Trade Shows

Sep

2023

Trade show 101: Top Trade Show Trends to Know

Picture this: a bustling arena, vibrant banners fluttering in the air, and a symphony of business chatter echoing across the halls. If you thought of this season’s trade show, you’re right on target!

In the dynamic world of trade shows, business opportunities and networking collide. But there is another contender for the trade show spotlight: branded trade show items!

These powerful tools can enhance attendee experiences and create opportunities for your brand to grow. In this blog, we’ll dive into trade show marketing and explore our favorite trade show trends to help create unforgettable interactions.

The Promotional Power of Trade Show Items

In the bustling arena of trade shows, the competition to stand out is fierce. According to Trade Show Labs, more than half (52%) of the attendees are attracted to exhibits that offer giveaways or freebies.

That means that trade show items are crucial instruments to set your booth apart from the crowd and offer tangible representations of your brand. These items are more than just giveaways; they are catalysts that spark conversations, create connections and raise brand awareness.

By aligning with trending trade show promotional products, businesses can harness the potential to elevate attendee experiences to new heights.

Promotional Product Trends Shaping Trade Shows

Unveiling Your Brand: The Magic of Branded Hats

Promotional hats are an excellent choice for trade show giveaways — offering a fusion of style and visibility that captivates attendees. With their eye-catching branding space, hats ensure your logo takes center stage, maximizing brand exposure. Beyond the event, hats become wearable advertisements, extending your reach into daily life.

Another reason hats make great giveaways is because they offer a more unique brand experience. While many booths will carry tote bags or lanyards, a table with branded hats on display will see a lot of traffic.

Promotional hats also make great contest prizes if you are trying to stay within your trade show budget. Running a raffle or interactive game will attract more attendees and create a memorable experience!

Rocking the Show: Promotional Earbuds & Headphones

These compact and trendy accessories resonate with the tech-savvy audience. Attendees appreciate their convenience and value, making them memorable and appreciated gifts.

When you offer promotional earbuds, your company effortlessly combines innovation, utility, and engagement, amplifying trade show success.

A Trade Show Classic: Custom Pens

You may be thinking that pens are overdone. But that’s where you are wrong.

Promotional pens aren’t just your average freebies; they’re the heart and soul of trade show giveaways. Mixing practicality with brand recognition, they become an attendee’s trusty sidekick for jotting down notes, collecting vital info, and networking – all the good stuff that makes a trade show tick.

The compact size makes them easy to carry and share, maximizing your reach. Your brand is right there in the spotlight, etching itself into memories. Be it scribbling during seminars or swapping contact info, these promotional pens are like trusty companions, adding a touch of value to every trade show journey.

Crafting Strategies for Maximum Impact

While the above products may be our favorite trade show items, it’s still important to incorporate trade show promotional products with a strategic approach. The key lies in choosing products that reflect your brand and message.

Let’s say, for example, you are the event planner for a carbon-neutral company. You will want to choose products that are eco-friendly and sustainable to ensure your brand message aligns across every platform.

Personalized touches like the example above adds value to the trade show items, making them more than just souvenirs. These items now carry your brand message inside and outside of the trade show convention center.

Mastering the Virtual Vibe With Online Company Stores

With the rise of virtual and hybrid trade shows, companies can maintain a powerful brand presence through the innovative strategy of online event pop-up shops. These virtual storefronts bridge the gap between the physical and digital worlds, offering a dynamic way to distribute promotional giveaways or contest prizes.

Attendees can access these digital shops from the comfort of their screens, experiencing the thrill of choosing their desired items just as they would at an in-person event. By curating a selection of promotional products, such as pens, headphones, and hats, within the online pop-up shop, companies can cater to attendees’ preferences while adhering to the latest trade show trends.

Elevate Your Trade Show Experience with Pinnacle Promotions

If you’re eager to infuse your trade show booths with magnetic appeal, then embrace the power of these trade show trends. Let them do the talking, let them create the buzz, and let them stand as a testament to your brand’s commitment to excellence.

Ready to take the next step? Partner with Pinnacle Promotions and get the latest in trendsetting trade show items. We’ll help you elevate your brand, captivate your audience and master the art of trade show marketing.

So, what are you waiting for? It’s time to make your mark, one promotional product at a time! Contact us today at 877.300.2007 and let the journey begin.

