Technology

Custom Electronics: Supercharge Your Brand

Custom Electronics: Supercharge Your Brand

Technology has become completely ingrained in our society, and most people would consider it a necessity in their everyday lives. Nowadays, it seems that we can barely fathom how we would even function without having access to all the gadgets and gizmos at our disposal.

As a business, building your brand is essentially about capturing the customer’s attention, and clearly communicating your value. So in this day and age, combining bold branding with technology will steer your business towards success. With promotional custom branded electronics, you’ll supercharge your brand–literally. Here are just a few ways in which you can connect with current and potential customers by lending them a helping hand with custom promotional electronics.

Help them unwind

No, we don’t mean offer free drinks to all your customers. When it comes to technology and electronics, it’s about wires. With everything from cell phone and computer chargers, to video game consoles, to earphones, people have a lot of cords and wires to keep track of, and it becomes a tangled mess very quickly. You can provide customers with certain custom promotional products to reduce the clutter, and at the same time, bring out the best in your brand.

For example, the Cord Wrap/Earphone Organizer is a neat way to keep earphones or other cords wrapped up in place. Even better, you can custom print your corporate logo directly on this handy organizer. Another unique item to help customers organize their electronic chaos is the 3-Port USB Hub with Sticky Flags, a 3-port hub with sticky flags in five neon colors. With your branding printed on the top, customers are constantly reminded of your business, and how it is impacting them on a daily basis.

Turn Up the Volume

Customers love their music, and can be very particular about enjoying the subtle nuances and true sound quality. Providing customers with attractive and quality bluetooth speakers will make that experience even better. Personalizing a useful item like a Bluetooth speaker by printing your branding across the front gives you the unique opportunity to directly appeal to customers’ sensibilities, as well as call-out to your brand. Customers don’t have to worry about lugging around a bulky item just to enjoy their music to its fullest. Something like the Jabba Bluetooth Speaker easily provides 2 hours of playback time on a single charge, and even recharges in 2.5 hours. It also has an optional custom wrap for the packaging. Or, another wonderful option is the Whammo Bluetooth Speaker, which makes listening on-the-go super easy.

Keep Everything in its Place

With all those electronics, things can get out of hand. For example, it’s very frustrating to have your cell phone one minute, and lose it the very next. For times like that, make your brand useful. A cool Jelly Sticky Pad® allows you to stick your digital devices, glasses, and/or any other small items that easily get lost to it, and it leaves no sticky residue. Having precious items sneakily slide away from you is no longer an issue. With plenty of room for large printing, this is an incredibly cost-effective and meaningful way to show customers appreciation and to put your brand at the top of their minds.


Utilizing custom branded electronics, and these deceptively simple ideas in your marketing strategy will establish a brand message that resonates with customers, and gives you effortless brand-building opportunities.

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Power Bank 101: Your Guide to Promotional Power Banks

Power Bank 101: Your Guide to Promotional Power Banks

With most people owning a smartphone, tablet, laptop or all of the above, portable chargers – aka “power banks” – have quickly become sought after tech gadgets. This hot techie accessory has many monikers – power bank, charger, emergency battery and power rock – just to name a few.

One can easily spend upwards of $40 purchasing a power bank at retail price. Be a lifesaver to your clients – give them the gift of power with a personalized portable charger! Engrave your logo onto a power bank, and they’ll think of your brand every time they plug their device into the emergency battery. And with everything from laser engraving to 1 color screen print and full color design, the different ways to prominently customize your logo are essentially endless!

Here are some of my favorite portable chargers – from basic to more high tech.

1. Jolt Mobile Phone Charger

The Jolt Charger is the classic type of power bank and the most popular among users. With this product, you’re able to charge a smartphone 100% (due to the 2200mAh battery) – providing up to 8 additional hours of talk time. This is an ideal battery to have in your purse or suitcase, and this gadget is reliable for someone who travels or is away from a power outlet most of the day.

Jolt Mobile Phone Charger Item #7120-15

Jolt Mobile Phone Charger Item #7120-15

2. Portable Dual-Port Charger

If you’re looking for smartphone and tablet emergency batteries, I would recommend a dual port charger with a 7800 mAh battery. mAh (milliampere hour) is the determining measure for how much energy the battery will hold. This power bank can handle charging a smartphone AND a tablet to full battery with ease, and it also has 2 designated ports to allow the proper amps to the device at hand. My favorite one is the Portable Dual-Port Charger. Its digital battery indicator and cool laser logo customization illuminates your logo, making this power bank the ultimate luxury option. I like the idea of having one battery that can charge both!

Portable Dual Port Charger Item #2635

Portable Dual Port Charger Item #2635

If you’re looking for something that’s efficient, convenient AND multifunctional, then these next power banks are the ones for you:

3. Glow in the Dark Power Bank

Never lose sight of your portable charger again! With the Glow in the Dark Power Bank, now you can find it in your dark bag, purse or briefcase with ease. Not only is it easy to locate in your time of need, this little gadget also has enough power to charge you up for a whopping 8 hours of talk time!

