So we’ve come to the close of yet another year.
As we brace for the New Year and all that it can bring, it’s a great time to add some key resolutions to work towards in 2010. We’ve all got our personal list of resolutions. And I’m sure we all know the regulars:
1. Get out of debt
2. Lose weight
3. Go to the gym more
4. Stop smoking
5. Get organized
6. Etc…
But as businesspeople, do we take the time to set business resolutions for the New Year?
Of course we usually have our executive level goals, but are they as specific as they could be? No matter what your corporate goals may be, finding a way to increase your branding and marketing should have a place in your marketing plan. Say your overriding corporate goal is to make more money. A great goal to strive for; but pretty general. Add a system of smaller goals into your mix and you can have a more targeted approach.
As we start fresh in 2010, consider adding some stepping-stones into your plan:
1. Commit to attending a tradeshow or conference or two.
2. Make a resolution to thank your customers after each sale.
3. And resolve to further your branding by getting your name into the hands of each and every one of your customers and employees with promotional products.
4. Etc…
By adding a few strategic resolutions to your already established corporate goals, you are sure to do great things in 2010. Your New Year’s resolutions can be so much more than a personal to do list!
Have a safe, happy and successful New Year’s!