Aug

2023

Trade Show 101: How to Setup Your Booth for Success

Welcome to the world of trade shows! Here every second counts, and every impression matters. In the quest to craft an exceptional booth, you need to create an atmosphere that promotes your brand and your product while leaving a memorable experience for trade show attendees.

In this guide, we delve into the strategic importance of setting up your trade show booth with your audience in mind and how integrating promotional products can boost brand recognition.

From layout and design to engagement techniques, we’ll cover the key aspects that can help your booth stand out and leave a lasting impact, ensuring your booth remains etched in attendees’ minds long after the event concludes!

Strategic Trade Show Booth Design and Layout

A well-designed booth layout is the foundation for attracting visitors and showcasing your brand effectively:

Open and Inviting

When planning and setting up your trade show booth, you need to organize an open and inviting booth entrance that encourages attendees to step inside. Keep your space clear and uncluttered to allow visitors to navigate it easily.

Visual Impact

Utilize vibrant, eye-catching graphics that highlight your brand. Visual aids such as banners and table covers can help boost the essence of your business and align with your brand identity.

Product Zones

Organize your booth into distinct product zones or themes. This helps attendees to easily find the products that interest them, creating a more organized and enjoyable browsing experience.

Trade Show Marketing: Engagement and Interaction

Captivating displays will bring attendees to your trade show booth, but friendly staff are the heart of a successful booth. Create an environment that engages and informs visitors about your products or services:

Interactive Displays

Incorporate interactive displays, touch screens, games or virtual reality experiences to immerse visitors in your brand story. Interactive elements encourage engagement and leave a memorable impression.

Product Showcases

Highlight your star products or services with well-lit, prominent displays. Use shelves, podiums, or display cases to showcase their features and benefits.

Demonstrations

Conduct live product demonstrations to showcase how your offerings solve customer problems. Engage visitors by involving them in the demonstrations and addressing their questions.

Friendly and Recognizable Staff

Train your booth staff to be approachable, knowledgeable and enthusiastic. A friendly demeanor and the ability to answer questions can enhance the overall visitor experience. Be sure to outfit your team in branded apparel, such as polo shirts or tees, so attendees can identify who is working in your booth.

Personalized Interactions

Tailor your interactions based on the needs and interests of each visitor. Engage in meaningful conversations and ask detailed questions to better understand their pain points and demonstrate how your solutions can address them.

Giveaways and Contests

Organize giveaways or contests that encourage attendee participation. Engage visitors by offering branded merchandise, discounts or the chance to win valuable prizes.

Driving Desired Actions with Promotional Giveaways

Now that your trade show booth is set up, your staff is prepared and you are engaging with attendees, you will want to ensure your audience leaves with something memorable. Promotional giveaways can serve as incentives to drive specific actions that align with your trade show objectives:

Lead Generation

Offer promotional products in exchange for contact information. For example, have an email sign-up list. When an attendee adds their email, they can receive free swag like a keychain or can cooler. This way you are effectively boosting your lead generation efforts and enabling follow-ups after the event.

Show Specials

Present promotional products as part of exclusive trade show offers, encouraging attendees to take advantage of limited-time deals. For example, let’s say you have a product for sale at your trade show booth. To help motivate attendees to make a purchase, you can offer free swag bag giveaways with every transaction.

Useful and Practical

Consider providing promotional products that attendees can integrate into their daily lives, such as reusable bags or branded water bottles will ensure your brand remains visible and useful long after the event.

Sensory Experience

Promotional products engage multiple senses, leaving a stronger imprint in attendees’ memories compared to purely digital interactions. Using items like cool pens, colorful bags or other fun giveaways with your brand’s logo on them can help people remember your trade show booth and what you’re showing them.

It’s like when you remember a fun day because of the toys you played with and the yummy things you tasted.

Trade Show Success with Pinnacle Promotions

Trade shows present invaluable opportunities for businesses to showcase their offerings, network with industry peers and create impactful growth for their brand. By strategically setting up your trade show booth, incorporating engaging displays, integrating technology, employing effective engagement techniques and leveraging promotional products to amplify brand visibility, you can maximize your trade show marketing efforts.

With careful planning and attention to detail, your booth can become a magnet for visitors, leaving them with a positive perception of your brand and a desire to explore your products or services further. Remember, a successful trade show booth isn’t just a physical space – it’s a dynamic reflection of your company’s identity and vision.

