As a marketing professional, it’s imperative that you find effective promotional items that capture your brand’s spirit and do their job. The American Marketing Association (AMA) reports that promotional products can increase brand effectiveness by as much as 44 percent, but some products are more useful than others.
In the hierarchy of promotional giveaways, custom Koozie® can coolers rank high because they tick all the effectiveness boxes—they’re desirable, useful, and easy to hand out to big crowds. Not only are custom can koozies popular for giving out at trade shows, job fairs and special events, they’re also great for rewarding high-performance employees and thanking your customers. Here’s why.
- They’re major crowd-pleasers—If your business has a fresh, youthful feel—or if it just so happens to make beverages in cans or bottles—then you can bet your target audience will love custom koozies. One of the great things about branded drinkware is that it can be used by anyone. It’s not limited to a certain age group, region, or need. Anyone who spends time in the outdoors during the warmer months knows how valuable a trusty can koozie can be!
- They get used again and again—Another important metric for measuring a promotional item’s value is how often it will get used. Notably, we rarely choose disposable branded swag because it simply wouldn’t leave enough impressions. The promotional items that get the most use—things like can koozies, phone chargers and pens—are the ones that will make the most and longest-lasting impressions. Koozies get used again and again for years, solidifying your company’s name and purpose into the minds of users.
- They’re affordable enough for big gives—Marketing pros often seek out promotional goods that are simultaneously small, affordable and big-impact, and custom koozies are all of those things. While they consistently reach the top of the best-sellers list, koozies don’t require you to shell out a huge portion of your branding budget. We offer promotional koozies that start at just $0.41 for large quantity orders, so you can stock up by the case and always have an affordable company giveaway on hand.
- They can still be premium—Despite the fact that koozies are generally an affordable giveaway choice, they can still be used as premium gifts for important clients, new hires and partners. For a higher-end option, choose Koozie® brand koozies or Kolder Kaddy koozies. If you really want to make your koozies stand out in a crowd, be sure to choose promotional can coolers by YETI® or Thermos®.
- They suit many company narratives—Another reason why we love branded koozies is because they help you tell your company’s special story. If you sell a product or service that has to do with tailgating, the beach, college life, food and drinks or vacationing, then you know can koozies will quickly get snatched up when you’re out in the field promoting. And because koozies can be customized in many unique colors and themes, you can be sure they will fit your branding goals no matter what they are.
- They can ship fast for any event—At Pinnacle Promotions, we’re dedicated to helping companies get high-quality promotional items fast. We are happy to offer 24-hour rush service on some promotional koozies so that you can get the perfect promo giveaways for any event, even last-minute ones. Be sure to look for products listed as RocketShip™ if you need rush promotional items for an upcoming event.
Knock it out of the park with custom koozies
Ready to order your promotional beer koozies? All we need is your vector artwork and we will get to work designing your promotional goods right away. While we primarily make koozies for trade shows and business purposes, we are happy to work with you to develop koozies for special events as well. For all of your inquiries, reach out to us and we’ll guide you through the entire process.