Hello, local readers. Welcome to our first edition of “Trending Topic Tuesday” where we share what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
Drivers on the Beijing-Tibet expressway are now in their ninth day of a 62-mile gridlock between Jining and Beijing, China.
And I thought my commute was bad.
But every downfall has a bright side, right? Sounds to me like the perfect opportunity to market your brand by passing out promotional food and drink products like custom bottled spring water and packaged snacks. With locals overcharging for food and drink to desperate commuters stuck in the jam (one unfortunate driver reports paying four times the original price for instant noodles), recipients will surely be forever grateful for your free giveaways.
For more information on this trending topic check out this article from the Huffington Post.