Glow in the Dark Powerbank Item #7120-43

Glow in the Dark Powerbank Item #7120-43

4. Mobile Charger with LED Light

The Leeman NY Charger has an ultra-bright LED flashlight, and has been tested and certified by the UL (Underwriters Laboratory). This battery will charge smartphones 100% and tablets 70%- 100% based on the make and model, and it’s Lithiom-ion battery allows you to charge your device virtually anywhere.

Mobile Charger with LED Light Item #PL-4449

Mobile Charger with LED Light Item #PL-4449

Since most people today are so dependent on their smartphones and tablets, power banks and portable chargers have quickly become essential tools. Get your logo on one of these gadgets and not only will you be promoting your brand, but you’ll also be helping your client in their time of need!

Visit our power bank shop to browse other power bank options or to purchase any of the gadgets mentioned above.

Pinnacle Promotions

Posted by Admin in Cool Promotional Products We Love, 3 comments
Can’t Miss Trade Show Tech Trends

Can’t Miss Trade Show Tech Trends

Whether you are attending the trade show, hosting the booth, or the guest speaker, trade show technology is on the rise, and fast! Technology is making an impact across all aspects of the trade show world. Here are some key areas technology is changing the way we conduct and attend trade shows.

Giveaways

Giveaways have become more prevalent than ever at trade shows, and the use of tech trade show giveaways has increased year over year. Giveaways have transformed beyond uni-function pens, keychains, and bags.

-The promotional pen is no longer just a pen; it is a pen stylus and LED light combination.
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-The branded keychain is no longer just a keychain; it is a LED flashlight and bottle opener.
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-The imprinted bag is no longer just a bag; it is a full-color, screen-printed, reusable tote bag complete with embedded QR codes that links to the full event schedule online.
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Security

Security has become an exceedingly important part of the trade show experience. It is more important than ever to protect your identity when traveling for business. It’d not just your personal information that is at risk, but a compromised corporate credit card can be a nightmare for both employee and company.

– RFID-protection (RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data) technology can be found in everything from logo’d travel wallets to laptop bags and briefcases. 0011-28_500

-We recently wrote about the rise of RFID protection in promotional products.

Apps

Last but not least, get a good app! Whether at a small venue near your office, or McCormick Place in Chicago there are several apps that can help the trade show traveler on the go!

Google Maps can help you avoid traffic and arrive on time at the right destination.

-Whether parking at the airport or convention center, you’ll probably leave the facility with your arms full and tired feet. Don’t wander! Use the Find My Car app to help you locate your vehicle right away.

-This great blog post highlights a few other apps that can help make your trade show experience better.

Whether the attendee or host, your trade show experience will be touched, and more than likely improved by the increased use of technology. Be on the cutting edge of what you see on the trade show floor, and stand out among the competitors by upping your technology game with unique giveaways. Be safe with RFID technology promotional products. And, don’t forget to use Find My Car so you aren’t left wandering the convention center parking garage after a long day on the show floor.

Pinnacle Promotions

Posted by Lee in Top Trending Topics, 0 comments

Technology: RFID Changing Promotional Products

21st century technology is making a big impact on the promotional products industry. The need for RFID security is changing the internal workings of promotional products. RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data. If you have stayed in a hotel recently and used your card to “tap” into your room rather than sliding your card, you are using RFID technology.

RFID has launched a whole new type of crime in the form of hacking. Wired Magazine has covered the increase and ease of theft numerous times since this technology emerged into the market. “They can steal your smartcard, lift your passport, jack your car, even clone the chip in your arm. And you won’t feel a thing.” Now, RFID technology, and the ability to block the RFID signal, is making its way into customizable products as varied as wearables, gear and promotional bags.

Promotional product manufacturers and suppliers have worked together to provide marketing professionals with quality and RFID-safe products. Here are a few examples:

walletYou can customize the Travelpro Travelsmart Passport Wallet with your corporate logo. Developed with the airline travelers and professionals in mind, special RFID Technology encases belongings to protect them from ID theft. This deluxe Passport Wallet contains a flip up boarding pass holder, quick access passport pocket, three credit card slots, and a privacy mesh ID holder.

zebraNot only does the Zebra Convertible Computer Messenger Bag come with padded, scratch-resistant 10″ and 15″ tablet pockets for protecting your technology, but it also has a zippered pocket with RFID-blocking technology preventing unauthorized access to personal information.

Soon enough, RFID technology will be in wearables and gear. The ability to host a QR code on a branded tote bag has been around for a while. We’ll soon be able to insert an RFID patch into a customized reusable bag for a conference taking your swag bag to a whole new level by making it an entry ticket, attendance recorder, and participation tracker.

