booth space.

3.

Attendees will remember you long after the show is over if you have unique, economical giveaways. Essentials include a reusable branded tote for carting away the show goodies, and a functional giveaway such as a promotional stylus pen or mini-journal.

Stay top-of-mind on the trade show floor, and long after your attendees have returned home. A powerfully branded display, with tables drapes and banners will reel in your audience. The perfect promotional giveaway item will help you make the right impression long after the show attendees leave your space.

Comment, and tell you your thoughts on trade show display must-haves!

Dec

2014

What’s your perfect gift? Enter Pinnacle Promotions The Perfect Gift Holiday Contest #PPPerfectGift

A new car with a big red bow? A baby? A service member returned home from duty? A t-shirt representing your favorite band? We want to know what is your idea of the perfect gift!

Last year, we wrote about the best gift you ever received. The post, and the accompanying contest, was a smashing success. So much so, that we wanted to do it again. This time, we want to know your idea of the perfect gift! Take a picture of your perfect gift. Upload your pic to Facebook, Twitter or Instagram with the hashtag #PPPerfect gift to be entered for a chance to win our awesome prize pack.

I entered for a chance to win @PinnaclePromos The #PPPerfectGift Holiday Contest. You can too!

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Oct

2014

What IS a promotional product?

Someone said to us recently, “What IS a promotional product?” We were aghast to realize everyone might not necessarily know what is classified as a promotional product. Promotional products can be anything. And if you take a look around, you might be surprised to find out just how many promotional products you do own!

Here are a few promotional items that you might find around your home and office right now:

The concert tee

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Bank pen

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

Soda cup

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Matchbook

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

Calendar

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

Letter opener

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

Shopping bag

Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the near future.

The reusable shopping bag market has exploded! With everyone trying to do his or her part to save the planet, the value of the grocery tote has grown. The state of California has become the first state to propose banning plastic bags. Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the VERY near future.

Take a look around! Tell us just how many promotional products you see. We think you will be surprised at how many promotional products we have in our lives and the prominence of some of those products. Now that you see just how many things classify as promotional products, think about your audience reach when you put your brand on a customizable item. The value of promotional products cannot be understated!

Pinnacle Promotions

I had no idea THAT was a promo product – A new blog post from @PinnaclePromos

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Sep

2014

3 Keys to Social Selling with Promotional Products

Our recent Pinnacle Promotions Atlanta Idea Expo ’14 was a huge success! We invited area customers and prospects to join us for the day to take advantage of promotional samples and a chance to meet with vendors. We hosted several educational seminars. And, we invited our guests to sit down with us for lunch provided by local fav Cue. One of the educational seminars focused on the idea that you can use social media to connect, sell and reward your customers using promotional products.

Pinnacle Promotions

3 Keys to Social Selling with Promotional Products – A new blog post from @PinnaclePromos

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Sep

2014

5 Promotional Products that Make People Say “WHAT?!?!”

WWWHHATTT?!?!?!

We see it all in the promotional products industry. We’ve seen clients order everything from the traditional promotional stick pen to the custom mug with a brass knuckles handle. There is a perfectly good use for even the most eye-catching promotional products. Here are a few of our favorites:

1.
The Kikkerland Cranky

This completely functional promotional product with imprint area on the key, doubles as a business card holder. This product was recently purchased by a software development company. Think clever? Think techy? Think geek? Think software development company.

2.
The Lung Stress Ball

This lung shaped stress ball is a fantastic awareness product. November is COPD Awareness Month and these would make a perfect personalized giveaway for events. The key to awareness product is impact and functionality. The better suited the promotional items, the better the opportunity for engagement and return on your investment in the form of participation and donation.

3.
The Hot Rod® Vent stick

Looking for the pine tree air freshener? We’ve got something better. This stick air freshener glides right into the air vents of the car. Brand the end, the most visible part of the product. This product can be used for the local car wash as a giveaway for patrons. It makes the perfect swag bag item for a large car show. And, can be branded and sold in auto parts stores to turn perfume into profit.

4.
Umbrella Plus

This promotional umbrella doubles as a chipping target. When you see this umbrella in it’s traditional position, it looks like your average umbrella. Except for two, dog ear holes on top. Do they go up? Do they go down? Actually, when the umbrella is inverted they serve as golf holes for chipping or putting. We don’t have to tell you that this makes the perfect golf outing prize or branded with the club or league logo and it becomes a fabulous country club self-promotional item for sale in the pro shop.

5.
Biodegradable Sweatshirt Water Bottle

Because every water bottle needs a hooded sweatshirt, right? As fun as this cooler cover might look, the advantage of this product is the reusable BPA-free water bottle. The large imprint area on the bottle cover makes this product perfect for your corporate picnic or fraternity or sorority-tailgating event. The tickets to the Florida State Football game pictured here are not included! ;)

Some of these branded products might not immediately come to mind for your event or organization. Some of these customizable products might even make you say “WHAT!??!” But then again, some of these promotional items are so creative the sheer shock value provides an unforeseen return on your investment. These promotional items keep your brand top of mind long after the initial engagement and remind your audience of your unique ability to bring something to the table that sets you apart from your competitors.

Do you have a picture of a branded item that made you say WHAT!?!?!?! Tell us about it here or post it to our Facebook wall.

