A great way to increase trade-show traffic is by holding a raffle or drawing for a premium giveaway. Advertise this contest before the event so that attendees and exhibitors know the prize in advance, or even increase suspense by having a surprise giveaway. Put out a bowl or box (or even a briefcase, as pictured above!) for visitors to enter the contest by submitting a business card, and this way you will be able to follow-up after the drawing.
Now that you know how to lure visitors to your booth, hold their interest by distributing inexpensive giveaways to keep your name fresh in their minds long after the trade-show is over. Remember that unique and exciting giveaways can make a lasting impact on recipients because of their novelty factor, but traditional, more practical items like jotters and journals also prove to be successful time after time.
Impress spectators at your booth by filling folders with marketing collateral about your business, testimonials from past clients or partners, and any other relevant information that could pique their interest. Have several copies scattered around your table or display, and a few extras in case visitors want to take one with them.
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