When I heard Toro y Moi at a free show at Vacation Gallery & Boutique in January, I had never heard of the guy and was really only going to have something to do. The space was tight — I was squeezed up next to a rack of vintage dresses — and some technical problems cut the show short after only a couple of sets, but… it. was. awesome.
It’s not often that I like an artist after the first listen, but Toro y Moi is one of those exceptions. As one commenter on the YouTube page for the video above pointed out with surprising clarity, “Theres some music that human beings cant resist” [sic].
Tomorrow night Toro y Moi will open for Caribou at The Earl, whose schedule declares emphatically that tickets are SOLD OUT!
(Learn more below about Toro y Moi and how indie bands should use promotional products to support word-of-mouth marketing.) Keep reading.