Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
Football fans everywhere can rest easy now that a new labor deal has officially brought the 136-day NFL lockout to an end. The deal, signed Monday by both parties, gives owners more money to invest while providing safer working conditions and better health benefits for players. What does all of this mean for viewers? That it’s time to don jerseys, get out the promotional spirit accessories, and start rooting for their favorite team!
In case you missed it, yesterday marked the official beginning of the Major League Baseball season. The Atlanta Braves were on the road playing the Washington Nationals, but that didn’t stop Atlanta fans from cheering on their home team with promotional spirit accessories ranging from apparel to foam fingers. And all that cheering paid off: the Braves opened their season with a win!
In addition to helping loyal fans show support, promotional spirit accessories are a great way for marketers to reach their target audience. Baseball fans are not only a captive group, but these days, attendees almost expect to get a branded giveaway when they enter the stadium. This year, Pittsburgh Pirates fans can look forward to t-shirts presented by Waste Management, while Indians fans in attendance on July 24 will receive branded skateboards as a potential promotion for the X-games. Ever yearned for a Snuggie to call your own? Don’t miss the Dodgers game this Sunday.
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
With all the buzz about Sunday night’s Super Bowl, let’s not overlook the latest professional basketball news. The Cleveland Cavaliers are on the verge of setting a new record… and it isn’t one that they should necessarily brag about. Last night marked the team’s 25th straight loss, breaking the record for most consecutive losses by an NBA team. The losing streak also puts them one loss away from tying the current all-time low for any major sports franchise in history; the Tampa Bay Buccaneers hold that title, with 26 straight losses in their inaugural 1976-77 season.
So, what’s a loyal Cavs fan to do? Well, one option is to reminisce along with other Cavs fans on Twitter using the hashtag “#lasttimethecavswon.” Another option? Stock up on promotional spirit accessories in hopes of a brighter season for the Cavaliers next year.
Here are a few examples of what people are saying on Twitter about the last time the Cavs won a game…
“#lasttimethecavswon the wheel was being invented.”
“#lasttimethecavswon Adam Sandler made a good movie.”
“#lasttimethecavswon my cell phone looked like zack morris’.”
“#lasttimethecavswon I think Lincoln was in office.”
I’ve never really been that big into football. Yes, I watch the Super Bowl each year. I do have a small stash of promotional spirit accessories. And sure I’ll go to a game now and again. But I’ve never really had that desire to, say, paint my face in blue or red and tailgate mercilessly before each and every home game.
Well that all changed yesterday. At 7:30 on Thursday, Georgia State University (my Alma Mater) played the first game of their inaugural football season – and won big time.
Football fans everywhere can rest easy now that a new labor deal has officially brought the 136-day NFL lockout to an end. The deal, signed Monday by both parties, gives owners more money to invest while providing safer working conditions and better health benefits for players. What does all of this mean for viewers? That it’s time to don jerseys, get out the promotional spirit accessories, and start rooting for their favorite team!