At Pinnacle Promotions, we understand that a successful trade show isn’t just about setting up a booth – it’s about creating an unforgettable experience that resonates with your audience.

Whether you’re a seasoned exhibitor or new to the trade show scene, our expertise in promotional products and strategic solutions can transform your booth into a captivating hub of trade show happiness.

Our team of experts is dedicated to understanding your unique goals and objectives, ensuring that every aspect of your trade show booth setup aligns seamlessly with your vision. Whether you’re looking to create eye-catching displays, design engaging contest giveaways or offer exclusive show specials, we’re here to guide you every step of the way.

Let’s turn your trade show booth into a standout success story. Contact us today at 877.300.2007, and let’s make it extraordinary together!

Sep

2015

Choosing the Perfect Promo Products for Your Trade Show Giveaway

A trade show is an excellent opportunity for you to meet potential customers, and convey your brand message to the masses in a more casual setting. As trade show attendees are visiting and passing by many businesses’ booths, putting together a professional presentation and display that is memorable is more important than ever.

At trade shows, many businesses frequently give their booth visitors some sort of promotional swag, in the hopes that their brand is seen as unique and truly one of a kind. Your brand can succeed using this method, only by distributing the right promotional products. How can you decide what promotional giveaways will Make the right impression™, those products that will not simply be thrown away after the show? Here is what you should remember when deciding what promotional swag works best for your company at the next trade show.

1. Is the product representative of your brand?

When you are thinking about what sorts of promotional swag to give to booth visitors, you should first and foremost remember why you are there in the first place—to communicate your brand message to potential customers in a way that doesn’t come off as forced or a hard sell, and ultimately, generate qualified leads. Your chosen promotional product should tie in to how your brand is a solution for a prospective customer. If the product is just another tchotchke and is not representative of your business, then it is most likely headed for the trashcan. A product that is consistent with your brand doesn’t just mean that if you’re in the tech industry, for example, you should give out custom power banks. Does that product actually align with your corporate personality? Some products may be more fitting for buttoned-up brands, while some products are more appropriate for sporty or quirky brands.

2. How useful is the product?

For a promotional giveaway that actually has an impact on your audience, that product has to be a combination of creativity and practicality. The product should have some valuable use to the customer, while still have a creative flair. After all, the right product will trigger the customer’s memory of your business—what you do, what are your products/services, and what is your unique selling proposition. It should be a high quality product that has the potential to see long-term use, and have a lasting charm.

Once you combine that usefulness and some personality, you could potentially create some brand buzz during, and even after the trade show. This will allow your business to really stand out in the crowd. You should also remember to scope out the audience. Don’t give out swag to every single one of your booth visitors, only to those who actually expressed a sincere interest in your products or services. If you are trying to reach a very specific audience, then consider having two sets of promotional swag—one set that caters to those top prospects, and one set of products with more mass appeal.

For instance, journals and portfolios are usually popular with everyone, while a more valued customer may get a wireless speaker. With a proper understanding of your audience, you can utilize promotional products that cater to their needs, and at the same time, you can still gain valuable leads and business.

3. Quality Matters

At the end of the day, quality product really does make the difference between closing a deal and losing a deal. You want to inspire potential customers, not discourage them from conducting business with you. You will have to ask yourself what is the best quality promotional giveaway you can get within your marketing budget. Just because you have a limited budget, doesn’t mean that you have to sacrifice quality. You can easily find a unique, brand appropriate custom promotional product to ramp up your trade show booth, and connect with customers. If your promotional item looks cheap and breaks easily, it is nothing but a poor reflection on your brand and business. No matter what your industry or line of expertise may be, you don’t want your business to be associated with inferior quality. By providing booth visitors with this sort of product, customers have much lower expectations of the quality of service that they can expect from your business.

Once you have your trade show booth and professional presentation all ready to go, a high quality, creative, and practical promotional giveaway item that represents your brand and business will certainly encourage your potential leads to become real customers. By following these guidelines, you will be on track to having the best trade show ever, well within your marketing budget.

Aug

2015

Trade Show Tuesday: Gearing Up for Your Winter Show

Trade shows are a great opportunity to capture the attention of potential customers, showcase your new products or services, and learn about industry trends and news. But to truly be prepared for presenting at a trade show, you need to start planning at least a few months in advance. Summer vacations are winding down, but before you know it winter will be upon us. That means that now is the time to start getting geared up for the winter trade shows.

