Trade shows are a great opportunity to capture the attention of potential customers, showcase your new products or services, and learn about industry trends and news. But to truly be prepared for presenting at a trade show, you need to start planning at least a few months in advance. Summer vacations are winding down, but before you know it winter will be upon us. That means that now is the time to start getting geared up for the winter trade shows.
At a trade show, perhaps more than in any other place, it is the optimal chance for your business to connect with customers and Make the right impression.™ To generate traffic to your booth, aside from having an excellent presentation, you can offer clever and creative giveaways to your visitors. Custom branded promotional products or schwag will help attendees remember your brand and appreciate your service. Here are some of those products that will be perfect giveaways for the winter trade show.
It’s cold and trade shows might not be the best or funnest thing to do (it depends on your opinion of course) so make sure you make the most of the event. Wear a nice Richardson cable knit beanie to stay warm, or find the fuzziest jacket around now with that said,
Your booth attendees will literally warm up to your brand, when they have the Winter Combo Set in hand. This includes a comfortable fleece scarf, gloves, and cap in a neat drawstring bag, all of which can be custom embroidered with your corporate branding. Offering this convenient and useful branded bag to potential customers and clients as a token of appreciation, as opposed to items that will more than likely be tossed aside, will allow your brand to stand out amongst the competition, and hence be remembered. So, when planning for the trade show, remember to take timing and the season into consideration, and take advantage of that.
This is the perfect medium to get brand exposure and help customers stay warm and cozy all year long, not just in the winter. Your company logo can be embroidered on this microfiber fleece blanket for maximum branding impact. Since this product is not limited to a particular audience, you can attain even greater brand reach, which makes it a useful marketing tool at the trade show. Showing customers your soft side has never been easier, or more appealing.
When it starts to get chilly, nothing hits the spot like a hot beverage. That is why this gift set is an excellent choice as a giveaway. A sturdy and stylish travel mug AND a travel tumbler will make enjoying hot drinks on the go easy. Your corporate branding can be custom printed on both, and the two are packaged neatly in a silver gift box. You have lots of colors to choose from, and can also choose to have both the tumbler and the mug the same color or two different colors. Even better, you can enjoy free printing set up on the second item. You can really show that your brand has personality, and can create an inviting atmosphere for your booth visitors.
For the winter trade show, tap into the timing and spirit of the season with promotional products like these in your marketing arsenal. Remember, that to Make the right impression™, you should be able to connect with customers, and show them that you have put some thought into your entire trade show package, from the display to the presentation to the giveaways.
Make sure that everything that you do comes together to produce a cohesive brand message, with a dose of personality.