The possibilities are endless for the marriage of technology and promotional products!

Pinnacle Promotions

Posted by Lee in Promotions Industry News, 0 comments

Megan’s Product Pick of the Week: Touchscreen Spandex Gloves

It seems like everyone around me is on his or her ipad, droid, kindle…you name it! How did we survive without them for so long?

One of the hot gift ideas for 2012 are gloves that allow you to work on your devices! The Touchscreen Spandex Gloves are functional and fashionable. Now you can wait for the subway, hang out at the park; enjoy your daily activities outside in the elements without your hands freezing and be able to work your electronic gadgets at the same time!

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Posted by Admin in Cool Promotional Products We Love, 0 comments

Launchpad Calling Mission Control: We’re Headed into an iCloud

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.Moscone Center
Steve Jobs addressed a crowd of 5,200 developers at the 2011 Worldwide Developers Conference in San Francisco yesterday, and while he didn’t announce the release of the iPhone 5 (which members of the tech world had already guessed), he did speak about a number of updates to the company’s software that will improve functionality – and, likely, sales – of Apple’s already easy-to-use products such as the MacBook, iPad, and iPhone. And if you’ve always wanted to be a pilot or an astronaut, I’m sure that some of these new products and services will catch your ear.

Indeed, some of the features of Mac OS X 10.7 Lion sound like they were developed by NASA: we’ve got Mission Control, which makes it easy for Mac users to quickly navigate among apps and spaces; Launchpad, which allows users to find and launch apps from where they left off the last time they were closed; and iCloud, Apple’s own cloud-based file storage system that gives users the ability to access music, videos, images and more from any Apple device without having to upload them from their Mac to their iPod to their iPad (and so on).

iOS 5, the operating system used by mobile devices (the iPhone, iPod Touch, and iPad), also features a number of significant changes that make things both easier and more efficient for users. The camera is accessible via a shortcut from the lock screen, and all devices will be equipped with iMessenger, a conversation platform that allows individuals to carry on a single conversation (free of charge) between various iOS devices. Much like Blackberry’s BBM platform, iMessenger facilitates communication between iOS users via Wi-Fi or 3G to cut back on text messages.

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iPad Hits Stores – and the Promotional Products Market

Yep that’s Apple’s new iPad, featured in its first television commercial that debuted during the Academy Awards on March 7th. Finally released on April 3, more than 300,000 iPads were sold on that first day alone, with more than 1 million apps and 250,000 e-books downloaded by users as well. One of my coworkers in the Web Development Department here at Pinnacle exclaimed last week how he was excited to be getting his tax refund as he was taking it straight to the Apple store to pick up his very own. I think I responded by saying very politely that I thought the iPad was “neat” but that I wasn’t quite sure the purpose it would serve for me (or the excuse I could use to spend the money to purchase one) as I already own an iPhone and MacBook. His response was some version of, “Me neither. I just want it.”

That answer my friends, is what brings us to one of the causes for what will inevitably be the success of the iPad, and anything else Apple conjures up for that matter – brand loyalty – to the point where Apple consumers can even define themselves by a connection to the brand (case in point – Apple’s “I’m a Mac” campaign). After all, it’s not every company that has consumers sleeping outside their stores just to be one of the first to buy their new product (recall the craze for Apple’s iPhone release back in summer 07). While I haven’t heard of anyone pulling out their sleeping bags yet, it seems to be just about on par with sales of its other devices and the Apple brand and its loyal consumers seem to be just as strong as ever.

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Posted by Admin in Current Events News, 0 comments

Rethinking a Marketing Strategy: Promotional Products and Social Media Synergy

A study of Internet usage released by The Nielsen Company shows that Americans nearly tripled the amount of time they spend on social media sites and blogs between August 2008 and that same month one year later. Over the course of that time, people developed and altered the way that they gain information. Not only are consumers turning to online news sources such as CNN.com or the New York Times online, but also people are garnering more of their news from sites such as Facebook and Twitter. This means that hard news stories- about the earthquake in Haiti or the latest status update on healthcare reform- are cluttered with personal status updates, such as what John Smith ate for dinner last night or the color of Jane Doe’s new hat. What’s more, consumers are hearing the news through secondary sources that cannot help but add their own personal bias.

Personal bias about online news also applies to brands. Social media sites provide an easy and uncensored outlet for shoppers to share their likes and dislikes about certain products, companies and customer service experiences. Thus, as consumers spend more and more time on these sites, effectively changing the way they share and acquire information, marketers are forced to shift their campaigns as well. And they are. The same Nielsen study reveals that while the time consumers spent on these sites tripled, the amount of money that businesses spent advertising online increased 119 percent during that same time span.
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Posted by Admin in Brand Identity and Corporate Logos, 0 comments