At a trade show, perhaps more than in any other place, it is the optimal chance for your business to connect with customers and Make the right impression.™ To generate traffic to your booth, aside from having an excellent presentation, you can offer clever and creative giveaways to your visitors. Custom branded promotional products or schwag will help attendees remember your brand and appreciate your service. Here are some of those products that will be perfect giveaways for the winter trade show.

It’s cold and trade shows might not be the best or funnest thing to do (it depends on your opinion of course) so make sure you make the most of the event. Wear a nice Richardson cable knit beanie to stay warm, or find the fuzziest jacket around now with that said,

Winter Combo Set

Your booth attendees will literally warm up to your brand, when they have the Winter Combo Set in hand. This includes a comfortable fleece scarf, gloves, and cap in a neat drawstring bag, all of which can be custom embroidered with your corporate branding. Offering this convenient and useful branded bag to potential customers and clients as a token of appreciation, as opposed to items that will more than likely be tossed aside, will allow your brand to stand out amongst the competition, and hence be remembered. So, when planning for the trade show, remember to take timing and the season into consideration, and take advantage of that.

Plush Blanket

This is the perfect medium to get brand exposure and help customers stay warm and cozy all year long, not just in the winter. Your company logo can be embroidered on this microfiber fleece blanket for maximum branding impact. Since this product is not limited to a particular audience, you can attain even greater brand reach, which makes it a useful marketing tool at the trade show. Showing customers your soft side has never been easier, or more appealing.

Malmo Mix n Match Gift Set

When it starts to get chilly, nothing hits the spot like a hot beverage. That is why this gift set is an excellent choice as a giveaway. A sturdy and stylish travel mug AND a travel tumbler will make enjoying hot drinks on the go easy. Your corporate branding can be custom printed on both, and the two are packaged neatly in a silver gift box. You have lots of colors to choose from, and can also choose to have both the tumbler and the mug the same color or two different colors. Even better, you can enjoy free printing set up on the second item. You can really show that your brand has personality, and can create an inviting atmosphere for your booth visitors.

For the winter trade show, tap into the timing and spirit of the season with promotional products like these in your marketing arsenal. Remember, that to Make the right impression™, you should be able to connect with customers, and show them that you have put some thought into your entire trade show package, from the display to the presentation to the giveaways.

Make sure that everything that you do comes together to produce a cohesive brand message, with a dose of personality.

Jun

2015

Trade Show Tuesday: How to Create a Killer Trade Show Display

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact.

Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly.

Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

Feb

2015

Power Bank 101: Your Guide to Promotional Power Banks

With most people owning a smartphone, tablet, laptop or all of the above, portable chargers – aka “power banks” – have quickly become sought after tech gadgets. This hot techie accessory has many monikers – power bank, charger, emergency battery and power rock – just to name a few.

One can easily spend upwards of $40 purchasing a power bank at retail price. Be a lifesaver to your clients – give them the gift of power with a personalized portable charger! Engrave your logo onto a power bank, and they’ll think of your brand every time they plug their device into the emergency battery. And with everything from laser engraving to 1 color screen print and full color design, the different ways to prominently customize your logo are essentially endless!

Here are some of my favorite portable chargers – from basic to more high tech.

1. Jolt Mobile Phone Charger

The Jolt Charger is the classic type of power bank and the most popular among users. With this product, you’re able to charge a smartphone 100% (due to the 2200mAh battery) – providing up to 8 additional hours of talk time. This is an ideal battery to have in your purse or suitcase, and this gadget is reliable for someone who travels or is away from a power outlet most of the day.

Jolt Mobile Phone Charger Item #7120-15

2. Portable Dual-Port Charger

If you’re looking for smartphone and tablet emergency batteries, I would recommend a dual port charger with a 7800 mAh battery. mAh (milliampere hour) is the determining measure for how much energy the battery will hold. This power bank can handle charging a smartphone AND a tablet to full battery with ease, and it also has 2 designated ports to allow the proper amps to the device at hand. My favorite one is the Portable Dual-Port Charger. Its digital battery indicator and cool laser logo customization illuminates your logo, making this power bank the ultimate luxury option. I like the idea of having one battery that can charge both!

