Today’s blog is in honor of Oscar F. Mayer, and his branding brilliance, on the week before the anniversary of his birth.
Oscar Mayer was born on March 29, 1859 in Kösingen, Germany. Mayer emigrated to the states as a teenaged and began working at a meat market in Detroit, Michigan, eventually starting a butcher and sandwich-making shop of his own in Chicago. In the early 1900s, Mayer began branding his meats to capitalize on their popularity, a move that helped the company grow to become the American meat and cold cut production company – and billion-dollar brand – it is today. Among his most notable branding efforts is the Wienermobile – this promotional automotive item is a hotdog shaped automobile that has been touring the United States for more than 70 years to promote and advertise Oscar Mayer products.
Promotional automotive items such as custom bumper stickers can be great tools for marketing to the masses. If you don’t quite have the funds for a custom automobile like Mayer’s, consider using car sign magnets as a more affordable alternative.