Pinnacle Promotions

5 Promotional Products that Make People Say “WHAT?!?!” A new blog post from @PinnaclePromos

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Aug

2014

5 Ways to Make People Forget You

Not putting your brand name on the door of your business is the same thing as not using a promotional product. The price of NOT using promotional products all but guarantees people will forget you.

The Advertising Specialty Institute, a leading promotional products association, releases an annual impressions study. ASI breaks down the effectiveness of promotional products against other types of advertising, by product, and by demographic. Every single study type drives home the high-value effectiveness of promotional products.

Here are the top 5 ways to not use promotional products to guarantee people forget you:

1. Don’t put your brand logo on a promotional pen that people find in their kitchen drawer, on their desk or in their purse.

2. Don’t brand a personalized note pad…let’s just keep calling it scrap paper.

3. Don’t put your logo on a shirt or customized uniform to ensure no one thinks about you when you see it in a crowd.

4. Don’t put your company name on a reusable tote bag that you give out at a tradeshow and no one will thank you for not helping them carry all of their show swag.

5. Don’t put your restaurant logo on a custom mug, on the menu or on the café door. Why do you want people to remember where they at that delicious meal that time?

Click to see our best selling promotional items, and make sure your brand is never forgotten!

Jul

2014

How 5 Brands Glammed Up With Promo Products

By Elizabeth Fenlon, Merchandising Specialist

When you think promotional products, what comes to mind? Probably stress balls, pens, note cubes? Some janky item you’d pick up at a tradeshow? You most likely don’t think of promotional items as useful products that will enhance your next event. Promotional products are not just bland, boring products that trade style and personality for inexpensive and purely functional.
The use of promotional products, especially in unique and subtle ways, can do wonders in helping to build brand awareness in your client base. Event planners and marketers, take note.

1. At an in store event, CUSP by Neiman Marcus offered refreshments to guests in simple frosted cups with their logo imprinted on them.

2. At another in store event, Neiman Marcus gave guests a sweet treat! They are sure to take these home with them and think of Neiman’s fondly as they enjoy their tasty morsel.

3. Celebrity stylist and fashion blogger, Rachel Zoe, adds a subtle hint of branding to her event by supplying logoed metallic sharpies for attendees to use.

4. She also shows us logoed office supplies don’t have to be boring with these metallic journals!

5. Sometimes, it’s not the product, but the messaging that ties everything together. Nylon Magazine lets their personality show with these simple, metallic pencils available for purchase on their website.

6. CFDA thinks outside the ‘block’ with their promotion for their studio visit with Band of Outsiders.

Not sure how to find the right ‘glam’ product to enhance your next promotion or event? No matter the parameters, we have something for you! Tell us about your event and let us do the thinking for you, matching the perfect product to fit your brand and event. Trust us, we’re experts.

Pinnacle Promotions

How 5 Brands Glammed Up With Promo Products! A new blog post from @PinnaclePromos

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May

2014

FORE: Shoot Low, Win Big!

Does your golf outing planning schedule look like this? Win big with good planning and the perfect products.

For years companies have used the Golf Tournament as a way to socialize and reward their customers. One company we know spends as much as $45,000 on their annual spring event. A Golf Tournament has also been a stalwart fund-raiser for the non-profit segment.

Non-profits have certain challenges, especially when it comes to fund raising events that are reward-return based. They need the perfect promotional products to not only thank donors for past giving, but to also encourage them to donate again and spread their message. Sometimes it takes more than one stress ball or mug to do just that.

Here are some ideas to help non-profits find the perfect promotional products for their next Golf Tournament.

Traditional:

Balls Tube with Tees

Golf Towel

Golf Colorblock Polo

Creative:

Keep it Cook Golf Kit

Cutting Board

Divot Tool/Bottle Opener

Waayyyyy outside the “tee” box:

Flip Flops w/ Bottle Opener

Morph Cinch Pack

Brew 2 Go Kit

Executive Putter Set

The right golf promotional products will provide big returns on your outing investment!

Pinnacle Promotions

FORE! Big wins from golf outings for non-profits! New blog post by @PinnaclePromos

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02

May

2014

School Supplies Supply Smiles: Pinnacle Promotions Makes a Big Impact in Haiti
When Pinnacle Promotions began more than 20 years ago, it was founded on a premise of doing good work and being good people. That desire has never left the heart of owners Mitch and Dave Weintraub. Recently, Pinnacle Promotions partnered with Martin Genauer and the law firm of Berger Singerman to support the Foundation Groupe Jean Vorbe in Port-au-Prince, Haiti.

Together, we worked to provide the children at the Foundation and the Foyer Divin Orphanage with more than 500 blankets and convertible bag-backpacks filled with pens, pencils, erasers and other school supplies. The Foundation was kind enough to send along pictures of some very happy children.

Translation:

I acknowledge receipt of your letter from the 11th and thank you. I take this opportunity to ask you to send Martin Genauer and Pinnacle Promotions, on behalf of Foundation Jean Vorbe and the orphanage Foyer Divine, my most sincere thanks.

I attached some pictures of the children receiving the blankets that will be so useful for the coming cool months.

Once again, thank you or having thought of us and wish you the warmest regards.

Jean Marie’ Vorbe

The value of giving back into the lives of children is immeasurable. We consider ourselves fortunate to have been a part of making a difference for school children in Haiti.

Pinnacle Promotions

New blog post by @PinnaclePromos – Pinnacle Promotions Makes a big Impact in Haiti

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Posted by Lee in Pinnacle Promotions Gives Back, 0 comments

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