Portable Dual Port Charger Item #2635

If you’re looking for something that’s efficient, convenient AND multifunctional, then these next power banks are the ones for you:

3. Glow in the Dark Power Bank

Never lose sight of your portable charger again! With the Glow in the Dark Power Bank, now you can find it in your dark bag, purse or briefcase with ease. Not only is it easy to locate in your time of need, this little gadget also has enough power to charge you up for a whopping 8 hours of talk time!

Glow in the Dark Powerbank Item #7120-43

4. Mobile Charger with LED Light

The Leeman NY Charger has an ultra-bright LED flashlight, and has been tested and certified by the UL (Underwriters Laboratory). This battery will charge smartphones 100% and tablets 70%- 100% based on the make and model, and it’s Lithiom-ion battery allows you to charge your device virtually anywhere.

Mobile Charger with LED Light Item #PL-4449

Since most people today are so dependent on their smartphones and tablets, power banks and portable chargers have quickly become essential tools. Get your logo on one of these gadgets and not only will you be promoting your brand, but you’ll also be helping your client in their time of need!

Visit our power bank shop to browse other power bank options or to purchase any of the gadgets mentioned above.

Pinnacle Promotions

Power Bank 101: Your Guide to Promotional Power Banks – Blog post by @PinnaclePromos

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Feb

2015

3 Must-Haves for a Killer Trade Show Display

Trade show season is upon us! If you will be presenting at a trade show this season, you need to read this!

Of course, everyone on the trade show floor will have a booth contest, caricaturist, prize wheel or some other sort of entertainment. But, don’t forget about the basics. Do you have what it takes for a great trade show display?

Here are our picks to guarantee you have a killer trade show display!

1.

In a show with hundreds of vendors, grab the passers-by with an eye-popping display. But make sure it is something you can take down, put up, and travel with easily!

2.

Don’t go bare! A classy table cover and side banners add a simple elegance and buttoned-up look to any booth space.

3.

Attendees will remember you long after the show is over if you have unique, economical giveaways. Essentials include a reusable branded tote for carting away the show goodies, and a functional giveaway such as a promotional stylus pen or mini-journal.

Stay top-of-mind on the trade show floor, and long after your attendees have returned home. A powerfully branded display, with tables drapes and banners will reel in your audience. The perfect promotional giveaway item will help you make the right impression long after the show attendees leave your space.

Comment, and tell you your thoughts on trade show display must-haves!

Jan

2015

Can’t Miss Trade Show Tech Trends

Whether you are attending the trade show, hosting the booth, or the guest speaker, trade show technology is on the rise, and fast! Technology is making an impact across all aspects of the trade show world. Here are some key areas technology is changing the way we conduct and attend trade shows.

Giveaways

Giveaways have become more prevalent than ever at trade shows, and the use of tech trade show giveaways has increased year over year. Giveaways have transformed beyond uni-function pens, keychains, and bags.

-The promotional pen is no longer just a pen; it is a pen stylus and LED light combination.

-The branded keychain is no longer just a keychain; it is a LED flashlight and bottle opener.

-The imprinted bag is no longer just a bag; it is a full-color, screen-printed, reusable tote bag complete with embedded QR codes that links to the full event schedule online.

Security

Security has become an exceedingly important part of the trade show experience. It is more important than ever to protect your identity when traveling for business. It’d not just your personal information that is at risk, but a compromised corporate credit card can be a nightmare for both employee and company.

– RFID-protection (RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data) technology can be found in everything from logo’d travel wallets to laptop bags and briefcases.

-We recently wrote about the rise of RFID protection in promotional products.

Apps

Last but not least, get a good app! Whether at a small venue near your office, or McCormick Place in Chicago there are several apps that can help the trade show traveler on the go!

–Google Maps can help you avoid traffic and arrive on time at the right destination.

-Whether parking at the airport or convention center, you’ll probably leave the facility with your arms full and tired feet. Don’t wander! Use the Find My Car app to help you locate your vehicle right away.

-This great blog post highlights a few other apps that can help make your trade show experience better.

Whether the attendee or host, your trade show experience will be touched, and more than likely improved by the increased use of technology. Be on the cutting edge of what you see on the trade show floor, and stand out among the competitors by upping your technology game with unique giveaways. Be safe with RFID technology promotional products. And, don’t forget to use Find My Car so you aren’t left wandering the convention center parking garage after a long day on the show floor.

Pinnacle Promotions

Do NOT miss these trade show tech trends – A new blog post from @PinnaclePromos

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Dec

2013

Trade Show season is coming!

Tradeshow season is coming!

When the holidays come to a close, most businesses can count on one thing: the start of tradeshow season. January brings with it some of the largest and innovative tradeshows of the year. Starting with CES and PPAI in Las Vegas and rolling into car shows, boat shows, and wedding shows that will eventually dominate the spring. There are almost 1,000 tradeshows in January alone across the United States.

Ido Leffler recently wrote a stellar blog post on tradeshows, “How to Dominate Any Tradeshow, and Why Even Solo Entrepreneurs Should Try.” Leffler focuses on two main points:
…People want two things:
• They want to be entertained.
• They want free stuff.

Leffler explains that you can entertain people in a number of ways. First, by exhibiting a creative booth space. Something more than just a folding table. And then, it is imperative that you give people your time.

As for the free stuff, Leffler states that this is “Manifesto Rule Numero Uno.”

“Turn the convention hall into a walking billboard about you and your brand. Conventioneers love tote bags. Why? Because there are tons and tons of free stuff to be had, and after about two hours they are going to need something to carry the swag in. We always order thousands of great tote bags. No cheap paper or thin cotton for us. Our bags are big, bright, and unique, and by day two we try to make sure that every single person in the hall is carrying one. Be shameless and be fun. Slap your logo on the bag, add some bright colors, and make sure that people instinctively smile when they see it. Have tons of product to give away at the booth, and give it away freely. Don’t be one of those guys withholding the good stuff for the “big guys.” Instead, be the guy with the product that everyone is using and talking about. Freely distributing swag (even if it costs you) is in your best interests; you want those walking adverts wandering the convention.”

Last year, promotional reusable bags and customized cinch bags were top-sellers for Pinnacle Promotions. They are great surfaces for your corporate logo, and you can guarantee that all the other items that people collect at the tradeshow will then be stuffed inside YOUR bag. As Leffler states, they are going to need a place to keep all the other swag!

Humor is another way to get people to remember your name. The Learning Revolution, by Gordon Dryden and Dr. Jeannette Vos explains that one of the keys to memory is emotion. Make them laugh, make them smile, and they will remember you. The blah blah blah is always popular for every type of tradeshow because it makes people smile, and could possibly help to spark a conversation.
This is a stress ball AND a device holder!

Are you headed to a tradeshow this January? What’s the best promo item you ever received at a tradeshow?

Pinnacle Promotions

Tradeshow season is coming. Are you ready?

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Dec

2009

Just When I Think I’ve Seen it All…

Having been in the promotional products industry for nearly 5 years, I like to think that I’ve seen just about every gizmo, gadget and trinket out there. But today – I was wrong.

Earlier this morning while brainstorming with a client for unique trade show gift ideas to consider for their upcoming season next year, I stumbled across a factory that makes disposable breath alcohol detectors.

This FDA cleared item, available in zero tolerance (.02%) and impairment (which begins at .04%), can help party-goers check their blood-alcohol content in less than two minutes before deciding if they are fit to drive, or need to call a taxi. Of course – these kits are fully customizable with a full color label and can be produced in 1-2 weeks.

While it may not make my presentation for today’s client, I think I have a few customers in mind that would find these promotional products especially interesting for their customer base.

John
Account Manager

The Promotional Power of Trade Show Items

Promotional Product Trends Shaping Trade Shows

Unveiling Your Brand: The Magic of Branded Hats

Rocking the Show: Promotional Earbuds & Headphones

A Trade Show Classic: Custom Pens

Crafting Strategies for Maximum Impact

Mastering the Virtual Vibe With Online Company Stores

Elevate Your Trade Show Experience with Pinnacle Promotions

Strategic Trade Show Booth Design and Layout

Open and Inviting

Visual Impact

Product Zones

Trade Show Marketing: Engagement and Interaction

Interactive Displays

Product Showcases

Demonstrations

Friendly and Recognizable Staff

Personalized Interactions

Giveaways and Contests

Driving Desired Actions with Promotional Giveaways

Lead Generation

Show Specials

Useful and Practical

Sensory Experience

Trade Show Success with Pinnacle Promotions

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Security

Apps

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